Smarfle
Smarfle: A broad fitness CRM for independent operators, with automation but no verified sales pipeline. Ranked #1 of 26 in Fitness CRM Software by our editors (8.7/10); pricing: 7-day trial; best for independent trainers and fitness businesses.
At a glance
- Editor score8.7 / 10
- Pricing7-day trial
- Best forIndependent trainers and fitness businesses
- Free planNo
- Paid from$19/mo
- Lead captureYes
- Facts checked20 Sep 2026
Where it wins
- Session packs, renewals, reminders, invoicing, and Stripe payments
- Client portal with booking, progress, and package balances
- Lead capture, re-engagement, and retention reporting
Where it doesn't
- No verified sales pipeline
- SMS, email, AI, voice, and API usage cost extra
- Web and API focus may not suit teams seeking broader platforms
Our verdict on Smarfle
Smarfle is a cloud CRM for personal trainers, studios, and other local service businesses. Its fitness workflows cover client and lead management, source attribution, individual and recurring session scheduling, session-pack tracking, renewal prompts, invoicing, Stripe payments, client portals, assessments, progress tracking, SMS reminders, group classes, and retention reporting. It is suited to independent trainers and fitness businesses that want operations, client engagement, and follow-up tools in one system.
Pricing starts with the Solo plan at USD 19 per month, billed monthly. It includes a public booking link and calendar, client management, invoices and Stripe payments, a mobile PWA, and CSV import/export. Starter costs USD 99 per month and adds a voice AI receptionist, GMB rank tracking, Search Console integration, API access and webhooks, and a branded client portal. Professional is USD 199 per month, adding AI email and SMS drafts, workflow automation, a website builder, AI content, and multi-location branches. Business costs USD 349 per month and includes priority support, higher AI credit limits, and multi-location operations. A 7-day trial requires no credit card, while SMS, email, AI, voice, and API activity are billed separately on a pay-as-you-go basis.
Smarfle’s platform coverage is web and API, with integrations including Stripe, Twilio, Resend, Google Calendar, Google Business Profile, Google Search Console, DataForSEO, Claude, Amazon Polly, and Upstash Redis. Its strongest focus is the day-to-day fitness customer lifecycle: booking, package balances, reminders, progress, re-engagement, and retention. Choose it if those workflows matter more than a conventional sales pipeline. Teams that need verified pipeline management or prefer a broader platform ecosystem should consider an alternative.
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Smarfle pricing
All 4 Smarfle plans and prices →
Smarfle fact sheet
| Free plan | No |
|---|---|
| Paid from | $19/mo |
| Lead capture | Yes |
| Follow-up automation | Yes |
| SMS messaging | Yes |
| Email automation | Yes |
| Sales pipeline | No |
| Retention automation | Yes |
| Contact limit | 100 contacts |
| Free trial | 7 days · no card needed |
| Deployment | Cloud, Mobile |
| Platforms | Web |
| Compliance & security | 2FA |
| Support | Email, Phone, Live chat, Docs · 24/7 |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 10 integrations: Stripe, Twilio, Resend, Google Calendar, Google Business Profile, Google Search Console … See all → |
| Pricing | 7-day trial (source) |
| Website | smarfle.com |
| Facts checked | 20 Sep 2026 |
Smarfle integrations
Smarfle lists 10 integrations on its own site.
- Stripe
- Twilio
- Resend
- Google Calendar
- Google Business Profile
- Google Search Console
- DataForSEO
- Claude
- Amazon Polly
- Upstash Redis
See all Smarfle integrations →
Alternatives to Smarfle
- KriyaX CRMA focused fitness CRM with strong automation, analytics, and a low monthly entry price.7.9
- GymCRMAffordable gym CRM covering leads, billing, attendance, classes, and member access.7.8
- UrbanGymA broad web-based gym CRM with a free plan and clear upgrade paths for growing operators.7.7
See all Smarfle alternatives →
Smarfle vs the competition
- Smarfle vs KriyaX CRM
- Smarfle vs GymCRM
- Smarfle vs UrbanGym
- Smarfle vs GymSales
- Smarfle vs ClubOS
- Smarfle vs Cratio
Compare Smarfle with any tool side by side →
Also Ranked In
Smarfle is ranked in 8 of our directories; the 6 strongest besides Fitness CRM Software.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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