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Head-to-head · Hospitality CRM Software

GuestMaker vs GUIREZ Guest

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score GuestMaker #2 in Hospitality CRM Software 9.2/10 Pricing on request ✓ 5 of 6 features Visit GuestMaker
GUIREZ Guest #8 in Hospitality CRM Software 8.6/10 Pricing on request ✓ 5 of 6 features Visit GUIREZ

GuestMaker leads on 0 checks, GUIREZ Guest on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreGuestMaker · 9.2/10

GuestMaker scores higher on our rubric for hospitality crm software: 9.2 against 8.6 out of 10; our editors rank them #2 and #8.

GuestMaker is the better fit for hotels needing flexible CRM automation and APIs. GUIREZ Guest is the better fit for hotels emphasizing messaging and reputation.

  • GuestMaker fits best

    Hotels needing flexible CRM automation and APIs

  • GUIREZ Guest fits best

    Hotels emphasizing messaging and reputation

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. How we rank.

Side by side

Feature GuestMaker 9.2/10 Visit ↗ GUIREZ Guest 8.6/10 Visit ↗
At a glance
Editor score 9.2 8.6
Ranking #2 in Hospitality CRM Software #8 in Hospitality CRM Software
Best for Hotels needing flexible CRM automation and APIs Hotels emphasizing messaging and reputation
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan Not checked yet Not checked yet
Free trial — —
Support Tickets, Phone, Docs · 24/7 Email
Integrations 120+ integrations 120+ integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features GuestMaker 5/6 · GUIREZ Guest 5/6
Reservation sync ✓ ✓
Guest messaging ✓ ✓
Loyalty programs ✓ ✓
Marketing automation ✓ ✓
Guest segmentation ✓ ✓
Mobile app Not checked yet Not checked yet
Our review
Pros
  • Unifies reservation data into enriched guest profiles
  • Automates pre-stay, in-stay, and post-stay campaigns
  • Connects with major PMSs, booking engines, and hotel systems
  • Unifies guest profiles, stay history, reservation data, and communication logs
  • Combines segmentation, loyalty tiers, email, SMS, and WhatsApp messaging
  • Adds surveys, reputation management, and sentiment analysis for guest feedback
Cons
  • Pricing requires a commercial proposal
  • Staffed customer-service hours are limited
  • Its breadth may exceed the needs of smaller hotel teams
  • Pricing is handled through a customized contact-sales plan
  • Its positioning is focused on hotels, hotel groups, and chains
  • Guest messaging centers on SMS and WhatsApp channels
Our verdict

GuestMaker is Hotelinking’s hospitality CRM for hotel groups and chains. It brings together reservation and stay data from PMSs and booking engines, then enriches unified guest profiles with additional sources. Hotel marketing teams can…

Read the review →

GUIREZ Guest is a hospitality CRM for hotels, hotel groups, and chains that need one view of guest information across reservation systems and activation channels. It brings together guest profiles, stay history, arrivals and departures…

Read the review →
  1. GuestMakerHospitality CRM Software 9.2Pricing on request
  2. GUIREZ GuestHospitality CRM Software 8.6Pricing on request

Strengths and trade-offs

  • GuestMaker — where it wins

    • Unifies reservation data into enriched guest profiles
    • Automates pre-stay, in-stay, and post-stay campaigns
    • Connects with major PMSs, booking engines, and hotel systems

    Where it doesn't

    • Pricing requires a commercial proposal
    • Staffed customer-service hours are limited
    • Its breadth may exceed the needs of smaller hotel teams
  • GUIREZ Guest — where it wins

    • Unifies guest profiles, stay history, reservation data, and communication logs
    • Combines segmentation, loyalty tiers, email, SMS, and WhatsApp messaging
    • Adds surveys, reputation management, and sentiment analysis for guest feedback

    Where it doesn't

    • Pricing is handled through a customized contact-sales plan
    • Its positioning is focused on hotels, hotel groups, and chains
    • Guest messaging centers on SMS and WhatsApp channels
  • GuestMaker9.2/10 · Pricing on request

    A broad hospitality CRM for hotel groups that need connected guest data and automated campaigns.

    Visit GuestMakerFull verdict →
  • GUIREZ Guest8.6/10 · Pricing on request

    A hotel-focused CRM for coordinated guest communication, marketing, loyalty, and feedback.

    Visit GUIREZFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update