Raven Tools review
Broad SEO and marketing reporting with white-label delivery and a low annual starting price.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Raven Tools is a cloud-based SEO and marketing reporting platform for agencies, in-house marketers, freelancers, and media companies. It brings rank tracking, keyword and competitor research, backlink analysis, website audits, link management, dashboards, and client reporting into one web and API-based product. Its agency orientation is clearest in scheduled reports, white-label branding, custom branding, and exports to PDF and CSV. Rank tracking covers Google, Bing, Yahoo, Yandex, and Baidu, while reports can combine SEO, PPC, social, email, call-tracking, and analytics data.
Pricing is structured around campaign volume, users, and position checks. Small Biz costs $39 per month when billed annually or $49 per month monthly, with 2 domains/campaigns, 2 users, and 1,500 position checks. Start costs $79 annually or $109 monthly and raises those limits to 20 domains/campaigns, 4 users, and 15,000 position checks. Grow costs $139 annually or $199 monthly for 80 domains/campaigns, 8 users, and 20,000 position checks. Thrive costs $249 annually or $299 monthly for 160 domains/campaigns, 20 users, and 25,000 position checks. A free Raven plan and a separate 7-day trial are also presented.
The main strength is breadth: Raven Tools combines reporting with SEO data collection and analysis instead of focusing only on rank tracking or dashboards. Integrations include Google Analytics, Google Ads, Google Search Console, Bing Ads, Bing Webmaster Tools, Moz, Majestic, IBM Watson, Calais, Facebook Ads, Facebook, Twitter, LinkedIn, YouTube, and Campaign Monitor. That makes it a practical fit for agencies producing recurring, branded client reports across channels. Teams with only a few sites may prefer the free plan or Small Biz; larger agencies should compare the campaign, user, and position-check limits before choosing a tier.
Raven Tools pros and cons
- Where it wins
- White-label scheduled reports with custom branding
- Rank tracking, audits, backlinks, and competitor research in one platform
- Connectors for major Google, Bing, social, analytics, and marketing services
- Where it doesn't
- Small Biz is limited to 2 domains/campaigns and 2 users
- Monthly pricing is higher than annual-prepaid monthly-equivalent pricing
- Broad coverage may require choosing a higher tier as campaigns grow
Raven Tools fact sheet, pricing and score →
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