DealerCenter CRM review
A full automotive CRM core with lead routing, messaging, automation, and mobile access.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
DealerCenter CRM is a paid customer relationship management system for independent auto dealerships. It brings internet and phone lead import, lead management, customer communications, tasks, workflows, campaigns, and sales activity reporting into one dealership-focused product. Teams can manage email and SMS messaging, assign leads through round-robin routing, track activity in dashboards, and access CRM functions through web, iOS, and Android apps. Its integrations include DealerCenter DMS, Dealertrack, RouteOne, CUDL, Facebook Messenger, AutoTrader, and CarMax.
The plan structure separates core communication features from more advanced sales controls. CRM Plus includes unlimited emails, mobile app integration, customizable templates, Facebook Messenger, video calls, and data migration. CRM Pro includes everything in Plus, then adds click-to-call, call recording, campaign management, and extended custom workflows. A 30-day trial is available, while the product does not offer a free plan. Dealerships comparing options should review which communication, campaign, and workflow capabilities are included in the plan they need.
DealerCenter CRM is a strong fit for dealerships that want lead-source imports, structured assignment, messaging, automation, reporting, and mobile access in a dealership-oriented system. Facebook Messenger and website chat integration extend communication beyond email and SMS, while calling and recording tools give CRM Pro a broader sales communication scope. Dealerships needing a general-purpose CRM outside automotive retail, or those prioritizing a free plan, should consider alternatives. For independent dealers seeking a focused CRM core with optional calling, campaigns, and workflow depth, DealerCenter CRM is the more relevant choice.
DealerCenter CRM pros and cons
- Where it wins
- Round-robin routing and automated email and SMS workflows
- Lead imports, campaigns, dashboards, and sales activity reporting
- Web, iOS, and Android access with dealership integrations
- Where it doesn't
- No free plan is available
- Advanced calling and campaign controls require CRM Pro
- The CRM is focused on dealership sales operations
DealerCenter CRM fact sheet, pricing and score →
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