DealerWyze review
A free-starting dealership CRM with lead imports, messaging, websites, and BHPH tracking.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
DealerWyze is a web-based CRM for independent and buy-here-pay-here used-car dealerships. It brings lead management, vehicle-linked customer activity, inventory publishing, messaging, appointment scheduling, BHPH loan tracking, collections, and AI-assisted tools into one system. Its audience is small dealership teams that need a starting point for managing leads, vehicles, customer conversations, payments, and public inventory without separating those workflows across multiple products.
Pricing is structured around a 30-Day Trial and two paid tiers. The 30-Day Trial is listed at $0 per month and includes full access to all features, a public dealer website, lead pipeline, Gmail and IMAP lead auto-import, AI tools, and BHPH loan and payment tracking. Growth is listed at $150 per month and adds unlimited contacts and leads, two-way SMS, a dedicated business number, 3,000 SMS credits per month, AI tools, and team and role management. Pro is listed at $350 per month and adds 5,000 SMS credits, 3,000 voice minutes, an AI voice agent, and inbound call handling. The vendor also states that DealerWyze is free during beta, with Growth and Pro pricing after beta and a permanent Free Tier described for afterward.
The strongest fit is a dealer that needs broad lead-source coverage and dealership-specific workflows. Leads can come from Gmail, IMAP, AutoTrader, CarGurus, websites, walk-in cards, and screenshots, while vehicle pages, lead forms, Google Calendar appointments, SMS reminders, receipt OCR, ledger posting, pricing intelligence, and NHTSA reliability checks extend the system beyond a basic contact database. Dealers that want coordinated phone handling should look at Pro, while teams focused on messaging should compare Growth’s SMS allocation with their expected volume. DealerWyze should appeal most to small independent and BHPH operations; larger teams or buyers seeking a narrower CRM may prefer a product aligned to their specific operating model.
DealerWyze pros and cons
- Where it wins
- Free access includes the lead pipeline, website, AI tools, and BHPH tracking
- Imports leads from Gmail, IMAP, marketplaces, websites, cards, and screenshots
- Combines vehicle records, messaging, appointments, payments, and inventory pages
- Where it doesn't
- Growth pricing is $150 per month after beta
- SMS credits and voice minutes are capped by plan
- AI voice agent and inbound call handling require the Pro plan
DealerWyze fact sheet, pricing and score →
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