Smarfle vs UrbanGym

Smarfle8.3Visit UrbanGym10.0Visit

Smarfle #1 in Fitness CRM Software 8.3/10 From $19/mo · 7-day trial ✓ 5 of 6 features Visit Smarfle

vs

Higher score UrbanGym #4 in Fitness CRM Software 10.0/10 Free plan · paid from ₹1,499/mo · 14-day trial Free plan✓ 6 of 6 features Visit UrbanGym

• Smarfle fits best

  Independent trainers and fitness businesses

• UrbanGym fits best

  Gyms wanting a free starting point and operations suite

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Side by side

Feature	Smarfle 8.3/10 Visit ↗	UrbanGym 10.0/10 Visit ↗
At a glance
Editor score	8.3	10.0
Ranking	#1 in Fitness CRM Software	#4 in Fitness CRM Software
Best for	Independent trainers and fitness businesses	Gyms wanting a free starting point and operations suite
Pricing model	Paid	Free plan + paid
Starting price	$19/mo	Not published
Free plan	—	✓ (best)
Free trial	—	—
Free trial length	7 days · no card needed	14 days · no card needed
Deployment	Cloud, Mobile	Cloud
Platforms	Web	Web
Support	Email, Phone, Live chat, Docs · 24/7	Email, Community
Integrations	10 integrations	8 integrations
Built for	Solo, Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Smarfle 5/6 · UrbanGym 6/6
Lead capture	✓	✓
Follow-up automation	✓	✓
SMS messaging	✓	✓
Email automation	✓	✓
Sales pipeline	—	✓ (best)
Retention automation	✓	✓
Specs
Contact limit	100 contacts	500 contacts (best)
Our review
Pros	Session packs, renewals, reminders, invoicing, and Stripe payments Client portal with booking, progress, and package balances Lead capture, re-engagement, and retention reporting	Free plan covers member, attendance, payment, and calendar basics Lead pipelines, follow-ups, SMS, renewals, and retention workflows Scale supports multi-location analytics, permissions, and audit trails
Cons	No verified sales pipeline SMS, email, AI, voice, and API usage cost extra Web and API focus may not suit teams seeking broader platforms	Platform access is limited to the web Free features do not include classes, PT management, or advanced analytics Starting paid pricing applies per gym location each month
Our verdict	Smarfle is a cloud CRM for personal trainers, studios, and other local service businesses. Its fitness workflows cover client and lead management, source attribution, individual and recurring session scheduling, session-pack tracking,… Read the review →	UrbanGym is a web-based gym management platform for Indian gyms, fitness studios, franchises, and multi-location operators. It brings together member and membership records, billing, dues tracking, attendance, lead capture, sales… Read the review →

Strengths and trade-offs

• Smarfle — where it wins

  • Session packs, renewals, reminders, invoicing, and Stripe payments
  • Client portal with booking, progress, and package balances
  • Lead capture, re-engagement, and retention reporting

  Where it doesn't

  • No verified sales pipeline
  • SMS, email, AI, voice, and API usage cost extra
  • Web and API focus may not suit teams seeking broader platforms

• UrbanGym — where it wins

  • Free plan covers member, attendance, payment, and calendar basics
  • Lead pipelines, follow-ups, SMS, renewals, and retention workflows
  • Scale supports multi-location analytics, permissions, and audit trails

  Where it doesn't

  • Platform access is limited to the web
  • Free features do not include classes, PT management, or advanced analytics
  • Starting paid pricing applies per gym location each month

• Smarfle8.3/10 · From $19/mo · 7-day trial

  A broad fitness CRM for independent operators, with automation but no verified sales pipeline.

  Visit SmarfleFull verdict →
• UrbanGym10.0/10 · Free plan · paid from ₹1,499/mo · 14-day trial

  A broad web-based gym CRM with a free plan and clear upgrade paths for growing operators.

  Visit UrbanGymFull verdict →