DealerWyze
DealerWyze: A free-starting dealership CRM with lead imports, messaging, websites, and BHPH tracking. Ranked #28 of 33 in Automotive CRM Software by our editors (5.3/10); pricing: Free plan · 30-day trial; best for small dealers wanting a free starting point.
At a glance
- Editor score5.3 / 10
- PricingFree plan · 30-day trial
- Best forSmall dealers wanting a free starting point
- Free planYes
- Paid from$150/mo
- Facts checked20 Sep 2026
Where it wins
- Free access includes the lead pipeline, website, AI tools, and BHPH tracking
- Imports leads from Gmail, IMAP, marketplaces, websites, cards, and screenshots
- Combines vehicle records, messaging, appointments, payments, and inventory pages
Where it doesn't
- Growth pricing is $150 per month after beta
- SMS credits and voice minutes are capped by plan
- AI voice agent and inbound call handling require the Pro plan
Our verdict on DealerWyze
DealerWyze is a web-based CRM for independent and buy-here-pay-here used-car dealerships. It brings lead management, vehicle-linked customer activity, inventory publishing, messaging, appointment scheduling, BHPH loan tracking, collections, and AI-assisted tools into one system. Its audience is small dealership teams that need a starting point for managing leads, vehicles, customer conversations, payments, and public inventory without separating those workflows across multiple products.
Pricing is structured around a 30-Day Trial and two paid tiers. The 30-Day Trial is listed at $0 per month and includes full access to all features, a public dealer website, lead pipeline, Gmail and IMAP lead auto-import, AI tools, and BHPH loan and payment tracking. Growth is listed at $150 per month and adds unlimited contacts and leads, two-way SMS, a dedicated business number, 3,000 SMS credits per month, AI tools, and team and role management. Pro is listed at $350 per month and adds 5,000 SMS credits, 3,000 voice minutes, an AI voice agent, and inbound call handling. The vendor also states that DealerWyze is free during beta, with Growth and Pro pricing after beta and a permanent Free Tier described for afterward.
The strongest fit is a dealer that needs broad lead-source coverage and dealership-specific workflows. Leads can come from Gmail, IMAP, AutoTrader, CarGurus, websites, walk-in cards, and screenshots, while vehicle pages, lead forms, Google Calendar appointments, SMS reminders, receipt OCR, ledger posting, pricing intelligence, and NHTSA reliability checks extend the system beyond a basic contact database. Dealers that want coordinated phone handling should look at Pro, while teams focused on messaging should compare Growth’s SMS allocation with their expected volume. DealerWyze should appeal most to small independent and BHPH operations; larger teams or buyers seeking a narrower CRM may prefer a product aligned to their specific operating model.
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DealerWyze pricing
All 3 DealerWyze plans and prices →
DealerWyze fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $150/mo |
| DMS integration | Not verified |
| Lead routing | Not verified |
| SMS messaging | Yes |
| Workflow automation | Yes |
| Mobile app | Not verified |
| Lead source capture | Yes |
| Free trial | 30 days · no card needed |
| Deployment | Cloud |
| Platforms | Web |
| Support | |
| Built for | Solo, Small business (editorial estimate) |
| Integrations | 13 integrations: Gmail, IMAP, AutoTrader, CarGurus, Google Calendar, Google Business … |
| Pricing | Free plan · 30-day trial (source) |
| Website | dealerwyze.com |
| Facts checked | 20 Sep 2026 |
DealerWyze integrations
DealerWyze lists 13 integrations on its own site.
- Gmail
- IMAP
- AutoTrader
- CarGurus
- Google Calendar
- Google Business
- Twilio
- Retell AI
- Stripe
- TikTok
- YouTube
Alternatives to DealerWyze
- Salesforce Automotive CloudA broad automotive CRM with powerful tools, high annual per-user pricing, and enterprise scope.9.0
- AutoRaptorA dealership CRM combining lead management, communications, desking, credit, and F&I workflows.8.7
- Dealerweb ShowroomA broad showroom CRM for UK retailers managing leads, finance, profitability and compliance.8.3
See all DealerWyze alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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