The Best Fitness CRM Software in 2026
iTechGuides researched these fitness CRM software products through official websites, including pricing pages, plan tables, and product documentation. Rankings focus on the core job—capturing leads, automating follow-ups, managing prospects, and supporting retention—along with value for money and verified features for fitness businesses.
Our top picks
-
Top ranked
Smarfle#1 of 268.7/10A broad fitness CRM for independent operators, with automation but no verified sales pipeline.
7-day trial
-
Runner-up
KriyaX CRM#2 of 267.9/10A focused fitness CRM with strong automation, analytics, and a low monthly entry price.
30-day trial
-
Top-ranked free plan
UrbanGym#4 of 267.7/10A broad web-based gym CRM with a free plan and clear upgrade paths for growing operators.
Free plan · 14-day trial
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
The full ranking 26 tools, best first
-
Best forIndependent trainers and fitness businesses
A broad fitness CRM for independent operators, with automation but no verified sales pipeline.
- Email automation
- SMS messaging
- Retention automation
8.7/10★★★★☆Visit Smarfle -
Best forGyms seeking broad CRM value
A focused fitness CRM with strong automation, analytics, and a low monthly entry price.
- Email automation
- SMS messaging
- Retention automation
7.9/10★★★★☆Visit KriyaX -
Best forSmall gyms needing affordable full gym management
Affordable gym CRM covering leads, billing, attendance, classes, and member access.
- Email automation
- SMS messaging
- Retention automation
7.8/10★★★★☆Visit GymCRM -
Best forGyms wanting a free starting point and operations suite
A broad web-based gym CRM with a free plan and clear upgrade paths for growing operators.
- Email automation
- SMS messaging
- Retention automation
Free plan · 14-day trial Our UrbanGym verdict → Visit UrbanGymFor vendors Sponsor this spot · #4 · $69/mo →7.7/10★★★★☆Visit UrbanGym -
Best forEstablished clubs with complex sales operations
A broad fitness CRM for clubs that need structured sales and follow-up workflows.
- Email automation
- SMS messaging
- Retention automation
7.6/10★★★★☆Visit GymSales -
Best forClubs seeking CRM plus member operations
Club OS pairs fitness lead follow-up with member operations, billing, and mobile tools.
- Email automation
- SMS messaging
- Retention automation
7.5/10★★★★☆Visit Club OS -
Best forMulti-location gyms needing advanced lead operations
A fitness-focused CRM for managing leads, trials, memberships, renewals, and WhatsApp follow-up.
- Email automation
- Retention automation
- Sales pipeline
7.4/10★★★★☆Visit Cratio -
Best forMulti-location clubs needing marketing automation
A focused CRM for multi-location fitness businesses that need automated lead follow-up.
- Email automation
- SMS messaging
- Retention automation
7.3/10★★★★☆Visit Boost CRM -
Best forClubs needing mature lead-marketing workflows
A feature-rich fitness CRM for clubs that need structured lead follow-up.
- Email automation
- SMS messaging
- Retention automation
7.2/10★★★★☆Visit GymLeads -
Best forBudget-conscious gyms wanting broad daily operations
A low-cost fitness CRM covering member management, sales, attendance, billing, and WhatsApp.
- Retention automation
- Sales pipeline
- Lead capture
7.1/10★★★★☆Visit GymShakti -
Best forStudios wanting free CRM plus scheduling and billing
A free fitness CRM core with scheduling, billing, and retention signals.
- SMS messaging
- Sales pipeline
7.0/10★★★★☆Visit Mako -
Best forTeams prioritizing AI-assisted retention and sales
A fitness-focused CRM connecting lead capture, follow-up, retention and team performance.
- SMS messaging
- Retention automation
- Sales pipeline
6.9/10★★★☆☆Visit Accolade Pro -
Best forStudios prioritizing AI prospect and retention workflows
A focused AI CRM for fitness studios that need automated lead and retention workflows.
- Email automation
- SMS messaging
- Retention automation
6.8/10★★★☆☆Visit FitJoy -
Best forGym operators wanting AI churn intervention
A specialized gym CRM pairing lead workflows with AI-assisted churn intervention.
- Email automation
- SMS messaging
- Retention automation
6.7/10★★★☆☆Visit Zalio -
Best forGyms seeking AI-led lead and member conversations
A focused AI platform for gym leads, member conversations, bookings and retention.
- Email automation
- SMS messaging
- Retention automation
6.6/10★★★☆☆Visit Keepme -
Best forMindbody-connected teams focused on retention
A retention-focused CRM for studios that need automated lead and client follow-up.
- Email automation
- SMS messaging
- Retention automation
6.5/10★★★☆☆Visit LoopSpark -
Best forSmall businesses wanting broad CRM automation
A broad CRM suite for small fitness businesses that need automation beyond member management.
- Email automation
- SMS messaging
- Retention automation
6.4/10★★★☆☆Visit WinChilla -
Best forSmall teams wanting low-cost CRM fundamentals
A low-cost, web-based CRM for leads, follow-ups, renewals, and team controls.
- Retention automation
- Sales pipeline
- Lead capture
6.2/10★★★☆☆Visit TatvaCRM -
Best forPersonal-training businesses needing client management
A broad fitness CRM for teams that need sales, programming, and client operations in one system.
- Sales pipeline
- Lead capture
- Follow-up automation
6.1/10★★★☆☆Visit TrainerMetrics -
Best forIndependent trainers wanting free client coaching tools
A free-to-start fitness CRM with coaching tools, payments and a 25-contact Starter limit.
- Sales pipeline
- Lead capture
- Follow-up automation
5.9/10★★★☆☆Visit BuddyPT -
Best forFitness marketers focused on AI lead acquisition
A focused fitness CRM for turning advertising leads into booked appointments.
- Sales pipeline
- Lead capture
- Follow-up automation
5.8/10★★★☆☆Visit OS Fitness -
Best forTrainers prioritizing workout programming
A strong choice for workout programming, tracking, assessments, and trainer-client communication.
5.7/10★★★☆☆Visit StrengthPortal -
Best forClubs needing coaching and member engagement
A broad fitness CRM for coaching, engagement, scheduling, payments, and analytics.
5.6/10★★★☆☆Visit Mywellness CRM -
Best forStudios focused on lead capture and bookings
A web-based fitness CRM that connects lead capture, follow-up, bookings, and billing.
- Email automation
- SMS messaging
- Lead capture
5.5/10★★★☆☆Visit ACR -
Best forFitness businesses needing modular customer and payment data
A modular fitness CRM with customer, pipeline, booking, payment, and reporting tools.
- Sales pipeline
5.4/10★★★☆☆Visit Actiwell -
Best forMortgage teams, not fitness businesses
A capable mortgage CRM, but a poor fit for fitness operations.
2.0/10★☆☆☆☆Visit MapleConnect
No tools match those filters.
Compare at a glance
| # | Tool | Free plan | Paid from | Lead capture | Follow-up automation | SMS messaging | Retention automation | Score |
|---|---|---|---|---|---|---|---|---|
| 1 | Smarfle | No | $19/mo | Yes | Yes | Yes | Yes | 8.7 |
| 2 | KriyaX CRM | No | ₹499/site/mo | Yes | Yes | Yes | Yes | 7.9 |
| 3 | GymCRM | No | ₹499/mo | Yes | Yes | Yes | Yes | 7.8 |
| 4 | UrbanGym | Yes | ₹14,990/site/yr | Yes | Yes | Yes | Yes | 7.7 |
| 5 | GymSales | Yes | Yes | Yes | Yes | 7.6 | ||
| 6 | ClubOS | Yes | Yes | Yes | Yes | 7.5 | ||
| 7 | Cratio | No | ₹799/user/mo | Yes | Yes | Yes | 7.4 | |
| 8 | Boost CRM | No | €89/mo | Yes | Yes | Yes | Yes | 7.3 |
| 9 | GymLeads | No | $149/site/mo | Yes | Yes | Yes | Yes | 7.2 |
| 10 | GymShakti | No | ₹3,299/yr | Yes | Yes | Yes | 7.1 | |
| 11 | Mako | Yes | $1,548/site/yr | Yes | 7.0 | |||
| 12 | Accolade Pro | Yes | Yes | Yes | Yes | 6.9 | ||
| 13 | FitJoy | No | $49/mo | Yes | Yes | Yes | Yes | 6.8 |
| 14 | Zalio | No | $299/mo | Yes | Yes | Yes | Yes | 6.7 |
| 15 | Keepme | Yes | Yes | Yes | Yes | 6.6 | ||
| 16 | LoopSpark | No | Yes | Yes | Yes | Yes | 6.5 | |
| 17 | WinChilla | No | $47/mo | Yes | Yes | Yes | Yes | 6.4 |
| 18 | TatvaCRM | Yes | $144/user/yr | Yes | Yes | Yes | 6.2 | |
| 19 | TrainerMetrics | No | $189/site/mo | Yes | Yes | 6.1 | ||
| 20 | BuddyPT Fitness CRM | Yes | $220/yr | Yes | Yes | 5.9 | ||
| 21 | OS Fitness | No | Yes | Yes | 5.8 | |||
| 22 | StrengthPortal | No | $50/mo | 5.7 | ||||
| 23 | Mywellness CRM | 5.6 | ||||||
| 24 | ACR | Yes | Yes | Yes | 5.5 | |||
| 25 | Actiwell Lead and Sales CRM | No | 1,000,000 VND/mo | 5.4 | ||||
| 26 | MapleConnect | No | $199/mo | 2.0 |
Head-to-head All 28 comparisons →
- Smarfle vs KriyaX CRM
- Smarfle vs GymCRM
- Smarfle vs UrbanGym
- Smarfle vs GymSales
- Smarfle vs ClubOS
- Smarfle vs Cratio
- Smarfle vs Boost CRM
- KriyaX CRM vs GymCRM
- KriyaX CRM vs UrbanGym
Explore other topics All topics →
- AI Tools 303 directories · 8,269 tools ranked AI Writing Tools · AI Video Generators · Text-to-Speech Software
- Web Hosting & Domains 275 directories · 6,107 tools ranked Shared Web Hosting · Managed Cloud Hosting · Dedicated Server Hosting
- Productivity 157 directories · 4,948 tools ranked Note-Taking Apps · Calendar Apps · Project Management Software
- Marketing 135 directories · 3,978 tools ranked SEO Tools · Influencer Marketing Platforms · Email Marketing Software
- Sales & CRM 152 directories · 4,161 tools ranked Real Estate CRM Software · CRM Software · Proposal Software
- Customer Service 55 directories · 1,547 tools ranked Chatbot Builders · Knowledge Base Software · Call Center Software
How we rank fitness CRM software
Every tool on this page was researched by iTechGuides Editors from its official website — pricing pages, plan tables and product documentation. We rank on how well each one does this category's core job, what the free or entry plan includes, and where it falls short. Where we have enough verified facts, the score out of 10 is a rubric — job fit, value and how much we could verify — shown with its breakdown on every tool's page; a tool we have not verified enough to score yet shows its rank without a number. Scores are re-checked when a product changes its plans. Read the full editorial policy, or submit a tool we missed.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update