Lumar
Lumar: A strong enterprise crawler and QA platform, but not a complete keyword or rank-tracking suite. Ranked #27 of 245 in SEO Tools by our editors (6.8/10); pricing: Pricing on request; best for enterprise technical SEO and QA teams.
At a glance
- Editor score6.8 / 10
- PricingPricing on request
- Best forEnterprise technical SEO and QA teams
- Founded2010 · 124 City Road, London, EC1V 2NX, UK
- Facts checked20 Sep 2026
Where it wins
- Large-scale crawling with hundreds of built-in technical SEO reports
- Automated QA testing with CI/CD integration and custom alerts
- GraphQL API, benchmarking, monitoring and backlink data ingestion
Where it doesn't
- Pricing uses customized quotes rather than published plan prices
- No verified keyword research or conventional rank tracking
- Its enterprise scope may exceed the needs of smaller SEO teams
Our verdict on Lumar
Lumar is a cloud-based website optimization platform for enterprise SEO, digital marketing, accessibility, and engineering teams. Its core work is large-scale website crawling and technical SEO auditing, with coverage for site speed, accessibility, GEO, and custom metrics. The platform also supports scheduled crawls, website health monitoring, automated QA testing, impact reporting, collaboration workflows, and backlink reporting. It is best suited to teams responsible for complex websites, ongoing technical quality, and cross-functional site improvements.
Pricing is handled through customized quotes rather than publicly advertised plan prices. The platform connects with Google Search Console, Google Analytics, Adobe Analytics, Majestic, Slack, and Jira, giving teams options for analytics, backlink data, collaboration, and issue workflows. Lumar is available through the web and API, and its GraphQL API supports technology integrations. These capabilities make it a fit for organizations that need to connect technical SEO findings with engineering and reporting processes rather than manage audits in isolation.
Its standout strength is the combination of crawling depth, custom data extraction, monitoring, alerts, QA automation, benchmarking, and impact reporting. Teams can track website health across domains or site sections and receive alerts for newly detected issues, while CI/CD integration supports automated website QA. Lumar should be considered by enterprise technical SEO and QA teams that prioritize site health and operational workflows. Teams primarily seeking keyword research, conventional rank tracking, or competitor research should choose a more specialized SEO platform instead.
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Lumar pricing
Lumar fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Keyword research | Not verified |
| Rank tracking | Not verified |
| Site audit | Yes |
| Backlink analysis | Not verified |
| Competitor research | Not verified |
| API access | Yes |
| Tracked keywords | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2, GDPR |
| Support | Email, Phone, Docs |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 13 integrations: Google BigQuery, Google Looker Studio, Google Search Console, Google Analytics, Majestic, GitHub … See all → |
| Pricing | Pricing on request (source) |
| Website | lumar.io |
| Facts checked | 20 Sep 2026 |
Lumar integrations
Lumar lists 13 integrations on its own site.
- Google BigQuery
- Google Looker Studio
- Google Search Console
- Google Analytics
- Majestic
- GitHub
- CircleCI
- Azure DevOps
- Bamboo
- CodeShip
- Concourse
- BuildBot
- Google Cloud Build
Alternatives to Lumar
- SemrushBroad SEO and PPC intelligence with tracking, audits, competitor research, and API access.9.4
- AhrefsA broad SEO suite with a free plan and paid tiers for growing workflows.9.3
- Google Search ConsoleFree, first-party Google Search performance data with indexing and site issue tools.9.2
Also Ranked In
Lumar is ranked in 9 of our directories; the 6 strongest besides SEO Tools.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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