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Head-to-head · SEO Reporting Software

AgencyAnalytics vs Nightwatch

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score AgencyAnalytics #1 in SEO Reporting Software 9.4/10 14-day trial Free trial✓ 0 of 5 features Try AgencyAnalytics
Nightwatch #7 in SEO Reporting Software 8.4/10 14-day trial Free trial✓ 1 of 5 features Visit Nightwatch

AgencyAnalytics leads on 0 checks, Nightwatch on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAgencyAnalytics · 9.4/10
  • Free trialboth
  • Most featuresNightwatch · 1 of 5

AgencyAnalytics scores higher on our rubric for seo reporting software: 9.4 against 8.4 out of 10; our editors rank them #1 and #7.

AgencyAnalytics is the better fit for agencies needing polished client SEO reporting. Nightwatch is the better fit for local and multi-engine rank reporting.

  • AgencyAnalytics fits best

    Agencies needing polished client SEO reporting

  • Nightwatch fits best

    Local and multi-engine rank reporting

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature AgencyAnalytics 9.4/10 Visit ↗ Nightwatch 8.4/10 Visit ↗
At a glance
Editor score 9.4 8.4
Ranking #1 in SEO Reporting Software #7 in SEO Reporting Software
Best for Agencies needing polished client SEO reporting Local and multi-engine rank reporting
Pricing model Paid Paid
Starting price $20/unit/mo €79/mo
Free plan — —
Free trial 14 days 14 days
Free trial length 14 days · no card needed 14 days · no card needed
Deployment Cloud Cloud
Platforms Web Web, Chrome extension
Support Email, Live chat Email, Live chat, Docs
Integrations 85+ integrations 3 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features AgencyAnalytics 0/5 · Nightwatch 1/5
Scheduled reports Not checked yet Not checked yet
Custom branding Not checked yet Not checked yet
White labeling Not checked yet Not checked yet
Client portal Not checked yet Not checked yet
Rank tracking Not checked yet ✓ (best)
Specs
SEO data sources Not checked yet Not checked yet
Report formats Not checked yet Not checked yet
Our review
Pros
  • Automated scheduled reports with custom dashboards and client portals
  • White-label branding, custom domains, and API access
  • 85+ integrations plus anomaly detection and AI insights
  • Daily tracking across six search engines and Google Maps
  • City- and ZIP-code-level location tracking
  • White-label scheduled reports with API and AI visibility tracking
Cons
  • No free plan; the trial lasts 14 days
  • The published starting price requires annual billing
  • Enterprise features use a custom plan and volume discounts
  • No free plan; annual pricing starts at €79 per month
  • Core integrations focus on Google Analytics, Search Console, and Looker Studio
  • Higher plans are needed for larger keyword, website, and audit limits
Our verdict

AgencyAnalytics is a web-based marketing analytics and client-reporting platform for marketing agencies. It brings together SEO, advertising, social, email, ecommerce, analytics, and CRM data in customizable dashboards and reports.…

Read the review →

Nightwatch is a web-based SEO platform for individuals, agencies, growing teams, and enterprise organizations. Its core coverage combines daily keyword rank tracking across Google, Bing, YouTube, Yahoo, DuckDuckGo, and Google Maps with…

Read the review →
  1. AgencyAnalyticsSEO Reporting Software 9.414-day trial
  2. NightwatchSEO Reporting Software 8.414-day trial

Strengths and trade-offs

  • AgencyAnalytics — where it wins

    • Automated scheduled reports with custom dashboards and client portals
    • White-label branding, custom domains, and API access
    • 85+ integrations plus anomaly detection and AI insights

    Where it doesn't

    • No free plan; the trial lasts 14 days
    • The published starting price requires annual billing
    • Enterprise features use a custom plan and volume discounts

  • Nightwatch — where it wins

    • Daily tracking across six search engines and Google Maps
    • City- and ZIP-code-level location tracking
    • White-label scheduled reports with API and AI visibility tracking

    Where it doesn't

    • No free plan; annual pricing starts at €79 per month
    • Core integrations focus on Google Analytics, Search Console, and Looker Studio
    • Higher plans are needed for larger keyword, website, and audit limits

More comparisons

All SEO reporting software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update