Smarfle vs Cratio

Smarfle8.7Visit Cratio7.4Visit

Higher score Smarfle #1 in Fitness CRM Software 8.7/10 7-day trial Free trial✓ 5 of 6 features Visit Smarfle

vs

Cratio #7 in Fitness CRM Software 7.4/10 Paid ✓ 5 of 6 features Visit Cratio

• Smarfle fits best

  Independent trainers and fitness businesses

• Cratio fits best

  Multi-location gyms needing advanced lead operations

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Side by side

Feature	Smarfle 8.7/10 Visit ↗	Cratio 7.4/10 Visit ↗
At a glance
Editor score	8.7	7.4
Ranking	#1 in Fitness CRM Software	#7 in Fitness CRM Software
Best for	Independent trainers and fitness businesses	Multi-location gyms needing advanced lead operations
Pricing model	Paid	Paid
Starting price	$19/mo	₹799/user/mo
Free plan	—	—
Free trial	7 days	—
Deployment	Cloud, Mobile	Cloud, Mobile
Platforms	Web	Web, Android, iOS
Support	Email, Phone, Live chat, Docs · 24/7	Email, Docs
Integrations	10 integrations	16 integrations
Built for	Solo, Small business, Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features Smarfle 5/6 · Cratio 5/6
Lead capture	✓	✓
Follow-up automation	✓	✓
SMS messaging	✓ (best)	Not checked yet
Email automation	✓	✓
Sales pipeline	—	✓ (best)
Retention automation	✓	✓
Specs
Contact limit	100 contacts	Not checked yet
Our review
Pros	Session packs, renewals, reminders, invoicing, and Stripe payments Client portal with booking, progress, and package balances Lead capture, re-engagement, and retention reporting	Routes leads by outlet, source, counsellor, or round-robin rules Automates trial reminders, renewals, and lapsed-member follow-ups Connects WhatsApp, calls, ads, forms, portals, and automation tools
Cons	No verified sales pipeline SMS, email, AI, voice, and API usage cost extra Web and API focus may not suit teams seeking broader platforms	No free plan is available Annual pricing starts at ₹799 per user per month Android is required for SIM-based call tracking and recording
Our verdict	Smarfle is a cloud CRM for personal trainers, studios, and other local service businesses. Its fitness workflows cover client and lead management, source attribution, individual and recurring session scheduling, session-pack tracking,… Read the review →	Cratio is a sales CRM for Indian gyms, studios, personal trainer businesses, and multi-outlet fitness chains. It captures enquiries from fitness forms, portals, walk-ins, referrals, Instagram, Meta Lead Ads, and other sources, then… Read the review →

Strengths and trade-offs

• Smarfle — where it wins

  • Session packs, renewals, reminders, invoicing, and Stripe payments
  • Client portal with booking, progress, and package balances
  • Lead capture, re-engagement, and retention reporting

  Where it doesn't

  • No verified sales pipeline
  • SMS, email, AI, voice, and API usage cost extra
  • Web and API focus may not suit teams seeking broader platforms

• Cratio — where it wins

  • Routes leads by outlet, source, counsellor, or round-robin rules
  • Automates trial reminders, renewals, and lapsed-member follow-ups
  • Connects WhatsApp, calls, ads, forms, portals, and automation tools

  Where it doesn't

  • No free plan is available
  • Annual pricing starts at ₹799 per user per month
  • Android is required for SIM-based call tracking and recording

• Smarfle8.7/10 · 7-day trial

  A broad fitness CRM for independent operators, with automation but no verified sales pipeline.

  Visit SmarfleFull verdict →
• Cratio7.4/10 · Paid

  A fitness-focused CRM for managing leads, trials, memberships, renewals, and WhatsApp follow-up.

  Visit CratioFull verdict →