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Head-to-head · Automotive CRM Software

AutoRaptor vs VinSolutions

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score AutoRaptor #2 in Automotive CRM Software 8.7/10 Pricing on request ✓ 6 of 6 features Visit AutoRaptor
VinSolutions #8 in Automotive CRM Software 7.5/10 Pricing on request ✓ 6 of 6 features Visit VinSolutions

AutoRaptor leads on 0 checks, VinSolutions on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAutoRaptor · 8.7/10

AutoRaptor scores higher on our rubric for automotive crm software: 8.7 against 7.5 out of 10; our editors rank them #2 and #8.

AutoRaptor is the better fit for dealers needing sales and F&I workflows. VinSolutions is the better fit for established dealerships wanting a complete CRM.

  • AutoRaptor fits best

    Dealers needing sales and F&I workflows

  • VinSolutions fits best

    Established dealerships wanting a complete CRM

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature AutoRaptor 8.7/10 Visit ↗ VinSolutions 7.5/10 Visit ↗
At a glance
Editor score 8.7 7.5
Ranking #2 in Automotive CRM Software #8 in Automotive CRM Software
Best for Dealers needing sales and F&I workflows Established dealerships wanting a complete CRM
Pricing model Paid Paid
Starting price — Pricing on request
Free plan Not checked yet Not checked yet
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Phone, Live chat, Docs Phone, Docs
Integrations 80+ integrations 9 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features AutoRaptor 6/6 · VinSolutions 6/6
DMS integration ✓ ✓
Lead routing ✓ ✓
SMS messaging ✓ ✓
Workflow automation ✓ ✓
Mobile app ✓ ✓
Lead source capture ✓ ✓
Our review
Pros
  • Routes leads automatically and captures them from multiple sources.
  • Combines text, email, and calling with automated follow-up workflows.
  • Connects DMS, inventory, credit, vehicle-history, and F&I processes.
  • Unifies customer records, website activity, leads, tasks, and inventory workflows
  • Connects with major DMS and automotive platforms, including Dealertrack and CDK
  • Combines routing, messaging, automation, desking, mobile access, and reporting
Cons
  • Pricing requires a sales conversation rather than published plan amounts.
  • Plans use defined user bands from 3-5 users through unlimited users.
  • Its broad dealership workflow coverage may exceed narrower CRM needs.
  • Pricing follows a contact-sales model rather than a self-serve plan structure
  • Its broad workflow coverage may exceed the needs of narrow CRM buyers
  • Dealer groups may need configuration for custom routing and dashboards
Our verdict

AutoRaptor is a web-based automotive CRM for independent, high-volume, BHPH, franchise, and other dealership teams. It brings lead capture, automatic assignment, customer communications, follow-up tasks, campaigns, sales reporting,…

Read the review →

VinSolutions is a cloud-based automotive CRM from Cox Automotive for individual dealerships and dealer groups. It brings customer records, lead management, dealership workflows, desking, messaging, marketing automation, reporting, and…

Read the review →
  1. AutoRaptorAutomotive CRM Software 8.7Pricing on request
  2. VinSolutionsAutomotive CRM Software 7.5Pricing on request

Strengths and trade-offs

  • AutoRaptor — where it wins

    • Routes leads automatically and captures them from multiple sources.
    • Combines text, email, and calling with automated follow-up workflows.
    • Connects DMS, inventory, credit, vehicle-history, and F&I processes.

    Where it doesn't

    • Pricing requires a sales conversation rather than published plan amounts.
    • Plans use defined user bands from 3-5 users through unlimited users.
    • Its broad dealership workflow coverage may exceed narrower CRM needs.
  • VinSolutions — where it wins

    • Unifies customer records, website activity, leads, tasks, and inventory workflows
    • Connects with major DMS and automotive platforms, including Dealertrack and CDK
    • Combines routing, messaging, automation, desking, mobile access, and reporting

    Where it doesn't

    • Pricing follows a contact-sales model rather than a self-serve plan structure
    • Its broad workflow coverage may exceed the needs of narrow CRM buyers
    • Dealer groups may need configuration for custom routing and dashboards
  • AutoRaptor8.7/10 · Pricing on request

    A dealership CRM combining lead management, communications, desking, credit, and F&I workflows.

    Visit AutoRaptorFull verdict →
  • VinSolutions7.5/10 · Pricing on request

    A mature automotive CRM that connects dealership sales, messaging, desking, and reporting.

    Visit VinSolutionsFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update