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Head-to-head · Automotive CRM Software

AutoRaptor vs Dealerweb Showroom

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score AutoRaptor #2 in Automotive CRM Software 8.7/10 Pricing on request ✓ 6 of 6 features Visit AutoRaptor
Dealerweb Showroom #3 in Automotive CRM Software 8.3/10 Pricing on request ✓ 5 of 6 features Visit Dealerweb

AutoRaptor leads on 0 checks, Dealerweb Showroom on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAutoRaptor · 8.7/10
  • Most featuresAutoRaptor · 6 of 6

AutoRaptor scores higher on our rubric for automotive crm software: 8.7 against 8.3 out of 10; our editors rank them #2 and #3.

AutoRaptor is the better fit for dealers needing sales and F&I workflows. Dealerweb Showroom is the better fit for UK retailers focused on showroom and finance sales.

  • AutoRaptor fits best

    Dealers needing sales and F&I workflows

  • Dealerweb Showroom fits best

    UK retailers focused on showroom and finance sales

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature AutoRaptor 8.7/10 Visit ↗ Dealerweb Showroom 8.3/10 Visit ↗
At a glance
Editor score 8.7 8.3
Ranking #2 in Automotive CRM Software #3 in Automotive CRM Software
Best for Dealers needing sales and F&I workflows UK retailers focused on showroom and finance sales
Pricing model Paid Paid
Starting price — Pricing on request
Free plan Not checked yet Not checked yet
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS
Support Email, Phone, Live chat, Docs Email, Phone, Tickets
Integrations 80+ integrations 12 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features AutoRaptor 6/6 · Dealerweb Showroom 5/6
DMS integration ✓ ✓
Lead routing ✓ (best) Not checked yet
SMS messaging ✓ ✓
Workflow automation ✓ ✓
Mobile app ✓ ✓
Lead source capture ✓ ✓
Our review
Pros
  • Routes leads automatically and captures them from multiple sources.
  • Combines text, email, and calling with automated follow-up workflows.
  • Connects DMS, inventory, credit, vehicle-history, and F&I processes.
  • Combines enquiries, offers, orders and vehicle finance administration
  • Connects with DMS, websites, finance providers and compliance services
  • Adds call tools, SMS, equity calculations and FCA workflow options
Cons
  • Pricing requires a sales conversation rather than published plan amounts.
  • Plans use defined user bands from 3-5 users through unlimited users.
  • Its broad dealership workflow coverage may exceed narrower CRM needs.
  • Pricing is handled through a sales conversation rather than published plans
  • The iPad app is an optional module, not part of the core system
  • Its automotive focus may exceed the needs of smaller, simpler sales teams
Our verdict

AutoRaptor is a web-based automotive CRM for independent, high-volume, BHPH, franchise, and other dealership teams. It brings lead capture, automatic assignment, customer communications, follow-up tasks, campaigns, sales reporting,…

Read the review →

Dealerweb Showroom is a cloud-based sales and enquiry management system for automotive retailers. It is designed for dealership teams that need to manage leads, create customer offers and orders, administer vehicle finance, run outbound…

Read the review →
  1. AutoRaptorAutomotive CRM Software 8.7Pricing on request
  2. Dealerweb ShowroomAutomotive CRM Software 8.3Pricing on request

Strengths and trade-offs

  • AutoRaptor — where it wins

    • Routes leads automatically and captures them from multiple sources.
    • Combines text, email, and calling with automated follow-up workflows.
    • Connects DMS, inventory, credit, vehicle-history, and F&I processes.

    Where it doesn't

    • Pricing requires a sales conversation rather than published plan amounts.
    • Plans use defined user bands from 3-5 users through unlimited users.
    • Its broad dealership workflow coverage may exceed narrower CRM needs.

  • Dealerweb Showroom — where it wins

    • Combines enquiries, offers, orders and vehicle finance administration
    • Connects with DMS, websites, finance providers and compliance services
    • Adds call tools, SMS, equity calculations and FCA workflow options

    Where it doesn't

    • Pricing is handled through a sales conversation rather than published plans
    • The iPad app is an optional module, not part of the core system
    • Its automotive focus may exceed the needs of smaller, simpler sales teams
  • AutoRaptor8.7/10 · Pricing on request

    A dealership CRM combining lead management, communications, desking, credit, and F&I workflows.

    Visit AutoRaptorFull verdict →
  • Dealerweb Showroom8.3/10 · Pricing on request

    A broad showroom CRM for UK retailers managing leads, finance, profitability and compliance.

    Visit DealerwebFull verdict →

More comparisons

All automotive CRM software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update