CDK CRM
CDK CRM: A CDK-connected dealership CRM with AI routing, unified messaging, and automated follow-up. Ranked #10 of 33 in Automotive CRM Software by our editors (7.3/10); pricing: Pricing on request; best for CDK-connected dealers wanting AI assistance.
At a glance
- Editor score7.3 / 10
- PricingPricing on request
- Best forCDK-connected dealers wanting AI assistance
- DMS integrationYes
- Facts checked20 Sep 2026
Where it wins
- AI routing, conversation summaries, and writing assistance
- Unified email, text, and chat inbox with automated follow-up
- Connections to DMS, digital retail, finance, and desking systems
Where it doesn't
- Pricing is handled through a contact-sales process
- Access is listed for web rather than multiple named platforms
- Mobile tools are described without a named mobile app platform
Our verdict on CDK CRM
CDK CRM is a customer relationship management platform for automotive dealerships, covering sales, service, and marketing workflows. It brings lead management, automated follow-up, messaging, reporting, video communication, and customer history into a dealership-focused system. The product is most suited to dealers already working with CDK-connected systems and teams that want AI assistance within daily lead and conversation management.
The buying path is demo-led, with pricing handled through contact sales rather than standard plan-by-plan pricing. Its ecosystem fit is a central consideration: CDK CRM connects with dealer management systems, digital retail, finance, desking, credit and compliance, Genesis CRM, and the Fortellis Automotive Commerce Exchange. CRM APIs also support customer, opportunity, activity, and history data. Dealers evaluating the product should therefore assess how these connections align with their existing dealership technology stack.
AI is used for intelligent lead routing, virtual assistance, conversation summaries, and writing support, while the unified inbox brings email, text, and chat into one workflow. Reporting dashboards, CRM video messaging, mobile tools, and automated follow-up extend the product beyond basic contact storage. CDK CRM is a strong fit for dealerships that want coordinated lead handling across a broader automotive platform, particularly when DMS and related system connections matter. Dealers seeking transparent online pricing, a platform-neutral CRM, or a clearly defined native mobile deployment should compare alternatives and confirm fit before choosing it.
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CDK CRM pricing
CDK CRM fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| DMS integration | Yes |
| Lead routing | Yes |
| SMS messaging | Yes |
| Workflow automation | Yes |
| Mobile app | Yes |
| Lead source capture | Yes |
| Deployment | Cloud, Mobile |
| Platforms | Web |
| Compliance & security | SOC 2, 2FA |
| Support | Phone |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 7 integrations: Dealer management systems, Digital retail, Finance, Desking, Credit and compliance, Genesis CRM … |
| Pricing | Pricing on request |
| Website | cdkglobal.com |
| Facts checked | 20 Sep 2026 |
CDK CRM integrations
CDK CRM lists 7 integrations on its own site.
- Dealer management systems
- Digital retail
- Finance
- Desking
- Credit and compliance
- Genesis CRM
- Fortellis Automotive Commerce Exchange
Alternatives to CDK CRM
- Salesforce Automotive CloudA broad automotive CRM with powerful tools, high annual per-user pricing, and enterprise scope.9.0
- AutoRaptorA dealership CRM combining lead management, communications, desking, credit, and F&I workflows.8.7
- Dealerweb ShowroomA broad showroom CRM for UK retailers managing leads, finance, profitability and compliance.8.3
See all CDK CRM alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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