Cratio
Cratio: A fitness-focused CRM for managing leads, trials, memberships, renewals, and WhatsApp follow-up. Ranked #7 of 26 in Fitness CRM Software by our editors (7.4/10); pricing: Paid; best for multi-location gyms needing advanced lead operations.
At a glance
- Editor score7.4 / 10
- PricingPaid
- Best forMulti-location gyms needing advanced lead operations
- Free planNo
- Paid from₹799/user/mo
- Lead captureYes
- Founded2011 · Chennai, India
- Facts checked20 Sep 2026
Where it wins
- Routes leads by outlet, source, counsellor, or round-robin rules
- Automates trial reminders, renewals, and lapsed-member follow-ups
- Connects WhatsApp, calls, ads, forms, portals, and automation tools
Where it doesn't
- No free plan is available
- Annual pricing starts at ₹799 per user per month
- Android is required for SIM-based call tracking and recording
Our verdict on Cratio
Cratio is a sales CRM for Indian gyms, studios, personal trainer businesses, and multi-outlet fitness chains. It captures enquiries from fitness forms, portals, walk-ins, referrals, Instagram, Meta Lead Ads, and other sources, then supports routing, pipeline management, trial follow-up, membership sales, renewals, and lapsed-member revival. The product is designed to work alongside existing billing and access-control systems rather than replace them, making it a fit for fitness businesses that need a dedicated sales-engagement layer.
Pricing is paid-only. The Pro plan costs ₹799 per user per month with annual billing and includes lead management, a Kanban pipeline, mobile call tracking and recording, WhatsApp Business inboxes, campaigns, automation, workflow automation, and Android and iOS apps. A quarterly billing option is also listed for Pro. Enterprise adds custom forms and integrations, offline billing, and a dedicated account manager. The pricing page also states a minimum of 5 users and 18% GST extra. Businesses comparing tools should therefore account for the per-user structure and minimum seat requirement before choosing Pro.
Cratio’s strongest fit is operationally complex fitness sales: multiple outlets, counsellors, enquiry sources, trial stages, and renewal cycles. Its reports cover counsellor, outlet, source, conversion, and revenue performance, while APIs, webhooks, Zapier, Make, and Pabbly Connect support broader workflows. Integrations include Instagram, Meta Lead Ads, JustDial, Cult.fit, IndiaMART, Google Ads, Google Forms, WordPress, and other listed platforms. Choose Cratio when lead routing and follow-up automation are central requirements. A business seeking a free starting tier or a CRM without a minimum user commitment should consider another option.
Your product? Our editors can test Cratio in depth and publish a review, labelled as paid · from $149/mo →
Cratio pricing
All 2 Cratio plans and prices →
Cratio fact sheet
| Free plan | No |
|---|---|
| Paid from | ₹799/user/mo |
| Lead capture | Yes |
| Follow-up automation | Yes |
| SMS messaging | Not verified |
| Email automation | Yes |
| Sales pipeline | Yes |
| Retention automation | Yes |
| Contact limit | Not verified |
| Money-back guarantee | 7 days |
| Deployment | Cloud, Mobile |
| Platforms | Web, Android, iOS |
| Support | Email, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 16 integrations: Instagram, Meta Lead Ads, JustDial, Cult.fit, IndiaMART, 99acres … See all → |
| Pricing | Paid (source) |
| Website | cratio.com |
| Facts checked | 20 Sep 2026 |
Cratio integrations
Cratio lists 16 integrations on its own site.
- Meta Lead Ads
- JustDial
- Cult.fit
- IndiaMART
- 99acres
- MagicBricks
- Housing.com
- TradeIndia
- Google Ads
- Google Forms
- WordPress
- Zapier
- Make
- Pabbly Connect
- n8n
Alternatives to Cratio
- SmarfleA broad fitness CRM for independent operators, with automation but no verified sales pipeline.8.7
- KriyaX CRMA focused fitness CRM with strong automation, analytics, and a low monthly entry price.7.9
- GymCRMAffordable gym CRM covering leads, billing, attendance, classes, and member access.7.8
Cratio vs the competition
- Cratio vs Smarfle
- Cratio vs KriyaX CRM
- Cratio vs GymCRM
- Cratio vs UrbanGym
- Cratio vs GymSales
- Cratio vs ClubOS
Compare Cratio with any tool side by side →
Used Cratio? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Cratio for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Cratio is listed in our Fitness CRM Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/cratio/"><img src="https://www.itechguides.com/best/badge/cratio.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update