The Best Automotive CRM Software in 2026
We researched automotive CRM software from official websites, including pricing pages, plan tables, and product documentation. Products are ranked on their core job—managing dealership leads and sales workflows—along with value for money and verified features relevant to automotive dealers.
Our top picks
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Top ranked
Salesforce Automotive Cloud#1 of 339.0/10A broad automotive CRM with powerful tools, high annual per-user pricing, and enterprise scope.
30-day trial
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Runner-up
AutoRaptor#2 of 338.7/10A dealership CRM combining lead management, communications, desking, credit, and F&I workflows.
Pricing on request
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#3 ranked
Dealerweb Showroom#3 of 338.3/10A broad showroom CRM for UK retailers managing leads, finance, profitability and compliance.
Pricing on request
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
The full ranking 33 tools, best first
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Best forEnterprise automotive groups with larger budgets
A broad automotive CRM with powerful tools, high annual per-user pricing, and enterprise scope.
- Lead routing
- DMS integration
- Mobile app
9.0/10★★★★☆Visit Salesforce -
Best forDealers needing sales and F&I workflows
A dealership CRM combining lead management, communications, desking, credit, and F&I workflows.
- Lead routing
- DMS integration
- Mobile app
8.7/10★★★★☆Visit AutoRaptor -
Best forUK retailers focused on showroom and finance sales
A broad showroom CRM for UK retailers managing leads, finance, profitability and compliance.
- DMS integration
- Mobile app
- SMS messaging
8.3/10★★★★☆Visit Dealerweb -
Best forEstablished PBS dealerships needing integrated workflows
A mature, integrated dealership system for teams that need CRM and sales workflows together.
- SMS messaging
- Lead source capture
8.0/10★★★★☆Visit PBS Systems -
Best forDealerships needing AI and lead-routing depth
A dealership CRM with AI follow-up, lead routing, multichannel messaging, and DMS integrations.
- Lead routing
- DMS integration
- Mobile app
7.8/10★★★★☆Visit DriveCentric -
Best forMulti-dealership groups needing automotive depth
A dealership-focused CRM with deep automotive workflows and multi-store visibility.
- DMS integration
- Mobile app
- SMS messaging
7.7/10★★★★☆Visit Activix -
Best forEnterprise groups wanting AI-led CRM workflows
A unified automotive CRM for dealer groups that want AI-assisted lead and workflow management.
- Lead routing
- DMS integration
- Mobile app
7.6/10★★★★☆Visit Tekion -
Best forEstablished dealerships wanting a complete CRM
A mature automotive CRM that connects dealership sales, messaging, desking, and reporting.
- Lead routing
- DMS integration
- Mobile app
7.5/10★★★★☆Visit VinSolutions -
Best forDealers wanting AI lead conversations
A dealership CRM combining AI lead follow-up, routing, messaging, desking, and reporting.
- Lead routing
- Mobile app
- SMS messaging
7.4/10★★★★☆Visit ELEAD1ONE -
Best forCDK-connected dealers wanting AI assistance
A CDK-connected dealership CRM with AI routing, unified messaging, and automated follow-up.
- Lead routing
- DMS integration
- Mobile app
7.3/10★★★★☆Visit CDK CRM -
Best forDealers already using DealerSocket products
A dealership CRM with cross-department workflows, communications, desking, and DMS connectivity.
- Lead routing
- DMS integration
- Mobile app
7.2/10★★★★☆Visit DealerSocket -
Best forDealers prioritizing lead capture and integrations
A broad dealership CRM for capturing leads, automating follow-up, and connecting dealer systems.
- Lead routing
- DMS integration
- Mobile app
7.1/10★★★★☆Visit DealersCloud -
Best forDealers needing CRM, desking, and credit tools
A broad dealership platform combining CRM, desking, credit, messaging, and workflows.
- DMS integration
- Mobile app
- SMS messaging
6.9/10★★★☆☆Visit ProMax -
Best forLong-established dealers needing API flexibility
A mature dealership CRM with broad integrations, mobile apps, and an open API.
- Lead routing
- DMS integration
- Mobile app
6.8/10★★★☆☆Request a demo -
Best forDealer groups needing service and re-engagement
A broad automotive CRM for dealer groups that need service follow-up and re-engagement.
- Lead routing
- DMS integration
- Mobile app
6.7/10★★★☆☆Visit Vital Software -
Best forBudget-conscious independent dealerships
A full automotive CRM core with lead routing, messaging, automation, and mobile access.
- Lead routing
- DMS integration
- Mobile app
6.6/10★★★☆☆Visit DealerCenter -
Best forDealers tying lead intake to DMS and websites
A dealership-focused CRM that brings leads from DMS, websites and other channels into a pipeline.
- Lead routing
- DMS integration
- Mobile app
6.5/10★★★☆☆Visit AutoPlay -
Best forDealers focused on customer lifecycle and retention
A dealership CRM centered on customer histories, reminders, campaigns, and case follow-up.
- Lead routing
- DMS integration
- Mobile app
6.4/10★★★☆☆Contact CMS Systems -
Best forKeyloop users needing digital deal workflows
A Keyloop-connected workflow for managing automotive leads, deals, finance and documents.
- DMS integration
- SMS messaging
6.3/10★★★☆☆Visit Keyloop -
Best forKeyloop retailers focused on enquiry conversion
A connected automotive CRM for managing dealership enquiries through deal closure.
- DMS integration
- SMS messaging
- Lead source capture
6.2/10★★★☆☆Visit Keyloop -
Best forDealerships wanting sales and service customer visibility
A broad dealership CRM connecting lead, sales, and service activity in one customer timeline.
- Lead routing
- DMS integration
- Mobile app
6.1/10★★★☆☆Visit DealerCX -
Best forSmall dealers needing affordable all-in-one operations
An all-in-one dealer system with CRM, inventory, financing, service, and website tools.
- DMS integration
- Mobile app
- SMS messaging
5.9/10★★★☆☆Visit Dealer-Mate -
Best forIndependent dealers needing broad operational coverage
Broad dealership operations coverage, starting at £79 per month.
- Lead routing
- Mobile app
- SMS messaging
5.8/10★★★☆☆Visit MotorDesk -
Best forLarge dealerships needing exhaustive lead coverage
A dealership CRM with extensive lead coverage, automation, and connected sales tools.
- Lead routing
- DMS integration
- Mobile app
5.7/10★★★☆☆Visit Get My Auto -
Best forAutomotive service businesses needing CRM marketing
A service-focused CRM combining customer follow-up, marketing, scheduling, and reviews.
- Lead routing
- Mobile app
- SMS messaging
5.6/10★★★☆☆Visit KUKUI -
Best forSmaller UK dealers seeking affordable AI CRM
A focused CRM and dealership platform with AI, automation and lead-source tracking.
- Lead routing
- Lead source capture
5.5/10★★★☆☆Visit Autolytix -
Best forIndependent UK dealers managing vehicle stock and sales
A broad dealership CRM for independent UK dealers, starting at £49 per month.
- Mobile app
5.4/10★★★☆☆Visit DealerPilot -
Best forSmall dealers wanting a free starting point
A free-starting dealership CRM with lead imports, messaging, websites, and BHPH tracking.
- SMS messaging
- Lead source capture
5.3/10★★★☆☆Visit DealerWyze -
Best forGroups needing pipeline and follow-up controls
A dealership CRM focused on lead routing, pipeline control, and follow-up.
- Lead routing
- Lead source capture
5.2/10★★★☆☆Contact Vehicron -
Best forDealerClick DMS users needing basic CRM
A practical basic CRM for dealerships already using DealerClick DMS.
- DMS integration
- Mobile app
- SMS messaging
5.1/10★★★☆☆Visit DealerClick -
Best forSmall dealers wanting CRM alongside inventory and service
A dealer system pairing lead management with inventory, sales and service workflows.
- Lead routing
- DMS integration
- Mobile app
5.0/10★★☆☆☆Visit Dealerpull -
Best forDealers wanting CRM plus desking and appraisal
A dealership CRM that adds messaging, inventory, appraisal, desking, and credit workflows.
- DMS integration
- Mobile app
- SMS messaging
4.9/10★★☆☆☆Visit CarDog -
Best forSmall dealers tracking vehicle acquisition and profitability
A vehicle-led operations system for dealers, with acquisition, sales and financial workflows.
- Lead source capture
4.8/10★★☆☆☆Visit Northside CRM
No tools match those filters.
Compare at a glance
| # | Tool | Paid from | DMS integration | Lead routing | SMS messaging | Workflow automation | Score |
|---|---|---|---|---|---|---|---|
| 1 | Salesforce Automotive Cloud | $350/user/mo | Yes | Yes | Yes | 9.0 | |
| 2 | AutoRaptor | Yes | Yes | Yes | Yes | 8.7 | |
| 3 | Dealerweb Showroom | Yes | Yes | Yes | 8.3 | ||
| 4 | PBS Systems v10 APEX | Yes | Yes | 8.0 | |||
| 5 | DriveCentric | Yes | Yes | Yes | Yes | 7.8 | |
| 6 | Activix CRM | Yes | Yes | Yes | 7.7 | ||
| 7 | Tekion ARC CRM | Yes | Yes | Yes | Yes | 7.6 | |
| 8 | VinSolutions | Yes | Yes | Yes | Yes | 7.5 | |
| 9 | ELEAD1ONE | Yes | Yes | Yes | 7.4 | ||
| 10 | CDK CRM | Yes | Yes | Yes | Yes | 7.3 | |
| 11 | DealerSocket CRM | Yes | Yes | Yes | Yes | 7.2 | |
| 12 | DealersCloud CRM | Yes | Yes | Yes | Yes | 7.1 | |
| 13 | ProMax Complete | Yes | Yes | Yes | 6.9 | ||
| 14 | DealerPeak | Yes | Yes | Yes | Yes | 6.8 | |
| 15 | Vital Software | Yes | Yes | Yes | Yes | 6.7 | |
| 16 | DealerCenter CRM | Yes | Yes | Yes | Yes | 6.6 | |
| 17 | AutoPlay | Yes | Yes | Yes | 6.5 | ||
| 18 | CMS Systems Customer Relationship Management | Yes | Yes | Yes | Yes | 6.4 | |
| 19 | Keyloop Sales Hub | Yes | Yes | Yes | 6.3 | ||
| 20 | Keyloop enquiryMAX | Yes | Yes | 6.2 | |||
| 21 | DealerCX | Yes | Yes | Yes | Yes | 6.1 | |
| 22 | Dealer-Mate | $65/mo | Yes | Yes | 5.9 | ||
| 23 | MotorDesk | £79/mo | Yes | Yes | Yes | 5.8 | |
| 24 | Get My Auto CRM | $695/mo | Yes | Yes | Yes | Yes | 5.7 |
| 25 | KUKUI | Yes | Yes | Yes | 5.6 | ||
| 26 | Autolytix CRM | £40/mo | Yes | Yes | 5.5 | ||
| 27 | DealerPilot | £49/mo | Yes | 5.4 | |||
| 28 | DealerWyze | $150/mo | Yes | Yes | 5.3 | ||
| 29 | Vehicron CRM | Yes | Yes | 5.2 | |||
| 30 | DealerClick CRM | Yes | Yes | Yes | 5.1 | ||
| 31 | Dealerpull | Yes | Yes | Yes | Yes | 5.0 | |
| 32 | CarDog | $300/mo | Yes | Yes | Yes | 4.9 | |
| 33 | Northside CRM | 4.8 |
Head-to-head All 28 comparisons →
- Salesforce Automotive Cloud vs AutoRaptor
- Salesforce Automotive Cloud vs Dealerweb Showroom
- Salesforce Automotive Cloud vs PBS Systems v10 APEX
- Salesforce Automotive Cloud vs DriveCentric
- Salesforce Automotive Cloud vs Activix CRM
- Salesforce Automotive Cloud vs Tekion ARC CRM
- Salesforce Automotive Cloud vs VinSolutions
- AutoRaptor vs Dealerweb Showroom
- AutoRaptor vs PBS Systems v10 APEX
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How we rank automotive CRM software
Every tool on this page was researched by iTechGuides Editors from its official website — pricing pages, plan tables and product documentation. We rank on how well each one does this category's core job, what the free or entry plan includes, and where it falls short. Where we have enough verified facts, the score out of 10 is a rubric — job fit, value and how much we could verify — shown with its breakdown on every tool's page; a tool we have not verified enough to score yet shows its rank without a number. Scores are re-checked when a product changes its plans. Read the full editorial policy, or submit a tool we missed.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update