Salesforce Automotive Cloud
Salesforce Automotive Cloud: A broad automotive CRM with powerful tools, high annual per-user pricing, and enterprise scope. Ranked #1 of 33 in Automotive CRM Software by our editors (9.0/10); pricing: 30-day trial; best for enterprise automotive groups with larger budgets.
At a glance
- Editor score9.0 / 10
- Pricing30-day trial
- Best forEnterprise automotive groups with larger budgets
- Free planNo
- Paid from$350/user/mo
- DMS integrationYes
- Founded1999 · San Francisco, California, United States
- Facts checked20 Sep 2026
Where it wins
- Automotive lead routing, qualification, and dealer distribution
- Vehicle history, inventory, transfers, appointments, warranty, and claims
- Workflow automation, analytics, AI, and automotive platform integrations
Where it doesn't
- Starts at $350 per user per month, billed annually
- No free plan; editions require annual contracts
- Broad functionality may exceed the needs of smaller automotive teams
Our verdict on Salesforce Automotive Cloud
Salesforce Automotive Cloud is a cloud CRM for automotive OEMs, retailers, dealers, captive finance organizations, and ecosystem partners. It brings customer, vehicle, asset, and stakeholder data together across sales, finance, and service operations. Core capabilities cover lead capture and qualification, dealer-group lead distribution, vehicle history and health, inventory search and transfer, test-drive and service appointments, warranty and claims management, analytics, and workflow automation. It is aimed at automotive organizations that need one platform across multiple operational areas rather than a narrow lead-management tool.
Pricing is positioned for larger budgets. The Enterprise plan costs $350 per user per month when billed annually and includes automotive apps and features, advanced platform customization, Sales Cloud, and Service Cloud. Unlimited costs $525 per user per month with unlimited platform customization, while Automotive Cloud Agentforce 1 Service and Automotive Cloud Agentforce 1 Sales each cost $750 per user per month and add Einstein for Automotive Cloud and Data Cloud for Automotive to the Automotive Cloud Unlimited Edition. A 30-day free trial is available, and the pricing page states that editions require annual contracts. The entry price and annual commitment make this a stronger fit for established automotive groups than smaller teams seeking a lower-cost CRM.
Its main advantage is breadth across automotive workflows and ecosystem connections. STAR standard APIs, MuleSoft, Experience Cloud, and dealer management systems support platform fit, while Flow for Automotive and OmniStudio support workflow automation. Automotive analytics and dealer performance dashboards add visibility across operations, and AI features extend the higher-priced Agentforce 1 plans. Choose Automotive Cloud when lead routing, vehicle and inventory data, appointments, service, claims, and dealer operations need to work within one enterprise platform. Teams that need only basic customer tracking or a simpler, lower-cost CRM should look elsewhere.
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Salesforce Automotive Cloud pricing
All 4 Salesforce Automotive Cloud plans and prices →
Salesforce Automotive Cloud fact sheet
| Free plan | No |
|---|---|
| Paid from | $350/user/mo |
| DMS integration | Yes |
| Lead routing | Yes |
| SMS messaging | Not verified |
| Workflow automation | Yes |
| Mobile app | Yes |
| Lead source capture | Yes |
| Free trial | 30 days · no card needed |
| Deployment | Cloud, Mobile |
| Platforms | Web |
| Support | Docs |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 4 integrations: STAR standard APIs, MuleSoft, Experience Cloud, Dealer management systems See all → |
| Pricing | 30-day trial (source) |
| Website | salesforce.com |
| Facts checked | 20 Sep 2026 |
Salesforce Automotive Cloud integrations
Salesforce Automotive Cloud lists 4 integrations on its own site.
- STAR standard APIs
- MuleSoft
- Experience Cloud
- Dealer management systems
See all Salesforce Automotive Cloud integrations →
Alternatives to Salesforce Automotive Cloud
- AutoRaptorA dealership CRM combining lead management, communications, desking, credit, and F&I workflows.8.7
- Dealerweb ShowroomA broad showroom CRM for UK retailers managing leads, finance, profitability and compliance.8.3
- PBS Systems v10 APEXA mature, integrated dealership system for teams that need CRM and sales workflows together.8.0
See all Salesforce Automotive Cloud alternatives →
Salesforce Automotive Cloud vs the competition
- Salesforce Automotive Cloud vs AutoRaptor
- Salesforce Automotive Cloud vs Dealerweb Showroom
- Salesforce Automotive Cloud vs PBS Systems v10 APEX
- Salesforce Automotive Cloud vs DriveCentric
- Salesforce Automotive Cloud vs Activix CRM
- Salesforce Automotive Cloud vs Tekion ARC CRM
Compare Salesforce Automotive Cloud with any tool side by side →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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