Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Automotive CRM Software

Dealerweb Showroom vs PBS Systems v10 APEX

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Dealerweb Showroom #3 in Automotive CRM Software 8.3/10 Pricing on request ✓ 5 of 6 features Visit Dealerweb
PBS Systems v10 APEX #4 in Automotive CRM Software 8.0/10 Pricing on request ✓ 3 of 6 features Visit PBS Systems

Dealerweb Showroom leads on 0 checks, PBS Systems v10 APEX on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreDealerweb Showroom · 8.3/10
  • Most featuresDealerweb Showroom · 5 of 6

Dealerweb Showroom scores higher on our rubric for automotive crm software: 8.3 against 8.0 out of 10; our editors rank them #3 and #4.

Dealerweb Showroom is the better fit for UK retailers focused on showroom and finance sales. PBS Systems v10 APEX is the better fit for established PBS dealerships needing integrated workflows.

  • Dealerweb Showroom fits best

    UK retailers focused on showroom and finance sales

  • PBS Systems v10 APEX fits best

    Established PBS dealerships needing integrated workflows

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Dealerweb Showroom 8.3/10 Visit ↗ PBS Systems v10 APEX 8.0/10 Visit ↗
At a glance
Editor score 8.3 8.0
Ranking #3 in Automotive CRM Software #4 in Automotive CRM Software
Best for UK retailers focused on showroom and finance sales Established PBS dealerships needing integrated workflows
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan Not checked yet Not checked yet
Free trial — —
Support Email, Phone, Tickets Email, Phone
Compliance ISO 27001, GDPR SOC 2, 2FA
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Dealerweb Showroom 5/6 · PBS Systems v10 APEX 3/6
DMS integration ✓ (best) Not checked yet
Lead routing Not checked yet Not checked yet
SMS messaging ✓ ✓
Workflow automation ✓ ✓
Mobile app ✓ (best) Not checked yet
Lead source capture ✓ ✓
Our review
Pros
  • Combines enquiries, offers, orders and vehicle finance administration
  • Connects with DMS, websites, finance providers and compliance services
  • Adds call tools, SMS, equity calculations and FCA workflow options
  • Multichannel lead management with predictive service-based marketing
  • Automated quoting, financing, deal setup, and electronic deal jackets
  • Mobile CRM access, test-drive reminders, and electronic signatures
Cons
  • Pricing is handled through a sales conversation rather than published plans
  • The iPad app is an optional module, not part of the core system
  • Its automotive focus may exceed the needs of smaller, simpler sales teams
  • Pricing requires a sales conversation and demo-led evaluation
  • Broader dealership management scope may exceed standalone CRM needs
  • Partner connectivity depends on available APIs and two-way interfaces
Our verdict

Dealerweb Showroom is a cloud-based sales and enquiry management system for automotive retailers. It is designed for dealership teams that need to manage leads, create customer offers and orders, administer vehicle finance, run outbound…

Read the review →

PBS Systems v10 APEX is an all-in-one dealer management system for automotive dealerships that need CRM alongside accounting, sales, service, parts, and digital service operations. Its CRM supports customizable communications,…

Read the review →
  1. Dealerweb ShowroomAutomotive CRM Software 8.3Pricing on request
  2. PBS Systems v10 APEXAutomotive CRM Software 8.0Pricing on request

Strengths and trade-offs

  • Dealerweb Showroom — where it wins

    • Combines enquiries, offers, orders and vehicle finance administration
    • Connects with DMS, websites, finance providers and compliance services
    • Adds call tools, SMS, equity calculations and FCA workflow options

    Where it doesn't

    • Pricing is handled through a sales conversation rather than published plans
    • The iPad app is an optional module, not part of the core system
    • Its automotive focus may exceed the needs of smaller, simpler sales teams
  • PBS Systems v10 APEX — where it wins

    • Multichannel lead management with predictive service-based marketing
    • Automated quoting, financing, deal setup, and electronic deal jackets
    • Mobile CRM access, test-drive reminders, and electronic signatures

    Where it doesn't

    • Pricing requires a sales conversation and demo-led evaluation
    • Broader dealership management scope may exceed standalone CRM needs
    • Partner connectivity depends on available APIs and two-way interfaces
  • Dealerweb Showroom8.3/10 · Pricing on request

    A broad showroom CRM for UK retailers managing leads, finance, profitability and compliance.

    Visit DealerwebFull verdict →
  • PBS Systems v10 APEX8.0/10 · Pricing on request

    A mature, integrated dealership system for teams that need CRM and sales workflows together.

    Visit PBS SystemsFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update