The Best Sales Force Automation Software in 2026
We researched sales force automation software using official vendor websites, including pricing pages, plan tables, and product documentation. Rankings focus on the category’s core job, value for money, and verified features for managing customer records, sales workflows, pipeline activity, and forecasting.
Our top picks
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Top ranked
Salesforce Sales Cloud#1 of 419.4/10Broad sales automation with a free tier and paid plans from $25 per user per month.
Free plan · 30-day trial
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Runner-up
Zoho CRM#2 of 419.3/10A broad CRM with a free plan, sales automation, analytics, and mobile access.
Free plan · 15-day trial
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Top-ranked free plan
Freshsales#4 of 419.1/10A sales CRM with pipeline tools, email sync, and Freddy AI, priced for small teams.
Free plan · 21-day trial
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
The full ranking 41 tools, best first
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Best forTeams needing sales automation across company sizes
Broad sales automation with a free tier and paid plans from $25 per user per month.
- Mobile app
Free plan · 30-day trial Our Salesforce Sales Cloud verdict → Visit SalesforceFor vendors Sponsor this spot · #1 · $149/mo →9.4/10★★★★★Visit Salesforce -
Best forTeams seeking affordable CRM breadth
A broad CRM with a free plan, sales automation, analytics, and mobile access.
- Mobile app
Free plan · 15-day trial Our Zoho CRM verdict → Visit Zoho CRMFor vendors Sponsor this spot · #2 · $99/mo →9.3/10★★★★★Visit Zoho CRM -
Best forMid-market and enterprise Microsoft-centric teams
A Microsoft-centric sales CRM with pipeline, forecasting and AI features across paid tiers.
- Mobile app
9.2/10★★★★★Visit Microsoft -
Best forSmall teams seeking an affordable AI-enabled sales CRM
A sales CRM with pipeline tools, email sync, and Freddy AI, priced for small teams.
- Mobile app
Free plan · 21-day trial Our Freshsales verdict → Visit FreshsalesFor vendors Sponsor this spot · #4 · $69/mo →9.1/10★★★★★Visit Freshsales -
Best forTeams wanting CRM tied to wider business apps
A configurable CRM with lead management, quoting, forecasting, and wider Odoo apps.
- Pipeline management
9.0/10★★★★☆Visit Odoo -
Best forSmall teams focused on pipeline execution
A pipeline-focused CRM with email sync, automation, forecasting and AI assistance.
- Mobile app
8.9/10★★★★☆Visit Pipedrive -
Best forSmall teams prioritizing calling and follow-up
A calling-focused CRM that pairs sales pipelines with email sync, SMS and follow-up workflows.
- Mobile app
8.8/10★★★★☆Visit Close -
Best forTeams wanting configurable CRM workflows
Flexible pipelines, email sync, and automation start at $12 per seat per month, billed annually.
- Mobile app
8.7/10★★★★☆Visit monday CRM -
Best forTeams wanting CRM with desktop and self-hosted options
Flexible CRM with pipeline automation, recurring deals, and cloud, desktop, and self-hosted options.
- Pipeline management
8.6/10★★★★☆Visit Bitrix24 -
Best forTeams needing customizable open-source CRM
A customizable CRM with sales, campaign, service, and self-hosting capabilities.
8.5/10★★★★☆Visit SuiteCRM -
Best forTeams seeking sales workflows with Sage systems
Sage CRM connects sales workflows, campaigns and service cases with Sage systems and APIs.
8.3/10★★★★☆Visit Sage CRM -
Best forMid-market teams automating complex sales processes
A broad sales CRM for teams automating complex workflows across the sales cycle.
8.2/10★★★★☆Visit Creatio -
Best forTeams wanting CRM plus service tools
A broad CRM that pairs sales pipelines with marketing automation and customer support.
- Mobile app
8.1/10★★★★☆Visit Vtiger -
Best forSmall teams combining sales and marketing in one CRM
Nutshell combines sales pipelines, marketing tools, and AI features in one CRM.
- Mobile app
8.0/10★★★★☆Visit Nutshell -
Best forTeams needing calling and multichannel sales follow-up
Salesmate combines pipeline management, email sync, automation, calling and AI in a paid CRM.
- Mobile app
7.9/10★★★★☆Visit Salesmate -
Best forSmall teams wanting a flexible, customizable CRM
A flexible CRM with a free tier, pipeline views, email sync, and automation.
- Mobile app
7.8/10★★★★☆Visit Attio -
Best forTeams combining sales with project tracking
A sales CRM that connects pipeline management with project work, automation, and AI tools.
- Mobile app
7.7/10★★★★☆Visit Insightly -
Best forSmall teams managing sales in Google Workspace
A Gmail-centered CRM with pipeline automation, lead capture, email sequences and mobile apps.
- Mobile app
7.6/10★★★★☆Visit Copper CRM -
SalesflareVerified
Best forSmall teams emphasizing relationship intelligence
A relationship-focused CRM with automated data capture, tracking, pipelines, and AI suggestions.
- Mobile app
7.5/10★★★★☆Visit Salesflare -
Best forTeams already using Zendesk Support
A sales CRM with pipeline, forecasting, email, and mobile tools, scheduled to end August 31, 2027.
- Mobile app
7.4/10★★★★☆Visit Zendesk Sell -
Best forSmall teams combining sales and service operations
A broad sales-and-service CRM, with paid plans starting at $47 per user monthly, billed annually.
- Mobile app
7.3/10★★★★☆Visit Workbooks -
Best forTeams with structured prospecting and account-growth
A configurable sales CRM with separate tools for prospecting, pipeline execution, and account growth.
- Mobile app
7.2/10★★★★☆Visit Membrain -
Best forSmall businesses managing sales and billing
A broad CRM combining pipeline, marketing, quoting, and invoicing workflows.
- Mobile app
7.1/10★★★★☆Visit Apptivo -
Best forSolo users focused on contact enrichment and follow-up
A relationship-led CRM combining enriched contacts, visual pipelines, and follow-up tools.
- Mobile app
7.0/10★★★★☆Visit Nimble -
Best forGoogle Workspace teams coordinating multichannel outreach
A Gmail-centered CRM for teams managing deals, email campaigns, and multichannel outreach.
- Mobile app
6.9/10★★★☆☆Visit NetHunt CRM -
Best forSmall teams seeking a low-cost starter pipeline
A small-team sales CRM with a free starter plan and paid pipeline growth.
- Mobile app
6.8/10★★★☆☆Visit Bigin -
Best forSolo users who want a simple, predictable CRM
A simple, single-plan CRM for solo users who want core sales tracking without tier choices.
6.7/10★★★☆☆Visit site -
Best forSolo sellers who need disciplined follow-up
A follow-up-centered CRM with pipelines, email tools and mobile apps for solo sellers.
- Mobile app
6.6/10★★★☆☆Visit OnePageCRM -
Best forGmail users managing simple sales workflows
Streak brings pipelines, contacts, and deal activity into Gmail, with CRM features on paid plans.
- Mobile app
6.5/10★★★☆☆Visit Streak -
Best forSmall teams managing deals and sales activity
A pipeline-focused CRM with a free Starter plan, email sync, automation, and calling.
- Mobile app
6.4/10★★★☆☆Visit Teamgate -
Best forTeams wanting sales CRM with service workflows
A broad sales CRM with a free tier and paid plans starting at $45 per user monthly, billed annually.
- Mobile app
6.3/10★★★☆☆Visit Fireberry -
Best forSmall teams needing WhatsApp and SMS sales workflows
A sales CRM with pipelines, automation, messaging and forecasting, plus a free plan.
- Mobile app
6.2/10★★★☆☆Visit Kylas CRM -
Best forTechnical teams seeking self-hosted AI sales tooling
A self-hosted CRM combining AI prospecting, email and pipeline forecasting.
6.1/10★★★☆☆Visit Codext CRM -
Best forTeams wanting visual pipelines and AI sales assistance
A full sales workspace with AI, automation and offline mobile access—at a premium price.
- Mobile app
6.0/10★★★☆☆Visit Coevera -
Best forTeams wanting a self-hosted, customizable CRM
A customizable CRM with self-hosting, sales pipelines, campaigns, and workflow automation.
5.9/10★★★☆☆Visit EspoCRM -
Best forSolo users wanting a free, straightforward CRM
A straightforward CRM with a free plan, visual pipelines, email connectivity, and room to grow.
- Mobile app
5.8/10★★★☆☆Visit Capsule CRM -
Best forSmall businesses combining CRM with marketing automation
Keap combines sales pipeline automation, CRM, and email and text marketing at a high entry price.
- Mobile app
5.7/10★★★☆☆Visit Keap -
Best forBusinesses prioritizing marketing automation over SFA
A marketing automation platform with CRM basics, not a sales-pipeline-led tool.
5.6/10★★★☆☆Visit ActiveCampaign -
Best forTeams wanting established open-source sales automation
A customizable, open-source CRM with sales automation and managed hosting from $5 per month.
5.5/10★★★☆☆Visit Frappe CRM -
Best forEstablished firms needing CRM with on-premise options
A sales CRM with pipeline tools, AI features, and cloud or on-premise deployment.
- Mobile app
5.4/10★★★☆☆Visit Maximizer -
Best forHR teams seeking an open-source HRMS
A broad HRMS, but its listed features do not address sales automation.
3.0/10★★☆☆☆Visit Horilla
No tools match those filters.
Compare at a glance
| # | Tool | Free plan | Paid from | Score |
|---|---|---|---|---|
| 1 | Salesforce Sales Cloud | Yes | $25/user/mo | 9.4 |
| 2 | Zoho CRM | Yes | $14/user/mo | 9.3 |
| 3 | Microsoft Dynamics 365 Sales | No | $65/user/mo | 9.2 |
| 4 | Freshsales | Yes | $9/user/mo | 9.1 |
| 5 | Odoo CRM | Yes | 9.0 | |
| 6 | Pipedrive | No | 8.9 | |
| 7 | Close | No | $9/user/mo | 8.8 |
| 8 | monday CRM | No | $12/seat/mo | 8.7 |
| 9 | Bitrix24 CRM | Yes | $49/mo | 8.6 |
| 10 | SuiteCRM | Yes | £50/mo | 8.5 |
| 11 | Sage CRM | 8.3 | ||
| 12 | Creatio Sales | No | 8.2 | |
| 13 | Vtiger CRM | Yes | $12/user/mo | 8.1 |
| 14 | Nutshell | No | $13/user/mo | 8.0 |
| 15 | Salesmate | No | $23/user/mo | 7.9 |
| 16 | Attio | Yes | $44/user/mo | 7.8 |
| 17 | Insightly CRM | No | 7.7 | |
| 18 | Copper CRM | No | $23/seat/mo | 7.6 |
| 19 | Salesflare | No | $29/user/mo | 7.5 |
| 20 | Zendesk Sell | No | $19/user/mo | 7.4 |
| 21 | Workbooks | Yes | $47/user/mo | 7.3 |
| 22 | Membrain | Yes | $49/user/mo | 7.2 |
| 23 | Apptivo CRM | No | 7.1 | |
| 24 | Nimble | No | 7.0 | |
| 25 | NetHunt CRM | No | $24/user/mo | 6.9 |
| 26 | Bigin by Zoho CRM | Yes | $7/user/mo | 6.8 |
| 27 | Less Annoying CRM | No | $15/user/mo | 6.7 |
| 28 | OnePageCRM | No | 6.6 | |
| 29 | Streak | Yes | $49/user/mo | 6.5 |
| 30 | Teamgate | Yes | 6.4 | |
| 31 | Fireberry | Yes | $45/user/mo | 6.3 |
| 32 | Kylas CRM | Yes | 6.2 | |
| 33 | Codext CRM | Yes | Free | 6.1 |
| 34 | Coevera (formerly Pipeliner CRM) | No | $65/user/mo | 6.0 |
| 35 | EspoCRM | Yes | 5.9 | |
| 36 | Capsule CRM | Yes | 5.8 | |
| 37 | Keap | No | $2,988/yr | 5.7 |
| 38 | ActiveCampaign | No | 5.6 | |
| 39 | Frappe CRM | Yes | $5/mo | 5.5 |
| 40 | Maximizer CRM | No | $65/user/mo | 5.4 |
| 41 | Horilla | Yes | $7/user/mo | 3.0 |
Head-to-head All 6 comparisons →
- Salesforce Sales Cloud vs Odoo CRM
- Microsoft Dynamics 365 Sales vs Odoo CRM
- Microsoft Dynamics 365 Sales vs Close
- Freshsales vs Odoo CRM
- Odoo CRM vs Close
- Odoo CRM vs monday CRM
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How we rank sales force automation software
Every tool on this page was researched by iTechGuides Editors from its official website — pricing pages, plan tables and product documentation. We rank on how well each one does this category's core job, what the free or entry plan includes, and where it falls short. Where we have enough verified facts, the score out of 10 is a rubric — job fit, value and how much we could verify — shown with its breakdown on every tool's page; a tool we have not verified enough to score yet shows its rank without a number. Scores are re-checked when a product changes its plans. Read the full editorial policy, or submit a tool we missed.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update