ProMax Complete
Automotive CRM with credit, compliance, desking, and data mining
At a glance
- Editor scoreNot yet scored
- PricingPricing on request
- Best forDealers needing CRM, desking, and credit tools
- DMS integrationYes
- Founded1994 · Bettendorf, Iowa and Mission, Kansas, United States
- Facts checked20 Sep 2026
Where it wins
- Combines CRM, retail and lease desking, credit, and compliance tools
- Supports automated follow-up, campaigns, SMS, MMS, and RCS messaging
- Connects with DMS, credit, identity, and automotive technology platforms
Where it doesn't
- Pricing requires contacting sales
- Its broad feature set may exceed the needs of basic CRM buyers
- Some capabilities depend on connected systems and dealership workflows
Our verdict on ProMax Complete
ProMax Complete is an automotive dealership CRM and retail platform for teams that want customer records, desking, credit, compliance, inventory, communications, and activity tracking in one system. It supports retail, lease, cash, and quote desking alongside online credit applications, CRM import, lead sources, call tracking, and mobile access. Browser access is complemented by iOS and Android applications, including mobile workplans, VIN scanning, and inventory access. ProMax was founded in 1994.
Pricing follows a contact-sales model, making a direct conversation part of the buying process. The platform’s ecosystem includes Dealertrack, RouteOne, CUDL, ACC, GFS, Covideo, Equifax, TransUnion, and Experian. Those connections extend the product across dealer management, credit, video, and related dealership operations. Built-in SMS, MMS, and RCS messaging, plus customizable workflows and automated follow-up, give dealerships tools for ongoing customer communication without separating those activities from the CRM.
The strongest case for ProMax Complete is a dealership that needs more than contact management and wants desking, credit applications, identity verification, fraud tools, compliance features, data mining, targeted campaigns, and reporting in the same operating environment. Mobile functions add access to workplans and inventory activity away from a desktop. The tradeoff is breadth: dealerships seeking only a basic CRM may find the wider retail and credit scope unnecessary, while teams that need these connected workflows have a clearer reason to choose ProMax Complete.
ProMax Complete pricing
ProMax Complete fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| DMS integration | Yes |
| Lead routing | Not verified |
| SMS messaging | Yes |
| Workflow automation | Yes |
| Mobile app | Yes |
| Lead source capture | Yes |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Compliance & security | 2FA |
| Support | Email, Phone, Docs |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 9 integrations: Dealertrack, RouteOne, CUDL, ACC, GFS, Covideo … See all → |
| Pricing | Pricing on request |
| Website | promaxunlimited.com |
| Facts checked | 20 Sep 2026 |
ProMax Complete integrations
ProMax Complete lists 9 integrations on its own site.
- Dealertrack
- RouteOne
- CUDL
- ACC
- GFS
- Covideo
- Equifax
- TransUnion
- Experian
See all ProMax Complete integrations →
Alternatives to ProMax Complete
- Salesforce Automotive CloudA broad automotive CRM with powerful tools, high annual per-user pricing, and enterprise scope.8.3
- AutoRaptorA dealership CRM combining lead management, communications, desking, credit, and F&I workflows.7.0
- Dealerweb ShowroomA broad showroom CRM for UK retailers managing leads, finance, profitability and compliance.—
See all ProMax Complete alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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