Head-to-head · Automotive CRM Software
Dealerweb Showroom vs PBS Systems v10 APEX
Dealerweb Showroom leads on 0 checks, PBS Systems v10 APEX on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreDealerweb Showroom · 8.3/10
- Most featuresDealerweb Showroom · 5 of 6
Dealerweb Showroom scores higher on our rubric for automotive crm software: 8.3 against 8.0 out of 10; our editors rank them #3 and #4.
Dealerweb Showroom is the better fit for UK retailers focused on showroom and finance sales. PBS Systems v10 APEX is the better fit for established PBS dealerships needing integrated workflows.
- Dealerweb Showroom fits best
UK retailers focused on showroom and finance sales
- PBS Systems v10 APEX fits best
Established PBS dealerships needing integrated workflows
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Side by side
| Feature | Dealerweb Showroom 8.3/10 Visit ↗ | PBS Systems v10 APEX 8.0/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.3 | 8.0 |
| Ranking | #3 in Automotive CRM Software | #4 in Automotive CRM Software |
| Best for | UK retailers focused on showroom and finance sales | Established PBS dealerships needing integrated workflows |
| Pricing model | Paid | Paid |
| Starting price | Pricing on request | Pricing on request |
| Free plan | Not checked yet | Not checked yet |
| Free trial | — | — |
| Support | Email, Phone, Tickets | Email, Phone |
| Compliance | ISO 27001, GDPR | SOC 2, 2FA |
| Built for | Small business, Mid-market, Enterprise | Mid-market, Enterprise |
| Features Dealerweb Showroom 5/6 · PBS Systems v10 APEX 3/6 | ||
| DMS integration | ✓ (best) | Not checked yet |
| Lead routing | Not checked yet | Not checked yet |
| SMS messaging | ✓ | ✓ |
| Workflow automation | ✓ | ✓ |
| Mobile app | ✓ (best) | Not checked yet |
| Lead source capture | ✓ | ✓ |
| Our review | ||
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| Our verdict | Dealerweb Showroom is a cloud-based sales and enquiry management system for automotive retailers. It is designed for dealership teams that need to manage leads, create customer offers and orders, administer vehicle finance, run outbound… Read the review → |
PBS Systems v10 APEX is an all-in-one dealer management system for automotive dealerships that need CRM alongside accounting, sales, service, parts, and digital service operations. Its CRM supports customizable communications,… Read the review → |
Strengths and trade-offs
Dealerweb Showroom — where it wins
- Combines enquiries, offers, orders and vehicle finance administration
- Connects with DMS, websites, finance providers and compliance services
- Adds call tools, SMS, equity calculations and FCA workflow options
Where it doesn't
- Pricing is handled through a sales conversation rather than published plans
- The iPad app is an optional module, not part of the core system
- Its automotive focus may exceed the needs of smaller, simpler sales teams
PBS Systems v10 APEX — where it wins
- Multichannel lead management with predictive service-based marketing
- Automated quoting, financing, deal setup, and electronic deal jackets
- Mobile CRM access, test-drive reminders, and electronic signatures
Where it doesn't
- Pricing requires a sales conversation and demo-led evaluation
- Broader dealership management scope may exceed standalone CRM needs
- Partner connectivity depends on available APIs and two-way interfaces
- Dealerweb Showroom8.3/10 · Pricing on request
A broad showroom CRM for UK retailers managing leads, finance, profitability and compliance.
Visit DealerwebFull verdict → - PBS Systems v10 APEX8.0/10 · Pricing on request
A mature, integrated dealership system for teams that need CRM and sales workflows together.
Visit PBS SystemsFull verdict →
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- Dealerweb Showroom vs Activix CRM
- Dealerweb Showroom vs Tekion ARC CRM
- Dealerweb Showroom vs VinSolutions
All automotive CRM software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update







