UrbanGym vs Cratio

UrbanGym10.0Visit Cratio7.3Visit

Higher score UrbanGym #4 in Fitness CRM Software 10.0/10 Free plan · paid from ₹1,499/mo · 14-day trial Free plan✓ 6 of 6 features Visit UrbanGym

vs

Cratio #7 in Fitness CRM Software 7.3/10 From ₹799/user/mo (annual) ✓ 5 of 6 features Visit Cratio

• UrbanGym fits best

  Gyms wanting a free starting point and operations suite

• Cratio fits best

  Multi-location gyms needing advanced lead operations

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature	UrbanGym 10.0/10 Visit ↗	Cratio 7.3/10 Visit ↗
At a glance
Editor score	10.0	7.3
Ranking	#4 in Fitness CRM Software	#7 in Fitness CRM Software
Best for	Gyms wanting a free starting point and operations suite	Multi-location gyms needing advanced lead operations
Pricing model	Free plan + paid	Paid
Starting price	Not published	Not published
Free plan	✓ (best)	—
Free trial	—	—
Deployment	Cloud	Cloud, Mobile
Platforms	Web	Web, Android, iOS
Support	Email, Community	Email, Docs
Integrations	8 integrations	16 integrations
Built for	Small business, Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features UrbanGym 6/6 · Cratio 5/6
Lead capture	✓	✓
Follow-up automation	✓	✓
SMS messaging	✓ (best)	Not published
Email automation	✓	✓
Sales pipeline	✓	✓
Retention automation	✓	✓
Specs
Contact limit	500 contacts	Not published
Our review
Pros	Free plan covers member, attendance, payment, and calendar basics Lead pipelines, follow-ups, SMS, renewals, and retention workflows Scale supports multi-location analytics, permissions, and audit trails	Routes leads by outlet, source, counsellor, or round-robin rules Automates trial reminders, renewals, and lapsed-member follow-ups Connects WhatsApp, calls, ads, forms, portals, and automation tools
Cons	Platform access is limited to the web Free features do not include classes, PT management, or advanced analytics Starting paid pricing applies per gym location each month	No free plan is available Annual pricing starts at ₹799 per user per month Android is required for SIM-based call tracking and recording
Our verdict	UrbanGym is a web-based gym management platform for Indian gyms, fitness studios, franchises, and multi-location operators. It brings together member and membership records, billing, dues tracking, attendance, lead capture, sales… Read the review →	Cratio is a sales CRM for Indian gyms, studios, personal trainer businesses, and multi-outlet fitness chains. It captures enquiries from fitness forms, portals, walk-ins, referrals, Instagram, Meta Lead Ads, and other sources, then… Read the review →

Strengths and trade-offs

• UrbanGym — where it wins

  • Free plan covers member, attendance, payment, and calendar basics
  • Lead pipelines, follow-ups, SMS, renewals, and retention workflows
  • Scale supports multi-location analytics, permissions, and audit trails

  Where it doesn't

  • Platform access is limited to the web
  • Free features do not include classes, PT management, or advanced analytics
  • Starting paid pricing applies per gym location each month

• Cratio — where it wins

  • Routes leads by outlet, source, counsellor, or round-robin rules
  • Automates trial reminders, renewals, and lapsed-member follow-ups
  • Connects WhatsApp, calls, ads, forms, portals, and automation tools

  Where it doesn't

  • No free plan is available
  • Annual pricing starts at ₹799 per user per month
  • Android is required for SIM-based call tracking and recording

• UrbanGym10.0/10 · Free plan · paid from ₹1,499/mo · 14-day trial

  A broad web-based gym CRM with a free plan and clear upgrade paths for growing operators.

  Visit UrbanGymFull verdict →
• Cratio7.3/10 · From ₹799/user/mo (annual)

  A fitness-focused CRM for managing leads, trials, memberships, renewals, and WhatsApp follow-up.

  Visit CratioFull verdict →