PBS Systems v10 APEX vs Activix CRM

PBS Systems v10 APEX8.0Visit Activix CRM7.7Visit

Higher score PBS Systems v10 APEX #4 in Automotive CRM Software 8.0/10 Pricing on request ✓ 3 of 6 features Visit PBS Systems

vs

Activix CRM #6 in Automotive CRM Software 7.7/10 Pricing on request ✓ 5 of 6 features Visit Activix

• PBS Systems v10 APEX fits best

  Established PBS dealerships needing integrated workflows

• Activix CRM fits best

  Multi-dealership groups needing automotive depth

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Side by side

Feature	PBS Systems v10 APEX 8.0/10 Visit ↗	Activix CRM 7.7/10 Visit ↗
At a glance
Editor score	8.0	7.7
Ranking	#4 in Automotive CRM Software	#6 in Automotive CRM Software
Best for	Established PBS dealerships needing integrated workflows	Multi-dealership groups needing automotive depth
Pricing model	Paid	Paid
Starting price	Pricing on request	Pricing on request
Free plan	Not checked yet	Not checked yet
Free trial	—	—
Support	Email, Phone	Email, Phone, Docs · 24/7
Built for	Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features PBS Systems v10 APEX 3/6 · Activix CRM 5/6
DMS integration	Not checked yet	✓ (best)
Lead routing	Not checked yet	Not checked yet
SMS messaging	✓	✓
Workflow automation	✓	✓
Mobile app	Not checked yet	✓ (best)
Lead source capture	✓	✓
Our review
Pros	Multichannel lead management with predictive service-based marketing Automated quoting, financing, deal setup, and electronic deal jackets Mobile CRM access, test-drive reminders, and electronic signatures	Connects DMS, OEM, desking, trade-in, and partner systems Combines lead capture, automated follow-ups, and multichannel communication Supports showroom operations, group reporting, mobile access, and AI
Cons	Pricing requires a sales conversation and demo-led evaluation Broader dealership management scope may exceed standalone CRM needs Partner connectivity depends on available APIs and two-way interfaces	Pricing requires contacting sales Its automotive workflow depth may exceed simpler CRM needs Adoption spans CRM, showroom, sales, and operational processes
Our verdict	PBS Systems v10 APEX is an all-in-one dealer management system for automotive dealerships that need CRM alongside accounting, sales, service, parts, and digital service operations. Its CRM supports customizable communications,… Read the review →	Activix CRM is dealership software for managing leads, customer relationships, communications, sales processes, and daily operations. It is designed for new and used vehicle dealerships, with web, iOS, Android, and API access.… Read the review →

Strengths and trade-offs

• PBS Systems v10 APEX — where it wins

  • Multichannel lead management with predictive service-based marketing
  • Automated quoting, financing, deal setup, and electronic deal jackets
  • Mobile CRM access, test-drive reminders, and electronic signatures

  Where it doesn't

  • Pricing requires a sales conversation and demo-led evaluation
  • Broader dealership management scope may exceed standalone CRM needs
  • Partner connectivity depends on available APIs and two-way interfaces

• Activix CRM — where it wins

  • Connects DMS, OEM, desking, trade-in, and partner systems
  • Combines lead capture, automated follow-ups, and multichannel communication
  • Supports showroom operations, group reporting, mobile access, and AI

  Where it doesn't

  • Pricing requires contacting sales
  • Its automotive workflow depth may exceed simpler CRM needs
  • Adoption spans CRM, showroom, sales, and operational processes

• PBS Systems v10 APEX8.0/10 · Pricing on request

  A mature, integrated dealership system for teams that need CRM and sales workflows together.

  Visit PBS SystemsFull verdict →
• Activix CRM7.7/10 · Pricing on request

  A dealership-focused CRM with deep automotive workflows and multi-store visibility.

  Visit ActivixFull verdict →