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Head-to-head · CRM Software

HubSpot CRM vs Pipedrive

  • Updated Oct 2026
  • Both researched from official sources
  • 8 checks side by side
Higher score HubSpot CRM #1 in CRM Software 9.4/10 Free plan · 14-day trial Free planFree trial✓ 5 of 6 features Visit HubSpot
Pipedrive #7 in CRM Software 8.8/10 14-day trial Free trial✓ 5 of 6 features Visit Pipedrive

HubSpot CRM leads on 1 check, Pipedrive on 0, and 7 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreHubSpot CRM · 9.4/10
  • Free planonly HubSpot CRM
  • Free trialboth

HubSpot CRM scores higher on our rubric for crm software: 9.4 against 8.8 out of 10; our editors rank them #1 and #7.

HubSpot CRM offers free plan; Pipedrive doesn't.

HubSpot CRM is the better fit for free CRM with an approachable ecosystem. Pipedrive is the better fit for focused sales teams prioritizing pipeline execution.

  • HubSpot CRM fits best

    Free CRM with an approachable ecosystem

  • Pipedrive fits best

    Focused sales teams prioritizing pipeline execution

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature HubSpot CRM 9.4/10 Visit ↗ Pipedrive 8.8/10 Visit ↗
At a glance
Editor score 9.4 8.8
Ranking #1 in CRM Software #7 in CRM Software
Best for Free CRM with an approachable ecosystem Focused sales teams prioritizing pipeline execution
Pricing model Free plan + paid Paid
Starting price — —
Free plan ✓ (best) —
Free trial ✓ ✓
Free trial length 14 days 14 days · no card needed
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Phone, Live chat, Community, Docs Email, Live chat, Phone · 24/7
Compliance SOC 2, GDPR, SSO/SAML SOC 2, ISO 27001, GDPR, 2FA, SSO/SAML
Integrations 1,800+ integrations 500+ integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market
Features HubSpot CRM 5/6 · Pipedrive 5/6
Visual sales pipeline ✓ ✓
Email sync ✓ ✓
Marketing automation ✓ ✓
AI features ✓ ✓
Mobile app ✓ ✓
Open source — Not checked yet
Our review
Pros
  • Free plan includes contacts, deals, quotes, chat, and meeting scheduling
  • Supports Gmail and Outlook inbox synchronization plus email tools
  • Available on web, iOS, Android, and API with third-party integrations
  • Customizable visual pipelines keep leads, deals and activities organized.
  • 500+ integrations plus Gmail and Outlook email synchronization.
  • Automation, forecasting and AI tools support repeatable sales workflows.
Cons
  • Advanced automation and forecasting require paid Sales Hub tiers
  • The platform spans many functions beyond core CRM needs
  • Paid tiers introduce credits and multiple capability levels to compare
  • There is no free plan for teams seeking a no-cost CRM option.
  • Advanced capabilities require higher paid tiers.
  • The product is centered on sales execution rather than broad business operations.
Our verdict

HubSpot CRM brings customer records, company data, activities, deals, tasks, communication history, and reporting into one cloud platform. It is designed for startups, small businesses, growing teams, and enterprises that want a CRM…

Read the review →

Pipedrive is a web-based sales CRM for small and medium-sized businesses that need a clear view of leads, deals, contacts and activities. Its customizable visual pipelines put sales execution at the center, while reporting, revenue…

Read the review →
  1. HubSpot CRMCRM Software 9.4Free plan · 14-day trial
  2. PipedriveCRM Software 8.814-day trial

Strengths and trade-offs

  • HubSpot CRM — where it wins

    • Free plan includes contacts, deals, quotes, chat, and meeting scheduling
    • Supports Gmail and Outlook inbox synchronization plus email tools
    • Available on web, iOS, Android, and API with third-party integrations

    Where it doesn't

    • Advanced automation and forecasting require paid Sales Hub tiers
    • The platform spans many functions beyond core CRM needs
    • Paid tiers introduce credits and multiple capability levels to compare

  • Pipedrive — where it wins

    • Customizable visual pipelines keep leads, deals and activities organized.
    • 500+ integrations plus Gmail and Outlook email synchronization.
    • Automation, forecasting and AI tools support repeatable sales workflows.

    Where it doesn't

    • There is no free plan for teams seeking a no-cost CRM option.
    • Advanced capabilities require higher paid tiers.
    • The product is centered on sales execution rather than broad business operations.
  • HubSpot CRM9.4/10 · Free plan · 14-day trial

    A capable free CRM with contact, deal, email, AI, mobile, and integration coverage.

    Visit HubSpotFull verdict →
  • Pipedrive8.8/10 · 14-day trial

    A focused sales CRM for teams that need visual pipeline execution and automation.

    Visit PipedriveFull verdict →

More comparisons

All CRM software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update