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Head-to-head · Fitness CRM Software

Smarfle vs UrbanGym

  • Updated Oct 2026
  • Both researched from official sources
  • 8 checks side by side
Higher score Smarfle #1 in Fitness CRM Software 8.7/10 7-day trial Free trial✓ 5 of 6 features Visit Smarfle
UrbanGym #4 in Fitness CRM Software 7.7/10 Free plan · 14-day trial Free planFree trial✓ 6 of 6 features Visit UrbanGym

Smarfle leads on 0 checks, UrbanGym on 3, and 5 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSmarfle · 8.7/10
  • Free planonly UrbanGym
  • Free trialboth
  • Most featuresUrbanGym · 6 of 6

Smarfle scores higher on our rubric for fitness crm software: 8.7 against 7.7 out of 10; our editors rank them #1 and #4.

UrbanGym offers free plan; Smarfle doesn't. UrbanGym offers sales pipeline; Smarfle doesn't. UrbanGym leads on contact limit: 500 contacts versus 100 contacts.

Smarfle is the better fit for independent trainers and fitness businesses. UrbanGym is the better fit for gyms wanting a free starting point and operations suite.

  • Smarfle fits best

    Independent trainers and fitness businesses

  • UrbanGym fits best

    Gyms wanting a free starting point and operations suite

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Smarfle 8.7/10 Visit ↗ UrbanGym 7.7/10 Visit ↗
At a glance
Editor score 8.7 7.7
Ranking #1 in Fitness CRM Software #4 in Fitness CRM Software
Best for Independent trainers and fitness businesses Gyms wanting a free starting point and operations suite
Pricing model Paid Free plan + paid
Starting price $19/mo ₹14,990/site/yr
Free plan — ✓ (best)
Free trial 7 days 14 days
Free trial length 7 days · no card needed 14 days · no card needed
Deployment Cloud, Mobile Cloud
Platforms Web Web
Support Email, Phone, Live chat, Docs · 24/7 Email, Community
Integrations 10 integrations 8 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Smarfle 5/6 · UrbanGym 6/6
Lead capture ✓ ✓
Follow-up automation ✓ ✓
SMS messaging ✓ ✓
Email automation ✓ ✓
Sales pipeline — ✓ (best)
Retention automation ✓ ✓
Specs
Contact limit 100 contacts 500 contacts (best)
Our review
Pros
  • Session packs, renewals, reminders, invoicing, and Stripe payments
  • Client portal with booking, progress, and package balances
  • Lead capture, re-engagement, and retention reporting
  • Free plan covers member, attendance, payment, and calendar basics
  • Lead pipelines, follow-ups, SMS, renewals, and retention workflows
  • Scale supports multi-location analytics, permissions, and audit trails
Cons
  • No verified sales pipeline
  • SMS, email, AI, voice, and API usage cost extra
  • Web and API focus may not suit teams seeking broader platforms
  • Platform access is limited to the web
  • Free features do not include classes, PT management, or advanced analytics
  • Starting paid pricing applies per gym location each month
Our verdict

Smarfle is a cloud CRM for personal trainers, studios, and other local service businesses. Its fitness workflows cover client and lead management, source attribution, individual and recurring session scheduling, session-pack tracking,…

Read the review →

UrbanGym is a web-based gym management platform for Indian gyms, fitness studios, franchises, and multi-location operators. It brings together member and membership records, billing, dues tracking, attendance, lead capture, sales…

Read the review →
  1. SmarfleFitness CRM Software 8.77-day trial
  2. UrbanGymFitness CRM Software 7.7Free plan · 14-day trial

Strengths and trade-offs

  • Smarfle — where it wins

    • Session packs, renewals, reminders, invoicing, and Stripe payments
    • Client portal with booking, progress, and package balances
    • Lead capture, re-engagement, and retention reporting

    Where it doesn't

    • No verified sales pipeline
    • SMS, email, AI, voice, and API usage cost extra
    • Web and API focus may not suit teams seeking broader platforms

  • UrbanGym — where it wins

    • Free plan covers member, attendance, payment, and calendar basics
    • Lead pipelines, follow-ups, SMS, renewals, and retention workflows
    • Scale supports multi-location analytics, permissions, and audit trails

    Where it doesn't

    • Platform access is limited to the web
    • Free features do not include classes, PT management, or advanced analytics
    • Starting paid pricing applies per gym location each month
  • Smarfle8.7/10 · 7-day trial

    A broad fitness CRM for independent operators, with automation but no verified sales pipeline.

    Visit SmarfleFull verdict →
  • UrbanGym7.7/10 · Free plan · 14-day trial

    A broad web-based gym CRM with a free plan and clear upgrade paths for growing operators.

    Visit UrbanGymFull verdict →

More comparisons

All fitness CRM software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update