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Head-to-head · SEO Reporting Software

Raven Tools vs Ahrefs

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Raven Tools #2 in SEO Reporting Software 9.1/10 Free plan · 7-day trial Free planFree trial✓ 4 of 5 features Visit Raven Tools
Ahrefs #6 in SEO Reporting Software 8.5/10 Free plan Free plan✓ 1 of 5 features Visit Ahrefs

Raven Tools leads on 0 checks, Ahrefs on 1, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreRaven Tools · 9.1/10
  • Lowest starting priceAhrefs · $29/mo
  • Free planboth
  • Free trialonly Raven Tools
  • Most featuresRaven Tools · 4 of 5

Raven Tools scores higher on our rubric for seo reporting software: 9.1 against 8.5 out of 10; our editors rank them #2 and #6.

Ahrefs is cheaper to start at $29/mo against $39/mo.

Raven Tools is the better fit for budget-conscious agencies needing broad reporting. Ahrefs is the better fit for SEO specialists needing deep data and exports.

  • Raven Tools fits best

    Budget-conscious agencies needing broad reporting

  • Ahrefs fits best

    SEO specialists needing deep data and exports

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Raven Tools 9.1/10 Visit ↗ Ahrefs 8.5/10 Visit ↗
At a glance
Editor score 9.1 8.5
Ranking #2 in SEO Reporting Software #6 in SEO Reporting Software
Best for Budget-conscious agencies needing broad reporting SEO specialists needing deep data and exports
Pricing model Free plan + paid Free plan + paid
Starting price $39/mo $29/mo (best)
Free plan ✓ ✓
Free trial 7 days —
Deployment Cloud Cloud, Browser extension
Platforms Web Web, Chrome extension
Support Email, Docs Email, Live chat, Docs · 24/7
Compliance GDPR SSO/SAML
Integrations 30+ integrations 3 integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Raven Tools 4/5 · Ahrefs 1/5
Scheduled reports ✓ (best) Not checked yet
Custom branding ✓ (best) Not checked yet
White labeling ✓ (best) Not checked yet
Client portal Not checked yet Not checked yet
Rank tracking ✓ ✓
Specs
SEO data sources Moz, Majestic, Google Search Console, Google Analytics, Bing Webmaster Tools, IBM Watson, Calais, Bing Not checked yet
Report formats Not checked yet Not checked yet
Our review
Pros
  • White-label scheduled reports with custom branding
  • Rank tracking, audits, backlinks, and competitor research in one platform
  • Connectors for major Google, Bing, social, analytics, and marketing services
  • Custom reports, PDF exports, and scheduled reporting
  • Keyword, rank, backlink, competitor, and site audit analysis
  • API access and Looker Studio or Data Studio connectors
Cons
  • Small Biz is limited to 2 domains/campaigns and 2 users
  • Monthly pricing is higher than annual-prepaid monthly-equivalent pricing
  • Broad coverage may require choosing a higher tier as campaigns grow
  • The free plan limits Site Explorer and Site Audit access
  • Reporting is part of a broader platform rather than a narrow reporting tool
  • Enterprise features require a $1,499-per-month plan
Our verdict

Raven Tools is a cloud-based SEO and marketing reporting platform for agencies, in-house marketers, freelancers, and media companies. It brings rank tracking, keyword and competitor research, backlink analysis, website audits, link…

Read the review →

Ahrefs is a web-based SEO and marketing platform for website owners, marketers, agencies, and SEO teams. It combines keyword research, rank tracking, technical site auditing, backlink analysis, competitor research, content discovery,…

Read the review →
  1. Raven ToolsSEO Reporting Software 9.1Free plan · 7-day trial
  2. AhrefsSEO Reporting Software 8.5Free plan

Strengths and trade-offs

  • Raven Tools — where it wins

    • White-label scheduled reports with custom branding
    • Rank tracking, audits, backlinks, and competitor research in one platform
    • Connectors for major Google, Bing, social, analytics, and marketing services

    Where it doesn't

    • Small Biz is limited to 2 domains/campaigns and 2 users
    • Monthly pricing is higher than annual-prepaid monthly-equivalent pricing
    • Broad coverage may require choosing a higher tier as campaigns grow

  • Ahrefs — where it wins

    • Custom reports, PDF exports, and scheduled reporting
    • Keyword, rank, backlink, competitor, and site audit analysis
    • API access and Looker Studio or Data Studio connectors

    Where it doesn't

    • The free plan limits Site Explorer and Site Audit access
    • Reporting is part of a broader platform rather than a narrow reporting tool
    • Enterprise features require a $1,499-per-month plan

More comparisons

All SEO reporting software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update