Salesforce Automotive Cloud vs PBS Systems v10 APEX

Salesforce Automotive Cloud9.0Visit PBS Systems v10 APEX8.0Visit

Higher score Salesforce Automotive Cloud #1 in Automotive CRM Software 9.0/10 30-day trial Free trial✓ 5 of 6 features Visit Salesforce

vs

PBS Systems v10 APEX #4 in Automotive CRM Software 8.0/10 Pricing on request ✓ 3 of 6 features Visit PBS Systems

• Salesforce Automotive Cloud fits best

  Enterprise automotive groups with larger budgets

• PBS Systems v10 APEX fits best

  Established PBS dealerships needing integrated workflows

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature	Salesforce Automotive Cloud 9.0/10 Visit ↗	PBS Systems v10 APEX 8.0/10 Visit ↗
At a glance
Editor score	9.0	8.0
Ranking	#1 in Automotive CRM Software	#4 in Automotive CRM Software
Best for	Enterprise automotive groups with larger budgets	Established PBS dealerships needing integrated workflows
Pricing model	Paid	Paid
Starting price	$350/user/mo	Pricing on request
Free plan	—	Not checked yet
Free trial	30 days	—
Support	Docs	Email, Phone
Built for	Mid-market, Enterprise	Mid-market, Enterprise
Features Salesforce Automotive Cloud 5/6 · PBS Systems v10 APEX 3/6
DMS integration	✓ (best)	Not checked yet
Lead routing	✓ (best)	Not checked yet
SMS messaging	Not checked yet	✓ (best)
Workflow automation	✓	✓
Mobile app	✓ (best)	Not checked yet
Lead source capture	✓	✓
Our review
Pros	Automotive lead routing, qualification, and dealer distribution Vehicle history, inventory, transfers, appointments, warranty, and claims Workflow automation, analytics, AI, and automotive platform integrations	Multichannel lead management with predictive service-based marketing Automated quoting, financing, deal setup, and electronic deal jackets Mobile CRM access, test-drive reminders, and electronic signatures
Cons	Starts at $350 per user per month, billed annually No free plan; editions require annual contracts Broad functionality may exceed the needs of smaller automotive teams	Pricing requires a sales conversation and demo-led evaluation Broader dealership management scope may exceed standalone CRM needs Partner connectivity depends on available APIs and two-way interfaces
Our verdict	Salesforce Automotive Cloud is a cloud CRM for automotive OEMs, retailers, dealers, captive finance organizations, and ecosystem partners. It brings customer, vehicle, asset, and stakeholder data together across sales, finance, and service… Read the review →	PBS Systems v10 APEX is an all-in-one dealer management system for automotive dealerships that need CRM alongside accounting, sales, service, parts, and digital service operations. Its CRM supports customizable communications,… Read the review →

Strengths and trade-offs

• Salesforce Automotive Cloud — where it wins

  • Automotive lead routing, qualification, and dealer distribution
  • Vehicle history, inventory, transfers, appointments, warranty, and claims
  • Workflow automation, analytics, AI, and automotive platform integrations

  Where it doesn't

  • Starts at $350 per user per month, billed annually
  • No free plan; editions require annual contracts
  • Broad functionality may exceed the needs of smaller automotive teams

• PBS Systems v10 APEX — where it wins

  • Multichannel lead management with predictive service-based marketing
  • Automated quoting, financing, deal setup, and electronic deal jackets
  • Mobile CRM access, test-drive reminders, and electronic signatures

  Where it doesn't

  • Pricing requires a sales conversation and demo-led evaluation
  • Broader dealership management scope may exceed standalone CRM needs
  • Partner connectivity depends on available APIs and two-way interfaces

• Salesforce Automotive Cloud9.0/10 · 30-day trial

  A broad automotive CRM with powerful tools, high annual per-user pricing, and enterprise scope.

  Visit SalesforceFull verdict →
• PBS Systems v10 APEX8.0/10 · Pricing on request

  A mature, integrated dealership system for teams that need CRM and sales workflows together.

  Visit PBS SystemsFull verdict →