Head-to-head · Fitness CRM Software
Smarfle vs GymSales
Smarfle leads on 0 checks, GymSales on 1, and 6 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreSmarfle · 8.3/10
- Most featuresGymSales · 6 of 6
Our editors rank Smarfle at #1 and GymSales at #5 for fitness crm software; GymSales has no rubric score yet (facts researched, not yet scored), so the checks below decide.
GymSales offers sales pipeline; Smarfle doesn't.
Smarfle is the better fit for independent trainers and fitness businesses. GymSales is the better fit for established clubs with complex sales operations.
- Smarfle fits best
Independent trainers and fitness businesses
- GymSales fits best
Established clubs with complex sales operations
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Side by side
| Feature | Smarfle 8.3/10 Visit ↗ | GymSales —/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.3 | — |
| Ranking | #1 in Fitness CRM Software | #5 in Fitness CRM Software |
| Best for | Independent trainers and fitness businesses | Established clubs with complex sales operations |
| Pricing model | Paid | Paid |
| Starting price | $19/mo | Not published |
| Free plan | — | Not published |
| Free trial | — | — |
| Deployment | Cloud, Mobile | Cloud, Mobile |
| Platforms | Web | Web, Android |
| Support | Email, Phone, Live chat, Docs · 24/7 | Email, Phone, Docs |
| Integrations | 10 integrations | 16 integrations |
| Built for | Solo, Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features Smarfle 5/6 · GymSales 6/6 | ||
| Lead capture | ✓ | ✓ |
| Follow-up automation | ✓ | ✓ |
| SMS messaging | ✓ | ✓ |
| Email automation | ✓ | ✓ |
| Sales pipeline | — | ✓ (best) |
| Retention automation | ✓ | ✓ |
| Specs | ||
| Contact limit | 100 contacts | Not published |
| Our review | ||
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| Cons |
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| Our verdict | Smarfle is a cloud CRM for personal trainers, studios, and other local service businesses. Its fitness workflows cover client and lead management, source attribution, individual and recurring session scheduling, session-pack tracking,… Read the review → |
GymSales is a web-based fitness CRM for gyms, health clubs, and franchises. It is designed for sales teams that need to capture prospects, manage guest activity, collect branded waivers, and coordinate follow-up from one system. Website… Read the review → |
Strengths and trade-offs
Smarfle — where it wins
- Session packs, renewals, reminders, invoicing, and Stripe payments
- Client portal with booking, progress, and package balances
- Lead capture, re-engagement, and retention reporting
Where it doesn't
- No verified sales pipeline
- SMS, email, AI, voice, and API usage cost extra
- Web and API focus may not suit teams seeking broader platforms
GymSales — where it wins
- Combines lead capture, waivers, follow-up, campaigns, and communications
- Tracks funnels, campaigns, teams, KPIs, and sales targets
- Connects with major member-management systems and offers API access
Where it doesn't
- Pricing requires a demo or sales contact
- The broad feature set may exceed simpler club needs
- No published plan quotas are provided
- Smarfle8.3/10 · From $19/mo · 7-day trial
A broad fitness CRM for independent operators, with automation but no verified sales pipeline.
Visit SmarfleFull verdict → - GymSales—/10 · Pricing on request
A broad fitness CRM for clubs that need structured sales and follow-up workflows.
Visit GymSalesFull verdict →
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- KriyaX CRM vs GymSales
- GymCRM vs GymSales
All fitness CRM software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026