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Head-to-head · Hospitality CRM Software

GuestMaker vs Bookboost

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score GuestMaker #2 in Hospitality CRM Software 9.2/10 Pricing on request ✓ 5 of 6 features Visit GuestMaker
Bookboost #4 in Hospitality CRM Software 9.0/10 Paid ✓ 5 of 6 features Visit Bookboost

GuestMaker leads on 0 checks, Bookboost on 0, and 7 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreGuestMaker · 9.2/10

GuestMaker scores higher on our rubric for hospitality crm software: 9.2 against 9.0 out of 10; our editors rank them #2 and #4.

GuestMaker is the better fit for hotels needing flexible CRM automation and APIs. Bookboost is the better fit for hotels wanting a complete, affordable CRM.

  • GuestMaker fits best

    Hotels needing flexible CRM automation and APIs

  • Bookboost fits best

    Hotels wanting a complete, affordable CRM

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Side by side

Feature GuestMaker 9.2/10 Visit ↗ Bookboost 9.0/10 Visit ↗
At a glance
Editor score 9.2 9.0
Ranking #2 in Hospitality CRM Software #4 in Hospitality CRM Software
Best for Hotels needing flexible CRM automation and APIs Hotels wanting a complete, affordable CRM
Pricing model Paid Paid
Starting price Pricing on request $60/seat/mo
Free plan Not checked yet —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Tickets, Phone, Docs · 24/7 Docs
Compliance GDPR GDPR
Integrations 120+ integrations 80+ integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features GuestMaker 5/6 · Bookboost 5/6
Reservation sync ✓ ✓
Guest messaging ✓ ✓
Loyalty programs ✓ ✓
Marketing automation ✓ ✓
Guest segmentation ✓ ✓
Mobile app Not checked yet —
Our review
Pros
  • Unifies reservation data into enriched guest profiles
  • Automates pre-stay, in-stay, and post-stay campaigns
  • Connects with major PMSs, booking engines, and hotel systems
  • Unified profiles with data cleaning, deduplication, segmentation, and CLTV
  • Reservation-triggered journeys across email, SMS, WhatsApp, and OTA channels
  • Hospitality integrations including Mews, SiteMinder, and Oracle Hospitality
Cons
  • Pricing requires a commercial proposal
  • Staffed customer-service hours are limited
  • Its breadth may exceed the needs of smaller hotel teams
  • No free plan is available
  • Advanced capabilities require separate paid modules
  • Creator Seat pricing is billed per month rather than per room
Our verdict

GuestMaker is Hotelinking’s hospitality CRM for hotel groups and chains. It brings together reservation and stay data from PMSs and booking engines, then enriches unified guest profiles with additional sources. Hotel marketing teams can…

Read the review →

Bookboost is a hospitality CRM and guest engagement platform for hotels, hostels, apartments, and hotel groups. It brings together guest profiles, reservation data, segmentation, automated journeys, campaigns, and a unified inbox. The…

Read the review →
  1. GuestMakerHospitality CRM Software 9.2Pricing on request
  2. BookboostHospitality CRM Software 9.0Paid

Strengths and trade-offs

  • GuestMaker — where it wins

    • Unifies reservation data into enriched guest profiles
    • Automates pre-stay, in-stay, and post-stay campaigns
    • Connects with major PMSs, booking engines, and hotel systems

    Where it doesn't

    • Pricing requires a commercial proposal
    • Staffed customer-service hours are limited
    • Its breadth may exceed the needs of smaller hotel teams
  • Bookboost — where it wins

    • Unified profiles with data cleaning, deduplication, segmentation, and CLTV
    • Reservation-triggered journeys across email, SMS, WhatsApp, and OTA channels
    • Hospitality integrations including Mews, SiteMinder, and Oracle Hospitality

    Where it doesn't

    • No free plan is available
    • Advanced capabilities require separate paid modules
    • Creator Seat pricing is billed per month rather than per room

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update