DealerPeak
Automotive CRM for dealerships and dealer groups.
At a glance
- Editor scoreNot yet scored
- PricingPricing on request
- Best forLong-established dealers needing API flexibility
- DMS integrationYes
- Founded1999 · Tempe, Arizona, United States
- Facts checked20 Sep 2026
Where it wins
- Connects CRM workflows with DMS, F&I, inventory, and lead data
- Supports desking, equity mining, prospecting, and multichannel communication
- Offers custom dashboards, mobile apps, workflows, and an open REST/JSON API
Where it doesn't
- Pricing requires a sales conversation rather than published plan details
- Its broad dealership feature set may exceed simpler retail needs
- Mobile apps are provided for iOS and Android only
Our verdict on DealerPeak
DealerPeak is an automotive CRM for dealerships, dealer groups, and related vehicle retailers. It brings customer, sales, marketing, inventory, lead, communication, and reporting data together across one or multiple locations. Core capabilities include customer and prospect lead management, lead routing, inventory-feed synchronization, deal desking with online negotiations, equity mining, prospecting campaigns, and reporting. The product is aimed at established automotive operations that need a connected system rather than a narrow lead-management tool.
Pricing is handled through contact sales and a demo request rather than published plans. That makes DealerPeak a fit for buyers who want a dealership-specific evaluation of CRM, DMS, F&I, inventory, and communication requirements before choosing an arrangement. Its integration footprint includes DMS products, F&I products, CarWars, InteractiveTel, WhosCalling, and CallRevu. The open REST/JSON API adds flexibility for organizations that need to connect DealerPeak with other systems, while custom permissions, dashboards, and workflows support different roles and processes across locations.
The standout strength is breadth across dealership operations. Teams can combine two-way text, phone, photo, and video communication with online negotiations, equity mining, inventory synchronization, and mobile access through iOS and Android apps. DealerPeak also lists implementation, training, coaching, and 24/7 support through chat, text, and phone, which suits organizations planning a structured rollout. Founded in 1999, the company brings a long operating history to a product built for dealer groups and established retailers. Choose DealerPeak when integration flexibility and cross-functional dealership workflows matter; a smaller operation seeking a simpler, self-serve product may prefer a narrower tool.
DealerPeak pricing
DealerPeak fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| DMS integration | Yes |
| Lead routing | Yes |
| SMS messaging | Yes |
| Workflow automation | Yes |
| Mobile app | Yes |
| Lead source capture | Yes |
| Deployment | Mobile |
| Platforms | iOS, Android |
| Support | Email, Live chat, Phone, Tickets · 24/7 |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 6 integrations: DMS products, F&I products, CarWars, InteractiveTel, WhosCalling, CallRevu See all → |
| Pricing | Pricing on request |
| Website | dealerpeak.com |
| Facts checked | 20 Sep 2026 |
DealerPeak integrations
DealerPeak lists 6 integrations on its own site.
- DMS products
- F&I products
- CarWars
- InteractiveTel
- WhosCalling
- CallRevu
See all DealerPeak integrations →
Alternatives to DealerPeak
- Salesforce Automotive CloudA broad automotive CRM with powerful tools, high annual per-user pricing, and enterprise scope.8.3
- AutoRaptorA dealership CRM combining lead management, communications, desking, credit, and F&I workflows.7.0
- Dealerweb ShowroomA broad showroom CRM for UK retailers managing leads, finance, profitability and compliance.—
See all DealerPeak alternatives →
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Guides on automotive CRM software
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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