The Best Hospitality CRM Software in 2026

• 27 tools ranked
• Updated Oct 2026
• Researched from official sources
• Compare tools in this directory
• Sponsor this list

We researched hospitality CRM software from official websites, including pricing pages, plan tables, and product documentation. Products are ranked on their core guest-relationship capabilities, value for money, and verified features for hotel marketing, loyalty, reservations-related relationships, and guest communications.

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

The full ranking 27 tools, best first

1. 1
   
   dailypoint 360° 9.4

   Best forHotel groups needing deep data management

   A data-focused hospitality CRM for hotel groups managing guest relationships across systems.

   • Loyalty programs

   Pricing on request Our dailypoint 360° verdict → + Compare Visit dailypointFor vendors Sponsor this spot · #1 · $149/mo →
   9.4/10★★★★★

   Visit dailypoint
2. 2
   
   GuestMaker 9.2

   Best forHotels needing flexible CRM automation and APIs

   A broad hospitality CRM for hotel groups that need connected guest data and automated campaigns.

   • Loyalty programs

   Pricing on request Our GuestMaker verdict → + Compare Visit GuestMakerFor vendors Sponsor this spot · #2 · $99/mo →
   9.2/10★★★★★

   Visit GuestMaker
3. 3
   
   Experience CRM 9.1

   Best forHotels wanting CRM plus guest experience tools

   A broad hotel CRM that connects guest data, messaging, loyalty and experience tools.

   • Mobile app
   • Loyalty programs

   Pricing on request Our Experience CRM verdict → + Compare Visit Experience CRMFor vendors Sponsor this spot · #3 · $79/mo →
   9.1/10★★★★★

   Visit Experience CRM
4. 4
   
   Bookboost 9.0

   Best forHotels wanting a complete, affordable CRM

   A modular hotel CRM for unified guest profiles, automation, messaging, and analytics.

   • Loyalty programs

   Our Bookboost verdict → + Compare Visit BookboostFor vendors Sponsor this spot · #4 · $69/mo →
   9.0/10★★★★☆

   Visit Bookboost
5. 5
   
   For-Sight 8.9

   Best forHotels focused on lifecycle marketing

   A focused hospitality CRM for lifecycle marketing, segmentation, loyalty, and guest retention.

   • Loyalty programs

   Pricing on request Our For-Sight verdict → + Compare Visit For-SightFor vendors Sponsor this spot · #5 · $59/mo →
   8.9/10★★★★☆

   Visit For-Sight
6. 6
   
   Weforguest 8.8

   Best forHotel groups wanting broad guest engagement

   A broad hospitality CRM for hotel groups that want guest data, engagement and loyalty in one system.

   • Loyalty programs

   Pricing on request Our Weforguest verdict → + Compare Visit Weforguest
   8.8/10★★★★☆

   Visit Weforguest
7. 7
   
   D-EDGE CRM 8.7

   Best forHotels seeking loyalty and service upsells

   A cloud CRM for hotels that combines guest profiles, campaigns, messaging, loyalty, and upselling.

   • Loyalty programs

   Pricing on request Our D-EDGE CRM verdict → + Compare Visit D-EDGE
   8.7/10★★★★☆

   Visit D-EDGE
8. 8
   
   GUIREZ Guest 8.6

   Best forHotels emphasizing messaging and reputation

   A hotel-focused CRM for coordinated guest communication, marketing, loyalty, and feedback.

   • Loyalty programs

   Pricing on request Our GUIREZ Guest verdict → + Compare Visit GUIREZ
   8.6/10★★★★☆

   Visit GUIREZ
9. 9
   
   Scidoo CRM 8.4

   Best forMulti-facility independent hospitality operators

   A multi-facility hospitality CRM combining guest profiles, messaging, automation and loyalty.

   • Mobile app
   • Loyalty programs

   Pricing on request Our Scidoo CRM verdict → + Compare Visit Scidoo
   8.4/10★★★★☆

   Visit Scidoo
10. 10
    
    HMS Flow Guest CRM & Loyalty 8.3

    Best forSmall hotels seeking low annual CRM costs

    A focused hotel CRM for guest engagement, loyalty and lifecycle marketing.

    • Mobile app
    • Loyalty programs

    14-day trial Our HMS Flow Guest CRM & Loyalty verdict → + Compare Visit HMS Flow
    8.3/10★★★★☆

    Visit HMS Flow
11. 11
    HG
    HoteSoft Guest CRM 8.2

    Best forHotels wanting affordable CRM with OTA connectivity

    A hotel CRM that combines guest marketing, reservations, OTA sync, and revenue tools.

    • Mobile app
    • Loyalty programs

    14-day trial Our HoteSoft Guest CRM verdict → + Compare Visit HoteSoft
    8.2/10★★★★☆

    Visit HoteSoft
12. 12
    
    Airship 8.1

    Best forMulti-location hospitality marketers

    A hospitality-focused CRM for multi-location guest marketing, loyalty and reporting.

    Our Airship verdict → + Compare Visit Airship
    8.1/10★★★★☆

    Visit Airship
13. 13
    GH
    GraceSoft Hospitality CRM 8.0

    Best forHotels already using GraceSoft PMS

    A hotel-focused CRM with strong guest engagement tools and a GraceSoft PMS dependency.

    • Loyalty programs

    Pricing on request · 14-day trial Our GraceSoft Hospitality CRM verdict → + Compare Visit GraceSoft
    8.0/10★★★★☆

    Visit GraceSoft
14. 14
    
    Hostly CRM 7.8

    Best forWellness hotels needing rich guest records

    A detailed hospitality CRM for connecting guest, wellness, membership, and activity records.

    • Mobile app
    • Loyalty programs

    14-day trial Our Hostly CRM verdict → + Compare Visit Hostly
    7.8/10★★★★☆

    Visit Hostly
15. 15
    
    HAIP 7.7

    Best forBudget-conscious properties needing AI communications

    A low-cost, AI-enabled hospitality CRM with modular communication and operations tools.

    14-day trial Our HAIP verdict → + Compare Visit HAIP
    7.7/10★★★★☆

    Visit HAIP
16. 16
    
    ST Comp Holdings Hotel CRM 7.6

    Best forHotels combining CRM with sales pipelines

    A hotel CRM that connects guest messaging, sales pipelines, bookings and retention workflows.

    Pricing on request Our ST Comp Holdings Hotel CRM verdict → + Compare Visit site
    7.6/10★★★★☆

    Visit site
17. 17
    
    Revinate Core 7.5

    Best forHotels focused on identity resolution and segmentation

    A strong hotel data foundation for identity resolution and segmentation, but not a complete CRM alone.

    • Loyalty programs

    Pricing on request Our Revinate Core verdict → + Compare Visit Revinate Core
    7.5/10★★★★☆

    Visit Revinate Core
18. 18
    C
    Cendyn CRM 7.4

    Best forHotels prioritizing guest data and insights

    A hotel CRM focused on unified guest profiles, targeted engagement and marketing automation.

    • Loyalty programs

    Pricing on request Our Cendyn CRM verdict → + Compare Visit Cendyn
    7.4/10★★★★☆

    Visit Cendyn
19. 19
    
    BookOne CRM 7.2

    Best forHotels seeking loyalty and WhatsApp automation

    A focused hotel CRM for loyalty and WhatsApp engagement, with a comparatively narrow integration set.

    • Loyalty programs

    Pricing on request Our BookOne CRM verdict → + Compare Visit BookOne
    7.2/10★★★★☆

    Visit BookOne
20. 20
    
    NISKA CRM 7.1

    Best forAPI-first hotel groups needing basic CRM automation

    A focused, API-first CRM for multi-property hotels that need guest automation.

    14-day trial Our NISKA CRM verdict → + Compare Visit NISKA CRM
    7.1/10★★★★☆

    Visit NISKA CRM
21. 21
    
    CRM Hotelier 7.0

    Best forSmall hotels needing simple reactivation workflows

    A focused hotel CRM for segmenting guests and driving repeat bookings.

    Pricing on request Our CRM Hotelier verdict → + Compare Visit CRM Hotelier
    7.0/10★★★★☆

    Visit CRM Hotelier
22. 22
    
    Cloudbeds Guest Marketing 6.9

    Best forCloudbeds properties centered on email marketing

    A focused Cloudbeds add-on for property-wide guest email marketing and campaign reporting.

    Pricing on request Our Cloudbeds Guest Marketing verdict → + Compare Visit Cloudbeds
    6.9/10★★★☆☆

    Visit Cloudbeds
23. 23
    P
    PageCRM 6.9

    Best forSmall teams needing a free hospitality sales CRM

    A practical free CRM for hospitality teams centered on guest communication.

    • Mobile app

    Free plan Our PageCRM verdict → + Compare Visit PageCRM
    6.9/10★★★☆☆

    Visit PageCRM
24. 24
    
    Loyalist 6.7

    Best forRestaurants and hospitality venues with rich guest data

    A broad hospitality CRM for turning reservation, POS, and event data into guest engagement.

    Our Loyalist verdict → + Compare Visit Loyalist
    6.7/10★★★☆☆

    Visit Loyalist
25. 25
    
    Inntopia Marketing Cloud 6.5

    Best forLarge resorts needing multichannel marketing

    A resort-focused CRM combining unified guest data, segmentation, and multichannel campaigns.

    • Loyalty programs

    Our Inntopia Marketing Cloud verdict → + Compare Visit Inntopia
    6.5/10★★★☆☆

    Visit Inntopia
26. 26
    
    Hapi Guest Identity (formerly Hapi Guest CRM) 6.5

    Best forHotels needing identity data infrastructure

    A focused identity layer for hotels, not a full hospitality CRM.

    Pricing on request Our Hapi Guest Identity (formerly Hapi Guest CRM) verdict → + Compare Visit Hapi
    6.5/10★★★☆☆

    Visit Hapi
27. 27
    
    Newhotel CRM 6.4

    Best forEstablished hotels needing traditional CRM reporting

    A hospitality CRM combining guest history, loyalty, campaigns, reservations and reporting.

    • Loyalty programs

    Pricing on request Our Newhotel CRM verdict → + Compare Visit Newhotel
    6.4/10★★★☆☆

    Visit Newhotel

No tools match those filters.

Compare at a glance

#	Tool	Free plan	Paid from	Reservation sync	Guest messaging	Loyalty programs	Marketing automation	Score
1	dailypoint 360°			Yes	Yes	Yes	Yes	9.4
2	GuestMaker			Yes	Yes	Yes	Yes	9.2
3	Experience CRM	No		Yes	Yes	Yes	Yes	9.1
4	Bookboost	No	$60/seat/mo	Yes	Yes	Yes	Yes	9.0
5	For-Sight			Yes	Yes	Yes	Yes	8.9
6	Weforguest			Yes	Yes	Yes	Yes	8.8
7	D-EDGE CRM			Yes	Yes	Yes	Yes	8.7
8	GUIREZ Guest			Yes	Yes	Yes	Yes	8.6
9	Scidoo CRM			Yes	Yes	Yes	Yes	8.4
10	HMS Flow Guest CRM & Loyalty	No	€325/site/yr	Yes	Yes	Yes	Yes	8.3
11	HGHoteSoft Guest CRM	No	$299/yr	Yes	Yes	Yes	Yes	8.2
12	Airship	No	£30/site/mo					8.1
13	GHGraceSoft Hospitality CRM	No		Yes	Yes	Yes	Yes	8.0
14	Hostly CRM	No	$29/user/mo	Yes	Yes	Yes	Yes	7.8
15	HAIP	No	₹99/unit/mo	Yes	Yes		Yes	7.7
16	ST Comp Holdings Hotel CRM			Yes	Yes		Yes	7.6
17	Revinate Core	No		Yes		Yes	No	7.5
18	CCendyn CRM				Yes	Yes	Yes	7.4
19	BookOne CRM	No		Yes	Yes	Yes	Yes	7.2
20	NISKA CRM	No		Yes	Yes	No	Yes	7.1
21	CRM Hotelier	No		Yes	Yes	No	Yes	7.0
22	Cloudbeds Guest Marketing			Yes	Yes		Yes	6.9
23	PPageCRM	Yes			Yes			6.9
24	Loyalist			Yes	Yes	No	Yes	6.7
25	Inntopia Marketing Cloud	No		Yes	Yes	Yes	Yes	6.5
26	Hapi Guest Identity (formerly Hapi Guest CRM)			Yes	No	No	No	6.5
27	Newhotel CRM			Yes	Yes	Yes	Yes	6.4

Head-to-head All 28 comparisons →

• dailypoint 360° vs GuestMaker
• dailypoint 360° vs Experience CRM
• dailypoint 360° vs Bookboost
• dailypoint 360° vs For-Sight
• dailypoint 360° vs Weforguest
• dailypoint 360° vs D-EDGE CRM
• dailypoint 360° vs GUIREZ Guest
• GuestMaker vs Experience CRM
• GuestMaker vs Bookboost

How we rank hospitality CRM software

Every tool on this page was researched by iTechGuides Editors from its official website — pricing pages, plan tables and product documentation. We rank on how well each one does this category's core job, what the free or entry plan includes, and where it falls short. Where we have enough verified facts, the score out of 10 is a rubric — job fit, value and how much we could verify — shown with its breakdown on every tool's page; a tool we have not verified enough to score yet shows its rank without a number. Scores are re-checked when a product changes its plans. Read the full editorial policy, or submit a tool we missed.

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated 7 Oct 2026 · How we research and update