Cratio review
A fitness-focused CRM for managing leads, trials, memberships, renewals, and WhatsApp follow-up.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Cratio is a sales CRM for Indian gyms, studios, personal trainer businesses, and multi-outlet fitness chains. It captures enquiries from fitness forms, portals, walk-ins, referrals, Instagram, Meta Lead Ads, and other sources, then supports routing, pipeline management, trial follow-up, membership sales, renewals, and lapsed-member revival. The product is designed to work alongside existing billing and access-control systems rather than replace them, making it a fit for fitness businesses that need a dedicated sales-engagement layer.
Pricing is paid-only. The Pro plan costs ₹799 per user per month with annual billing and includes lead management, a Kanban pipeline, mobile call tracking and recording, WhatsApp Business inboxes, campaigns, automation, workflow automation, and Android and iOS apps. A quarterly billing option is also listed for Pro. Enterprise adds custom forms and integrations, offline billing, and a dedicated account manager. The pricing page also states a minimum of 5 users and 18% GST extra. Businesses comparing tools should therefore account for the per-user structure and minimum seat requirement before choosing Pro.
Cratio’s strongest fit is operationally complex fitness sales: multiple outlets, counsellors, enquiry sources, trial stages, and renewal cycles. Its reports cover counsellor, outlet, source, conversion, and revenue performance, while APIs, webhooks, Zapier, Make, and Pabbly Connect support broader workflows. Integrations include Instagram, Meta Lead Ads, JustDial, Cult.fit, IndiaMART, Google Ads, Google Forms, WordPress, and other listed platforms. Choose Cratio when lead routing and follow-up automation are central requirements. A business seeking a free starting tier or a CRM without a minimum user commitment should consider another option.
Cratio pros and cons
- Where it wins
- Routes leads by outlet, source, counsellor, or round-robin rules
- Automates trial reminders, renewals, and lapsed-member follow-ups
- Connects WhatsApp, calls, ads, forms, portals, and automation tools
- Where it doesn't
- No free plan is available
- Annual pricing starts at ₹799 per user per month
- Android is required for SIM-based call tracking and recording
Cratio fact sheet, pricing and score →
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