FitJoy
FitJoy: A focused AI CRM for fitness studios that need automated lead and retention workflows. Ranked #13 of 26 in Fitness CRM Software by our editors (6.8/10); pricing: 14-day trial; best for studios prioritizing AI prospect and retention workflows.
At a glance
- Editor score6.8 / 10
- Pricing14-day trial
- Best forStudios prioritizing AI prospect and retention workflows
- Free planNo
- Paid from$49/mo
- Lead captureYes
- Facts checked20 Sep 2026
Where it wins
- AI answers prospects using studio-specific pricing, classes, and policies
- Automates follow-up across SMS, WhatsApp, and email
- Connects with Mindbody, MarianaTek, Zen Planner, Pike13, and Glofox
Where it doesn't
- Web-only platform coverage
- Operational CRM breadth is narrower than broader fitness CRMs
- No free plan; the Joya plan costs $49 per month
Our verdict on FitJoy
FitJoy is an AI sales agent and CRM workflow tool for boutique fitness studios, including Pilates, yoga, barre, HIIT, and wellness businesses. It captures website inquiries, answers questions using studio-specific pricing, classes, policies, and offers, then qualifies prospects and follows up toward trials, consultations, or memberships. Its focus suits studios that want to automate prospect engagement and retention activity alongside an existing gym-management system.
The published Joya plan costs $49 per month with monthly billing and includes the AI sales agent, new-lead follow-up, win-back and cold-lead revival, a review funnel, SMS, WhatsApp, and email delivery, plus retention alerts and a churn-risk dashboard. A 14-day free trial is available. FitJoy also supports CRM synchronization with Mindbody, MarianaTek, Zen Planner, Pike13, and Glofox, which helps position it as an automation layer rather than a replacement for a studio's core management platform.
Its standout value is the combination of AI qualification, multichannel follow-up, trial-to-member nurture, cold-lead revival, and churn-risk scoring in one focused workflow set. Website chat can use studio-specific information, while retention alerts extend the product beyond initial lead conversion. The trade-off is scope: FitJoy is web-only and its operational CRM breadth is narrower than a broader fitness CRM. Studios primarily seeking AI-led sales and retention workflows should consider it; teams needing a more expansive operational system may prefer a wider platform.
Your product? Our editors can test FitJoy in depth and publish a review, labelled as paid · from $149/mo →
FitJoy pricing
All 1 FitJoy plans and prices →
FitJoy fact sheet
| Free plan | No |
|---|---|
| Paid from | $49/mo |
| Lead capture | Yes |
| Follow-up automation | Yes |
| SMS messaging | Yes |
| Email automation | Yes |
| Sales pipeline | Yes |
| Retention automation | Yes |
| Contact limit | Not verified |
| Free trial | 14 days · no card needed |
| Deployment | Cloud |
| Platforms | Web |
| Built for | Small business (editorial estimate) |
| Integrations | 5 integrations: Mindbody, MarianaTek, Zen Planner, Pike13, Glofox |
| Pricing | 14-day trial (source) |
| Website | fitjoy.ai |
| Facts checked | 20 Sep 2026 |
FitJoy integrations
FitJoy lists 5 integrations on its own site.
- Mindbody
- MarianaTek
- Zen Planner
- Pike13
- Glofox
Alternatives to FitJoy
- SmarfleA broad fitness CRM for independent operators, with automation but no verified sales pipeline.8.7
- KriyaX CRMA focused fitness CRM with strong automation, analytics, and a low monthly entry price.7.9
- GymCRMAffordable gym CRM covering leads, billing, attendance, classes, and member access.7.8
Used FitJoy? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used FitJoy for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
FitJoy is listed in our Fitness CRM Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/fitjoy/"><img src="https://www.itechguides.com/best/badge/fitjoy.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update