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Head-to-head · Automotive CRM Software

Salesforce Automotive Cloud vs Activix CRM

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Salesforce Automotive Cloud #1 in Automotive CRM Software 9.0/10 30-day trial Free trial✓ 5 of 6 features Visit Salesforce
Activix CRM #6 in Automotive CRM Software 7.7/10 Pricing on request ✓ 5 of 6 features Visit Activix

Salesforce Automotive Cloud leads on 0 checks, Activix CRM on 0, and 7 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSalesforce Automotive Cloud · 9.0/10
  • Free trialonly Salesforce Automotive Cloud

Salesforce Automotive Cloud scores higher on our rubric for automotive crm software: 9.0 against 7.7 out of 10; our editors rank them #1 and #6.

Salesforce Automotive Cloud is the better fit for enterprise automotive groups with larger budgets. Activix CRM is the better fit for multi-dealership groups needing automotive depth.

  • Salesforce Automotive Cloud fits best

    Enterprise automotive groups with larger budgets

  • Activix CRM fits best

    Multi-dealership groups needing automotive depth

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Side by side

Feature Salesforce Automotive Cloud 9.0/10 Visit ↗ Activix CRM 7.7/10 Visit ↗
At a glance
Editor score 9.0 7.7
Ranking #1 in Automotive CRM Software #6 in Automotive CRM Software
Best for Enterprise automotive groups with larger budgets Multi-dealership groups needing automotive depth
Pricing model Paid Paid
Starting price $350/user/mo Pricing on request
Free plan — Not checked yet
Free trial 30 days —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web Web, iOS, Android
Support Docs Email, Phone, Docs · 24/7
Integrations 4 integrations 75+ integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Salesforce Automotive Cloud 5/6 · Activix CRM 5/6
DMS integration ✓ ✓
Lead routing ✓ (best) Not checked yet
SMS messaging Not checked yet ✓ (best)
Workflow automation ✓ ✓
Mobile app ✓ ✓
Lead source capture ✓ ✓
Our review
Pros
  • Automotive lead routing, qualification, and dealer distribution
  • Vehicle history, inventory, transfers, appointments, warranty, and claims
  • Workflow automation, analytics, AI, and automotive platform integrations
  • Connects DMS, OEM, desking, trade-in, and partner systems
  • Combines lead capture, automated follow-ups, and multichannel communication
  • Supports showroom operations, group reporting, mobile access, and AI
Cons
  • Starts at $350 per user per month, billed annually
  • No free plan; editions require annual contracts
  • Broad functionality may exceed the needs of smaller automotive teams
  • Pricing requires contacting sales
  • Its automotive workflow depth may exceed simpler CRM needs
  • Adoption spans CRM, showroom, sales, and operational processes
Our verdict

Salesforce Automotive Cloud is a cloud CRM for automotive OEMs, retailers, dealers, captive finance organizations, and ecosystem partners. It brings customer, vehicle, asset, and stakeholder data together across sales, finance, and service…

Read the review →

Activix CRM is dealership software for managing leads, customer relationships, communications, sales processes, and daily operations. It is designed for new and used vehicle dealerships, with web, iOS, Android, and API access.…

Read the review →
  1. Salesforce Automotive CloudAutomotive CRM Software 9.030-day trial
  2. Activix CRMAutomotive CRM Software 7.7Pricing on request

Strengths and trade-offs

  • Salesforce Automotive Cloud — where it wins

    • Automotive lead routing, qualification, and dealer distribution
    • Vehicle history, inventory, transfers, appointments, warranty, and claims
    • Workflow automation, analytics, AI, and automotive platform integrations

    Where it doesn't

    • Starts at $350 per user per month, billed annually
    • No free plan; editions require annual contracts
    • Broad functionality may exceed the needs of smaller automotive teams
  • Activix CRM — where it wins

    • Connects DMS, OEM, desking, trade-in, and partner systems
    • Combines lead capture, automated follow-ups, and multichannel communication
    • Supports showroom operations, group reporting, mobile access, and AI

    Where it doesn't

    • Pricing requires contacting sales
    • Its automotive workflow depth may exceed simpler CRM needs
    • Adoption spans CRM, showroom, sales, and operational processes
  • Salesforce Automotive Cloud9.0/10 · 30-day trial

    A broad automotive CRM with powerful tools, high annual per-user pricing, and enterprise scope.

    Visit SalesforceFull verdict →
  • Activix CRM7.7/10 · Pricing on request

    A dealership-focused CRM with deep automotive workflows and multi-store visibility.

    Visit ActivixFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update