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Head-to-head · Automotive CRM Software

Dealerweb Showroom vs Activix CRM

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Dealerweb Showroom #3 in Automotive CRM Software 8.3/10 Pricing on request ✓ 5 of 6 features Visit Dealerweb
Activix CRM #6 in Automotive CRM Software 7.7/10 Pricing on request ✓ 5 of 6 features Visit Activix

Dealerweb Showroom leads on 0 checks, Activix CRM on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreDealerweb Showroom · 8.3/10

Dealerweb Showroom scores higher on our rubric for automotive crm software: 8.3 against 7.7 out of 10; our editors rank them #3 and #6.

Dealerweb Showroom is the better fit for UK retailers focused on showroom and finance sales. Activix CRM is the better fit for multi-dealership groups needing automotive depth.

  • Dealerweb Showroom fits best

    UK retailers focused on showroom and finance sales

  • Activix CRM fits best

    Multi-dealership groups needing automotive depth

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Side by side

Feature Dealerweb Showroom 8.3/10 Visit ↗ Activix CRM 7.7/10 Visit ↗
At a glance
Editor score 8.3 7.7
Ranking #3 in Automotive CRM Software #6 in Automotive CRM Software
Best for UK retailers focused on showroom and finance sales Multi-dealership groups needing automotive depth
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan Not checked yet Not checked yet
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS Web, iOS, Android
Support Email, Phone, Tickets Email, Phone, Docs · 24/7
Integrations 12 integrations 75+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Dealerweb Showroom 5/6 · Activix CRM 5/6
DMS integration ✓ ✓
Lead routing Not checked yet Not checked yet
SMS messaging ✓ ✓
Workflow automation ✓ ✓
Mobile app ✓ ✓
Lead source capture ✓ ✓
Our review
Pros
  • Combines enquiries, offers, orders and vehicle finance administration
  • Connects with DMS, websites, finance providers and compliance services
  • Adds call tools, SMS, equity calculations and FCA workflow options
  • Connects DMS, OEM, desking, trade-in, and partner systems
  • Combines lead capture, automated follow-ups, and multichannel communication
  • Supports showroom operations, group reporting, mobile access, and AI
Cons
  • Pricing is handled through a sales conversation rather than published plans
  • The iPad app is an optional module, not part of the core system
  • Its automotive focus may exceed the needs of smaller, simpler sales teams
  • Pricing requires contacting sales
  • Its automotive workflow depth may exceed simpler CRM needs
  • Adoption spans CRM, showroom, sales, and operational processes
Our verdict

Dealerweb Showroom is a cloud-based sales and enquiry management system for automotive retailers. It is designed for dealership teams that need to manage leads, create customer offers and orders, administer vehicle finance, run outbound…

Read the review →

Activix CRM is dealership software for managing leads, customer relationships, communications, sales processes, and daily operations. It is designed for new and used vehicle dealerships, with web, iOS, Android, and API access.…

Read the review →
  1. Dealerweb ShowroomAutomotive CRM Software 8.3Pricing on request
  2. Activix CRMAutomotive CRM Software 7.7Pricing on request

Strengths and trade-offs

  • Dealerweb Showroom — where it wins

    • Combines enquiries, offers, orders and vehicle finance administration
    • Connects with DMS, websites, finance providers and compliance services
    • Adds call tools, SMS, equity calculations and FCA workflow options

    Where it doesn't

    • Pricing is handled through a sales conversation rather than published plans
    • The iPad app is an optional module, not part of the core system
    • Its automotive focus may exceed the needs of smaller, simpler sales teams

  • Activix CRM — where it wins

    • Connects DMS, OEM, desking, trade-in, and partner systems
    • Combines lead capture, automated follow-ups, and multichannel communication
    • Supports showroom operations, group reporting, mobile access, and AI

    Where it doesn't

    • Pricing requires contacting sales
    • Its automotive workflow depth may exceed simpler CRM needs
    • Adoption spans CRM, showroom, sales, and operational processes
  • Dealerweb Showroom8.3/10 · Pricing on request

    A broad showroom CRM for UK retailers managing leads, finance, profitability and compliance.

    Visit DealerwebFull verdict →
  • Activix CRM7.7/10 · Pricing on request

    A dealership-focused CRM with deep automotive workflows and multi-store visibility.

    Visit ActivixFull verdict →

More comparisons

All automotive CRM software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update