DealerCenter CRM
DealerCenter CRM: A full automotive CRM core with lead routing, messaging, automation, and mobile access. Ranked #16 of 33 in Automotive CRM Software by our editors (6.6/10); pricing: 30-day trial; best for budget-conscious independent dealerships.
At a glance
- Editor score6.6 / 10
- Pricing30-day trial
- Best forBudget-conscious independent dealerships
- Free planNo
- DMS integrationYes
- Facts checked20 Sep 2026
Where it wins
- Round-robin routing and automated email and SMS workflows
- Lead imports, campaigns, dashboards, and sales activity reporting
- Web, iOS, and Android access with dealership integrations
Where it doesn't
- No free plan is available
- Advanced calling and campaign controls require CRM Pro
- The CRM is focused on dealership sales operations
Our verdict on DealerCenter CRM
DealerCenter CRM is a paid customer relationship management system for independent auto dealerships. It brings internet and phone lead import, lead management, customer communications, tasks, workflows, campaigns, and sales activity reporting into one dealership-focused product. Teams can manage email and SMS messaging, assign leads through round-robin routing, track activity in dashboards, and access CRM functions through web, iOS, and Android apps. Its integrations include DealerCenter DMS, Dealertrack, RouteOne, CUDL, Facebook Messenger, AutoTrader, and CarMax.
The plan structure separates core communication features from more advanced sales controls. CRM Plus includes unlimited emails, mobile app integration, customizable templates, Facebook Messenger, video calls, and data migration. CRM Pro includes everything in Plus, then adds click-to-call, call recording, campaign management, and extended custom workflows. A 30-day trial is available, while the product does not offer a free plan. Dealerships comparing options should review which communication, campaign, and workflow capabilities are included in the plan they need.
DealerCenter CRM is a strong fit for dealerships that want lead-source imports, structured assignment, messaging, automation, reporting, and mobile access in a dealership-oriented system. Facebook Messenger and website chat integration extend communication beyond email and SMS, while calling and recording tools give CRM Pro a broader sales communication scope. Dealerships needing a general-purpose CRM outside automotive retail, or those prioritizing a free plan, should consider alternatives. For independent dealers seeking a focused CRM core with optional calling, campaigns, and workflow depth, DealerCenter CRM is the more relevant choice.
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DealerCenter CRM pricing
All 2 DealerCenter CRM plans and prices →
DealerCenter CRM fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| DMS integration | Yes |
| Lead routing | Yes |
| SMS messaging | Yes |
| Workflow automation | Yes |
| Mobile app | Yes |
| Lead source capture | Yes |
| Free trial | 30 days |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Support | Email, Live chat, Phone |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 7 integrations: DealerCenter DMS, Dealertrack, RouteOne, CUDL, Facebook Messenger, AutoTrader … |
| Pricing | 30-day trial (source) |
| Website | get.dealercenter.com |
| Facts checked | 20 Sep 2026 |
DealerCenter CRM integrations
DealerCenter CRM lists 7 integrations on its own site.
- DealerCenter DMS
- Dealertrack
- RouteOne
- CUDL
- Facebook Messenger
- AutoTrader
- CarMax
Alternatives to DealerCenter CRM
- Salesforce Automotive CloudA broad automotive CRM with powerful tools, high annual per-user pricing, and enterprise scope.9.0
- AutoRaptorA dealership CRM combining lead management, communications, desking, credit, and F&I workflows.8.7
- Dealerweb ShowroomA broad showroom CRM for UK retailers managing leads, finance, profitability and compliance.8.3
See all DealerCenter CRM alternatives →
Also Ranked In
DealerCenter CRM is ranked in 4 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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