VinSolutions
VinSolutions: A mature automotive CRM that connects dealership sales, messaging, desking, and reporting. Ranked #8 of 33 in Automotive CRM Software by our editors (7.5/10); pricing: Pricing on request; best for established dealerships wanting a complete CRM.
At a glance
- Editor score7.5 / 10
- PricingPricing on request
- Best forEstablished dealerships wanting a complete CRM
- DMS integrationYes
- Founded2006 · Mission, Kansas, United States
- Facts checked20 Sep 2026
Where it wins
- Unifies customer records, website activity, leads, tasks, and inventory workflows
- Connects with major DMS and automotive platforms, including Dealertrack and CDK
- Combines routing, messaging, automation, desking, mobile access, and reporting
Where it doesn't
- Pricing follows a contact-sales model rather than a self-serve plan structure
- Its broad workflow coverage may exceed the needs of narrow CRM buyers
- Dealer groups may need configuration for custom routing and dashboards
Our verdict on VinSolutions
VinSolutions is a cloud-based automotive CRM from Cox Automotive for individual dealerships and dealer groups. It brings customer records, lead management, dealership workflows, desking, messaging, marketing automation, reporting, and mobile access into one system. The platform is designed for dealerships that need to coordinate sales and Internet departments, capture website activity, manage follow-up, and connect customer information with operational tools. Web access is complemented by iOS and Android applications.
Its strongest fit is ecosystem connectivity. VinSolutions integrates with Dealertrack, Reynolds and Reynolds, CDK, and Auto/Mate for DMS connectivity, alongside automotive platforms including Autotrader, Dealer.com, vAuto, Xtime, and Kelley Blue Book. Lead alerts can route prospects using custom parameters, while two-way texting, MMS follow-up, automated responses, and the Virtual Contact Assistant support ongoing buyer engagement. Website browsing activity and lead capture add context to the unified customer record.
The workflow depth also extends into dealership operations. Desking brings vehicle, trade-in, proposal, rate, rebate, and incentive information together, while mobile tools support customer, lead, task, call, and inventory management. Driver’s-license and vehicle-of-interest scanning can assist mobile processes, and dealer groups can use reporting and customizable dashboards to monitor activity. Pricing uses a contact-sales model, so VinSolutions is better suited to established dealerships evaluating a broad CRM and DMS-connected workflow than buyers seeking a narrowly focused or self-serve system. Its 2006 founding adds maturity to the product’s positioning, while the wide feature set makes fit and configuration important during selection.
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VinSolutions pricing
VinSolutions fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| DMS integration | Yes |
| Lead routing | Yes |
| SMS messaging | Yes |
| Workflow automation | Yes |
| Mobile app | Yes |
| Lead source capture | Yes |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Support | Phone, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 9 integrations: Autotrader, Dealer.com, Dealertrack, vAuto, Xtime, Kelley Blue Book … See all → |
| Pricing | Pricing on request |
| Website | vinsolutions.com |
| Facts checked | 20 Sep 2026 |
VinSolutions integrations
VinSolutions lists 9 integrations on its own site.
- Autotrader
- Dealer.com
- Dealertrack
- vAuto
- Xtime
- Kelley Blue Book
- CDK
- Reynolds and Reynolds
- Auto/Mate
See all VinSolutions integrations →
Alternatives to VinSolutions
- Salesforce Automotive CloudA broad automotive CRM with powerful tools, high annual per-user pricing, and enterprise scope.9.0
- AutoRaptorA dealership CRM combining lead management, communications, desking, credit, and F&I workflows.8.7
- Dealerweb ShowroomA broad showroom CRM for UK retailers managing leads, finance, profitability and compliance.8.3
See all VinSolutions alternatives →
VinSolutions vs the competition
- VinSolutions vs Salesforce Automotive Cloud
- VinSolutions vs AutoRaptor
- VinSolutions vs Dealerweb Showroom
- VinSolutions vs PBS Systems v10 APEX
- VinSolutions vs DriveCentric
- VinSolutions vs Activix CRM
Compare VinSolutions with any tool side by side →
Also Ranked In
VinSolutions is ranked in 2 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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