PBS Systems v10 APEX
PBS Systems v10 APEX: A mature, integrated dealership system for teams that need CRM and sales workflows together. Ranked #4 of 33 in Automotive CRM Software by our editors (8.0/10); pricing: Pricing on request; best for established PBS dealerships needing integrated workflows.
At a glance
- Editor score8.0 / 10
- PricingPricing on request
- Best forEstablished PBS dealerships needing integrated workflows
- Founded1988 · Calgary, Alberta, Canada
- Facts checked20 Sep 2026
Where it wins
- Multichannel lead management with predictive service-based marketing
- Automated quoting, financing, deal setup, and electronic deal jackets
- Mobile CRM access, test-drive reminders, and electronic signatures
Where it doesn't
- Pricing requires a sales conversation and demo-led evaluation
- Broader dealership management scope may exceed standalone CRM needs
- Partner connectivity depends on available APIs and two-way interfaces
Our verdict on PBS Systems v10 APEX
PBS Systems v10 APEX is an all-in-one dealer management system for automotive dealerships that need CRM alongside accounting, sales, service, parts, and digital service operations. Its CRM supports customizable communications, department-specific templates, campaign management, predictive marketing based on vehicles due for service, internal lead generation, and lead management across multiple sources and channels. Sales teams also get test-drive scheduling, mobile access, quoting, financing workflows, and electronic deal documentation.
The strongest case for APEX is workflow depth across the dealership sales process. Test-drive scheduling can send email or SMS reminders, while automated quoting, deal setup, and financing connect core sales activities. Mobile electronic signatures and electronic deal jackets support digital retailing and reduce dependence on paper-based processes. Sales activity tracking from any device extends CRM access beyond a fixed workstation, which suits dealerships coordinating activity across departments.
APEX follows a contact-sales pricing model, with PBS Systems presenting the product through a demo-led process rather than a self-serve purchase path. API access and two-way data interfaces support partner connectivity, but the platform is positioned as an integrated dealership management system rather than a standalone CRM. Established PBS dealerships that want CRM, sales, and operational modules in one environment should consider it. Businesses seeking a narrowly focused CRM or transparent self-service pricing should look elsewhere.
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PBS Systems v10 APEX pricing
PBS Systems v10 APEX fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| DMS integration | Not verified |
| Lead routing | Not verified |
| SMS messaging | Yes |
| Workflow automation | Yes |
| Mobile app | Not verified |
| Lead source capture | Yes |
| Compliance & security | SOC 2, 2FA |
| Support | Email, Phone |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Pricing | Pricing on request |
| Website | pbssystems.com |
| Facts checked | 20 Sep 2026 |
Alternatives to PBS Systems v10 APEX
- Salesforce Automotive CloudA broad automotive CRM with powerful tools, high annual per-user pricing, and enterprise scope.9.0
- AutoRaptorA dealership CRM combining lead management, communications, desking, credit, and F&I workflows.8.7
- Dealerweb ShowroomA broad showroom CRM for UK retailers managing leads, finance, profitability and compliance.8.3
See all PBS Systems v10 APEX alternatives →
PBS Systems v10 APEX vs the competition
- PBS Systems v10 APEX vs Salesforce Automotive Cloud
- PBS Systems v10 APEX vs AutoRaptor
- PBS Systems v10 APEX vs Dealerweb Showroom
- PBS Systems v10 APEX vs DriveCentric
- PBS Systems v10 APEX vs Activix CRM
- PBS Systems v10 APEX vs Tekion ARC CRM
Compare PBS Systems v10 APEX with any tool side by side →
Also Ranked In
PBS Systems v10 APEX is ranked in 6 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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