Smarfle vs ClubOS

Smarfle8.7Visit ClubOS7.5Visit

Higher score Smarfle #1 in Fitness CRM Software 8.7/10 7-day trial Free trial✓ 5 of 6 features Visit Smarfle

vs

ClubOS #6 in Fitness CRM Software 7.5/10 Paid ✓ 5 of 6 features Visit Club OS

• Smarfle fits best

  Independent trainers and fitness businesses

• ClubOS fits best

  Clubs seeking CRM plus member operations

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Side by side

Feature	Smarfle 8.7/10 Visit ↗	ClubOS 7.5/10 Visit ↗
At a glance
Editor score	8.7	7.5
Ranking	#1 in Fitness CRM Software	#6 in Fitness CRM Software
Best for	Independent trainers and fitness businesses	Clubs seeking CRM plus member operations
Pricing model	Paid	Paid
Starting price	$19/mo	—
Free plan	—	Not checked yet
Free trial	7 days	—
Deployment	Cloud, Mobile	Cloud, Mobile
Platforms	Web	Web, iOS, Android
Support	Email, Phone, Live chat, Docs · 24/7	Docs
Integrations	10 integrations	1 integrations
Built for	Solo, Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Smarfle 5/6 · ClubOS 5/6
Lead capture	✓	✓
Follow-up automation	✓	✓
SMS messaging	✓	✓
Email automation	✓	✓
Sales pipeline	—	Not checked yet
Retention automation	✓	✓
Specs
Contact limit	100 contacts	Not checked yet
Our review
Pros	Session packs, renewals, reminders, invoicing, and Stripe payments Client portal with booking, progress, and package balances Lead capture, re-engagement, and retention reporting	Captures leads through waivers, referral tracking, forms, and Facebook Ads. Automates prospect follow-up, campaigns, and former-member re-engagement. Combines billing, check-in, scheduling, and member app functions.
Cons	No verified sales pipeline SMS, email, AI, voice, and API usage cost extra Web and API focus may not suit teams seeking broader platforms	Pricing requires contacting sales, so plan costs are not readily comparable. Facebook Ads is the only listed integration. Sales pipeline stages and contact quotas are not defined.
Our verdict	Smarfle is a cloud CRM for personal trainers, studios, and other local service businesses. Its fitness workflows cover client and lead management, source attribution, individual and recurring session scheduling, session-pack tracking,… Read the review →	Club OS brings lead management and member operations together for fitness clubs, health clubs, martial arts studios, personal trainers, and multi-location operators. Its CRM supports lead capture, prospect and personal-training follow-up,… Read the review →

Strengths and trade-offs

• Smarfle — where it wins

  • Session packs, renewals, reminders, invoicing, and Stripe payments
  • Client portal with booking, progress, and package balances
  • Lead capture, re-engagement, and retention reporting

  Where it doesn't

  • No verified sales pipeline
  • SMS, email, AI, voice, and API usage cost extra
  • Web and API focus may not suit teams seeking broader platforms

• ClubOS — where it wins

  • Captures leads through waivers, referral tracking, forms, and Facebook Ads.
  • Automates prospect follow-up, campaigns, and former-member re-engagement.
  • Combines billing, check-in, scheduling, and member app functions.

  Where it doesn't

  • Pricing requires contacting sales, so plan costs are not readily comparable.
  • Facebook Ads is the only listed integration.
  • Sales pipeline stages and contact quotas are not defined.

• Smarfle8.7/10 · 7-day trial

  A broad fitness CRM for independent operators, with automation but no verified sales pipeline.

  Visit SmarfleFull verdict →
• ClubOS7.5/10 · Paid

  Club OS pairs fitness lead follow-up with member operations, billing, and mobile tools.

  Visit Club OSFull verdict →