Head-to-head · Fitness CRM Software
ClubOS vs Cratio
ClubOS leads on 0 checks, Cratio on 0, and 7 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreClubOS · 7.5/10
ClubOS scores higher on our rubric for fitness crm software: 7.5 against 7.4 out of 10; our editors rank them #6 and #7.
ClubOS is the better fit for clubs seeking CRM plus member operations. Cratio is the better fit for multi-location gyms needing advanced lead operations.
- ClubOS fits best
Clubs seeking CRM plus member operations
- Cratio fits best
Multi-location gyms needing advanced lead operations
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Side by side
| Feature | ClubOS 7.5/10 Visit ↗ | Cratio 7.4/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 7.5 | 7.4 |
| Ranking | #6 in Fitness CRM Software | #7 in Fitness CRM Software |
| Best for | Clubs seeking CRM plus member operations | Multi-location gyms needing advanced lead operations |
| Pricing model | Paid | Paid |
| Starting price | — | ₹799/user/mo |
| Free plan | Not checked yet | — |
| Free trial | — | — |
| Deployment | Cloud, Mobile | Cloud, Mobile |
| Platforms | Web, iOS, Android | Web, Android, iOS |
| Support | Docs | Email, Docs |
| Integrations | 1 integrations | 16 integrations |
| Built for | Small business, Mid-market, Enterprise | Solo, Small business, Mid-market, Enterprise |
| Features ClubOS 5/6 · Cratio 5/6 | ||
| Lead capture | ✓ | ✓ |
| Follow-up automation | ✓ | ✓ |
| SMS messaging | ✓ (best) | Not checked yet |
| Email automation | ✓ | ✓ |
| Sales pipeline | Not checked yet | ✓ (best) |
| Retention automation | ✓ | ✓ |
| Specs | ||
| Contact limit | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Club OS brings lead management and member operations together for fitness clubs, health clubs, martial arts studios, personal trainers, and multi-location operators. Its CRM supports lead capture, prospect and personal-training follow-up,… Read the review → |
Cratio is a sales CRM for Indian gyms, studios, personal trainer businesses, and multi-outlet fitness chains. It captures enquiries from fitness forms, portals, walk-ins, referrals, Instagram, Meta Lead Ads, and other sources, then… Read the review → |
Strengths and trade-offs
ClubOS — where it wins
- Captures leads through waivers, referral tracking, forms, and Facebook Ads.
- Automates prospect follow-up, campaigns, and former-member re-engagement.
- Combines billing, check-in, scheduling, and member app functions.
Where it doesn't
- Pricing requires contacting sales, so plan costs are not readily comparable.
- Facebook Ads is the only listed integration.
- Sales pipeline stages and contact quotas are not defined.
Cratio — where it wins
- Routes leads by outlet, source, counsellor, or round-robin rules
- Automates trial reminders, renewals, and lapsed-member follow-ups
- Connects WhatsApp, calls, ads, forms, portals, and automation tools
Where it doesn't
- No free plan is available
- Annual pricing starts at ₹799 per user per month
- Android is required for SIM-based call tracking and recording
- ClubOS7.5/10 · Paid
Club OS pairs fitness lead follow-up with member operations, billing, and mobile tools.
Visit Club OSFull verdict → - Cratio7.4/10 · Paid
A fitness-focused CRM for managing leads, trials, memberships, renewals, and WhatsApp follow-up.
Visit CratioFull verdict →
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All fitness CRM software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update




