Salesforce Automotive Cloud vs Tekion ARC CRM

Salesforce Automotive Cloud9.0Visit Tekion ARC CRM7.6Visit

Higher score Salesforce Automotive Cloud #1 in Automotive CRM Software 9.0/10 30-day trial Free trial✓ 5 of 6 features Visit Salesforce

vs

Tekion ARC CRM #7 in Automotive CRM Software 7.6/10 Pricing on request ✓ 5 of 6 features Visit Tekion

• Salesforce Automotive Cloud fits best

  Enterprise automotive groups with larger budgets

• Tekion ARC CRM fits best

  Enterprise groups wanting AI-led CRM workflows

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Side by side

Feature	Salesforce Automotive Cloud 9.0/10 Visit ↗	Tekion ARC CRM 7.6/10 Visit ↗
At a glance
Editor score	9.0	7.6
Ranking	#1 in Automotive CRM Software	#7 in Automotive CRM Software
Best for	Enterprise automotive groups with larger budgets	Enterprise groups wanting AI-led CRM workflows
Pricing model	Paid	Paid
Starting price	$350/user/mo	Pricing on request
Free plan	—	Not checked yet
Free trial	30 days	—
Deployment	Cloud, Mobile	Cloud, Mobile
Platforms	Web	Web, macOS, iOS, Android
Built for	Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Salesforce Automotive Cloud 5/6 · Tekion ARC CRM 5/6
DMS integration	✓	✓
Lead routing	✓	✓
SMS messaging	Not checked yet	✓ (best)
Workflow automation	✓	✓
Mobile app	✓	✓
Lead source capture	✓ (best)	Not checked yet
Our review
Pros	Automotive lead routing, qualification, and dealer distribution Vehicle history, inventory, transfers, appointments, warranty, and claims Workflow automation, analytics, AI, and automotive platform integrations	Unifies customer profiles across sales, service, marketing, and accounting Uses AI for lead scoring, routing, snapshots, and next-step recommendations Combines campaigns, messaging, workflows, dashboards, permissions, and mobile access
Cons	Starts at $350 per user per month, billed annually No free plan; editions require annual contracts Broad functionality may exceed the needs of smaller automotive teams	Pricing requires a sales conversation and customer order forms Built into Tekion’s Automotive Retail Cloud rather than positioned as a standalone CRM Its broad cross-department scope may exceed the needs of smaller dealerships
Our verdict	Salesforce Automotive Cloud is a cloud CRM for automotive OEMs, retailers, dealers, captive finance organizations, and ecosystem partners. It brings customer, vehicle, asset, and stakeholder data together across sales, finance, and service… Read the review →	Tekion ARC CRM is a cloud-based customer relationship management system built into Tekion’s Automotive Retail Cloud. It is designed for automotive dealerships, from single-rooftop operations to multi-store dealer groups. The platform… Read the review →

Strengths and trade-offs

• Salesforce Automotive Cloud — where it wins

  • Automotive lead routing, qualification, and dealer distribution
  • Vehicle history, inventory, transfers, appointments, warranty, and claims
  • Workflow automation, analytics, AI, and automotive platform integrations

  Where it doesn't

  • Starts at $350 per user per month, billed annually
  • No free plan; editions require annual contracts
  • Broad functionality may exceed the needs of smaller automotive teams

• Tekion ARC CRM — where it wins

  • Unifies customer profiles across sales, service, marketing, and accounting
  • Uses AI for lead scoring, routing, snapshots, and next-step recommendations
  • Combines campaigns, messaging, workflows, dashboards, permissions, and mobile access

  Where it doesn't

  • Pricing requires a sales conversation and customer order forms
  • Built into Tekion’s Automotive Retail Cloud rather than positioned as a standalone CRM
  • Its broad cross-department scope may exceed the needs of smaller dealerships

• Salesforce Automotive Cloud9.0/10 · 30-day trial

  A broad automotive CRM with powerful tools, high annual per-user pricing, and enterprise scope.

  Visit SalesforceFull verdict →
• Tekion ARC CRM7.6/10 · Pricing on request

  A unified automotive CRM for dealer groups that want AI-assisted lead and workflow management.

  Visit TekionFull verdict →