DealerPeak review
A mature dealership CRM with broad integrations, mobile apps, and an open API.
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
DealerPeak is an automotive CRM for dealerships, dealer groups, and related vehicle retailers. It brings customer, sales, marketing, inventory, lead, communication, and reporting data together across one or multiple locations. Core capabilities include customer and prospect lead management, lead routing, inventory-feed synchronization, deal desking with online negotiations, equity mining, prospecting campaigns, and reporting. The product is aimed at established automotive operations that need a connected system rather than a narrow lead-management tool.
Pricing is handled through contact sales and a demo request rather than published plans. That makes DealerPeak a fit for buyers who want a dealership-specific evaluation of CRM, DMS, F&I, inventory, and communication requirements before choosing an arrangement. Its integration footprint includes DMS products, F&I products, CarWars, InteractiveTel, WhosCalling, and CallRevu. The open REST/JSON API adds flexibility for organizations that need to connect DealerPeak with other systems, while custom permissions, dashboards, and workflows support different roles and processes across locations.
The standout strength is breadth across dealership operations. Teams can combine two-way text, phone, photo, and video communication with online negotiations, equity mining, inventory synchronization, and mobile access through iOS and Android apps. DealerPeak also lists implementation, training, coaching, and 24/7 support through chat, text, and phone, which suits organizations planning a structured rollout. Founded in 1999, the company brings a long operating history to a product built for dealer groups and established retailers. Choose DealerPeak when integration flexibility and cross-functional dealership workflows matter; a smaller operation seeking a simpler, self-serve product may prefer a narrower tool.
Questions about DealerPeak
What does DealerPeak run on? iOS and Android. It runs as a mobile app.
What does DealerPeak integrate with? 6 integrations, including DMS products, F&I products, CarWars, InteractiveTel and WhosCalling.
Who is DealerPeak built for? Small businesses, mid-market companies and enterprises (our editorial estimate).
DealerPeak pros and cons
- Where it wins
- Connects CRM workflows with DMS, F&I, inventory, and lead data
- Supports desking, equity mining, prospecting, and multichannel communication
- Offers custom dashboards, mobile apps, workflows, and an open REST/JSON API
- Where it doesn't
- Pricing requires a sales conversation rather than published plan details
- Its broad dealership feature set may exceed simpler retail needs
- Mobile apps are provided for iOS and Android only
DealerPeak fact sheet, pricing and score →
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