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Head-to-head · Automotive CRM Software

AutoRaptor vs PBS Systems v10 APEX

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score AutoRaptor #2 in Automotive CRM Software 8.7/10 Pricing on request ✓ 6 of 6 features Visit AutoRaptor
PBS Systems v10 APEX #4 in Automotive CRM Software 8.0/10 Pricing on request ✓ 3 of 6 features Visit PBS Systems

AutoRaptor leads on 0 checks, PBS Systems v10 APEX on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAutoRaptor · 8.7/10
  • Most featuresAutoRaptor · 6 of 6

AutoRaptor scores higher on our rubric for automotive crm software: 8.7 against 8.0 out of 10; our editors rank them #2 and #4.

AutoRaptor is the better fit for dealers needing sales and F&I workflows. PBS Systems v10 APEX is the better fit for established PBS dealerships needing integrated workflows.

  • AutoRaptor fits best

    Dealers needing sales and F&I workflows

  • PBS Systems v10 APEX fits best

    Established PBS dealerships needing integrated workflows

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Side by side

Feature AutoRaptor 8.7/10 Visit ↗ PBS Systems v10 APEX 8.0/10 Visit ↗
At a glance
Editor score 8.7 8.0
Ranking #2 in Automotive CRM Software #4 in Automotive CRM Software
Best for Dealers needing sales and F&I workflows Established PBS dealerships needing integrated workflows
Pricing model Paid Paid
Starting price — Pricing on request
Free plan Not checked yet Not checked yet
Free trial — —
Support Email, Phone, Live chat, Docs Email, Phone
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features AutoRaptor 6/6 · PBS Systems v10 APEX 3/6
DMS integration ✓ (best) Not checked yet
Lead routing ✓ (best) Not checked yet
SMS messaging ✓ ✓
Workflow automation ✓ ✓
Mobile app ✓ (best) Not checked yet
Lead source capture ✓ ✓
Our review
Pros
  • Routes leads automatically and captures them from multiple sources.
  • Combines text, email, and calling with automated follow-up workflows.
  • Connects DMS, inventory, credit, vehicle-history, and F&I processes.
  • Multichannel lead management with predictive service-based marketing
  • Automated quoting, financing, deal setup, and electronic deal jackets
  • Mobile CRM access, test-drive reminders, and electronic signatures
Cons
  • Pricing requires a sales conversation rather than published plan amounts.
  • Plans use defined user bands from 3-5 users through unlimited users.
  • Its broad dealership workflow coverage may exceed narrower CRM needs.
  • Pricing requires a sales conversation and demo-led evaluation
  • Broader dealership management scope may exceed standalone CRM needs
  • Partner connectivity depends on available APIs and two-way interfaces
Our verdict

AutoRaptor is a web-based automotive CRM for independent, high-volume, BHPH, franchise, and other dealership teams. It brings lead capture, automatic assignment, customer communications, follow-up tasks, campaigns, sales reporting,…

Read the review →

PBS Systems v10 APEX is an all-in-one dealer management system for automotive dealerships that need CRM alongside accounting, sales, service, parts, and digital service operations. Its CRM supports customizable communications,…

Read the review →
  1. AutoRaptorAutomotive CRM Software 8.7Pricing on request
  2. PBS Systems v10 APEXAutomotive CRM Software 8.0Pricing on request

Strengths and trade-offs

  • AutoRaptor — where it wins

    • Routes leads automatically and captures them from multiple sources.
    • Combines text, email, and calling with automated follow-up workflows.
    • Connects DMS, inventory, credit, vehicle-history, and F&I processes.

    Where it doesn't

    • Pricing requires a sales conversation rather than published plan amounts.
    • Plans use defined user bands from 3-5 users through unlimited users.
    • Its broad dealership workflow coverage may exceed narrower CRM needs.

  • PBS Systems v10 APEX — where it wins

    • Multichannel lead management with predictive service-based marketing
    • Automated quoting, financing, deal setup, and electronic deal jackets
    • Mobile CRM access, test-drive reminders, and electronic signatures

    Where it doesn't

    • Pricing requires a sales conversation and demo-led evaluation
    • Broader dealership management scope may exceed standalone CRM needs
    • Partner connectivity depends on available APIs and two-way interfaces
  • AutoRaptor8.7/10 · Pricing on request

    A dealership CRM combining lead management, communications, desking, credit, and F&I workflows.

    Visit AutoRaptorFull verdict →
  • PBS Systems v10 APEX8.0/10 · Pricing on request

    A mature, integrated dealership system for teams that need CRM and sales workflows together.

    Visit PBS SystemsFull verdict →

More comparisons

All automotive CRM software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update