Raven Tools vs SE Ranking

Raven Tools9.1Visit SE Ranking8.3Visit

Higher score Raven Tools #2 in SEO Reporting Software 9.1/10 Free plan · 7-day trial Free planFree trial✓ 4 of 5 features Visit Raven Tools

vs

SE Ranking #8 in SEO Reporting Software 8.3/10 14-day trial Free trial✓ 1 of 5 features Visit SE Ranking

• Raven Tools fits best

  Budget-conscious agencies needing broad reporting

• SE Ranking fits best

  Growing agencies needing integrated SEO workflows

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Side by side

Feature	Raven Tools 9.1/10 Visit ↗	SE Ranking 8.3/10 Visit ↗
At a glance
Editor score	9.1	8.3
Ranking	#2 in SEO Reporting Software	#8 in SEO Reporting Software
Best for	Budget-conscious agencies needing broad reporting	Growing agencies needing integrated SEO workflows
Pricing model	Free plan + paid	Paid
Starting price	$39/mo (best)	$103.20/mo
Free plan	✓ (best)	—
Free trial	7 days	14 days
Free trial length	7 days	14 days · no card needed
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email, Docs	Email, Live chat, Docs
Compliance	GDPR	GDPR
Integrations	30+ integrations	16 integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Raven Tools 4/5 · SE Ranking 1/5
Scheduled reports	✓ (best)	Not checked yet
Custom branding	✓ (best)	Not checked yet
White labeling	✓ (best)	Not checked yet
Client portal	Not checked yet	Not checked yet
Rank tracking	✓	✓
Specs
SEO data sources	Moz, Majestic, Google Search Console, Google Analytics, Bing Webmaster Tools, IBM Watson, Calais, Bing	Not checked yet
Report formats	Not checked yet	Not checked yet
Our review
Pros	White-label scheduled reports with custom branding Rank tracking, audits, backlinks, and competitor research in one platform Connectors for major Google, Bing, social, analytics, and marketing services	Combines rank tracking, audits, backlinks, competitors, content, and local SEO Connects with GA4, GSC, Looker Studio, Matomo, Zapier, and Make Includes scheduled reporting, white labeling, client seats, and APIs
Cons	Small Biz is limited to 2 domains/campaigns and 2 users Monthly pricing is higher than annual-prepaid monthly-equivalent pricing Broad coverage may require choosing a higher tier as campaigns grow	Core starts at $103.20 per month with annual billing There is no free plan Its broad feature set may exceed teams needing one focused SEO tool
Our verdict	Raven Tools is a cloud-based SEO and marketing reporting platform for agencies, in-house marketers, freelancers, and media companies. It brings rank tracking, keyword and competitor research, backlink analysis, website audits, link… Read the review →	SE Ranking is a web and API-based SEO platform for agencies and in-house marketing teams. It brings keyword research, daily rank tracking, technical and on-page audits, backlink analysis, competitor research, content workflows, local SEO,… Read the review →

Strengths and trade-offs

• Raven Tools — where it wins

  • White-label scheduled reports with custom branding
  • Rank tracking, audits, backlinks, and competitor research in one platform
  • Connectors for major Google, Bing, social, analytics, and marketing services

  Where it doesn't

  • Small Biz is limited to 2 domains/campaigns and 2 users
  • Monthly pricing is higher than annual-prepaid monthly-equivalent pricing
  • Broad coverage may require choosing a higher tier as campaigns grow

• SE Ranking — where it wins

  • Combines rank tracking, audits, backlinks, competitors, content, and local SEO
  • Connects with GA4, GSC, Looker Studio, Matomo, Zapier, and Make
  • Includes scheduled reporting, white labeling, client seats, and APIs

  Where it doesn't

  • Core starts at $103.20 per month with annual billing
  • There is no free plan
  • Its broad feature set may exceed teams needing one focused SEO tool

• Raven Tools9.1/10 · Free plan · 7-day trial

  Broad SEO and marketing reporting with white-label delivery and a low annual starting price.

  Visit Raven ToolsFull verdict →
• SE Ranking8.3/10 · 14-day trial

  A broad SEO workspace for agencies that need reporting, research, and automation together.

  Visit SE RankingFull verdict →