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Head-to-head · CRM Software

HubSpot CRM vs Zoho CRM

  • Updated Oct 2026
  • Both researched from official sources
  • 8 checks side by side
Higher score HubSpot CRM #1 in CRM Software 9.4/10 Free plan · 14-day trial Free planFree trial✓ 5 of 6 features Visit HubSpot
Zoho CRM #3 in CRM Software 9.2/10 Free plan · 15-day trial Free planFree trial✓ 5 of 6 features Visit Zoho CRM

HubSpot CRM leads on 0 checks, Zoho CRM on 0, and 8 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreHubSpot CRM · 9.4/10
  • Free planboth
  • Free trialboth

HubSpot CRM scores higher on our rubric for crm software: 9.4 against 9.2 out of 10; our editors rank them #1 and #3.

HubSpot CRM is the better fit for free CRM with an approachable ecosystem. Zoho CRM is the better fit for teams wanting broad CRM value with automation.

  • HubSpot CRM fits best

    Free CRM with an approachable ecosystem

  • Zoho CRM fits best

    Teams wanting broad CRM value with automation

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Side by side

Feature HubSpot CRM 9.4/10 Visit ↗ Zoho CRM 9.2/10 Visit ↗
At a glance
Editor score 9.4 9.2
Ranking #1 in CRM Software #3 in CRM Software
Best for Free CRM with an approachable ecosystem Teams wanting broad CRM value with automation
Pricing model Free plan + paid Free plan + paid
Starting price — $14/user/mo
Free plan ✓ ✓
Free trial ✓ ✓
Free trial length 14 days 15 days · no card needed
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Phone, Live chat, Community, Docs Email, Live chat, Phone, Tickets, Community, Docs
Compliance SOC 2, GDPR, SSO/SAML GDPR
Integrations 1,800+ integrations 1,100+ integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features HubSpot CRM 5/6 · Zoho CRM 5/6
Visual sales pipeline ✓ ✓
Email sync ✓ ✓
Marketing automation ✓ ✓
AI features ✓ ✓
Mobile app ✓ ✓
Open source — Not checked yet
Our review
Pros
  • Free plan includes contacts, deals, quotes, chat, and meeting scheduling
  • Supports Gmail and Outlook inbox synchronization plus email tools
  • Available on web, iOS, Android, and API with third-party integrations
  • Forever-free plan supports up to 3 users
  • Automation, marketing, analytics, AI, mobile, and API coverage
  • Annual plans start at $14 per user per month
Cons
  • Advanced automation and forecasting require paid Sales Hub tiers
  • The platform spans many functions beyond core CRM needs
  • Paid tiers introduce credits and multiple capability levels to compare
  • The free plan is limited to 3 users
  • Advanced and enterprise capabilities require paid tiers
  • Pricing varies by billing cycle, region, and currency
Our verdict

HubSpot CRM brings customer records, company data, activities, deals, tasks, communication history, and reporting into one cloud platform. It is designed for startups, small businesses, growing teams, and enterprises that want a CRM…

Read the review →

Zoho CRM is a cloud-based customer relationship management platform for sales teams and customer-facing organizations. It brings together lead, contact, account, and deal management with multi-stage sales pipelines, email history,…

Read the review →
  1. HubSpot CRMCRM Software 9.4Free plan · 14-day trial
  2. Zoho CRMCRM Software 9.2Free plan · 15-day trial

Strengths and trade-offs

  • HubSpot CRM — where it wins

    • Free plan includes contacts, deals, quotes, chat, and meeting scheduling
    • Supports Gmail and Outlook inbox synchronization plus email tools
    • Available on web, iOS, Android, and API with third-party integrations

    Where it doesn't

    • Advanced automation and forecasting require paid Sales Hub tiers
    • The platform spans many functions beyond core CRM needs
    • Paid tiers introduce credits and multiple capability levels to compare

  • Zoho CRM — where it wins

    • Forever-free plan supports up to 3 users
    • Automation, marketing, analytics, AI, mobile, and API coverage
    • Annual plans start at $14 per user per month

    Where it doesn't

    • The free plan is limited to 3 users
    • Advanced and enterprise capabilities require paid tiers
    • Pricing varies by billing cycle, region, and currency
  • HubSpot CRM9.4/10 · Free plan · 14-day trial

    A capable free CRM with contact, deal, email, AI, mobile, and integration coverage.

    Visit HubSpotFull verdict →
  • Zoho CRM9.2/10 · Free plan · 15-day trial

    A broad CRM with a free plan, automation, AI, analytics, mobile apps, and APIs.

    Visit Zoho CRMFull verdict →

More comparisons

All CRM software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update