GuestMaker vs D-EDGE CRM

GuestMaker9.2Visit D-EDGE CRM8.7Visit

Higher score GuestMaker #2 in Hospitality CRM Software 9.2/10 Pricing on request ✓ 5 of 6 features Visit GuestMaker

vs

D-EDGE CRM #7 in Hospitality CRM Software 8.7/10 Pricing on request ✓ 5 of 6 features Visit D-EDGE

• GuestMaker fits best

  Hotels needing flexible CRM automation and APIs

• D-EDGE CRM fits best

  Hotels seeking loyalty and service upsells

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Side by side

Feature	GuestMaker 9.2/10 Visit ↗	D-EDGE CRM 8.7/10 Visit ↗
At a glance
Editor score	9.2	8.7
Ranking	#2 in Hospitality CRM Software	#7 in Hospitality CRM Software
Best for	Hotels needing flexible CRM automation and APIs	Hotels seeking loyalty and service upsells
Pricing model	Paid	Paid
Starting price	Pricing on request	Pricing on request
Free plan	Not checked yet	Not checked yet
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Tickets, Phone, Docs · 24/7	Docs
Compliance	GDPR	GDPR
Integrations	120+ integrations	3 integrations
Built for	Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features GuestMaker 5/6 · D-EDGE CRM 5/6
Reservation sync	✓	✓
Guest messaging	✓	✓
Loyalty programs	✓	✓
Marketing automation	✓	✓
Guest segmentation	✓	✓
Mobile app	Not checked yet	Not checked yet
Our review
Pros	Unifies reservation data into enriched guest profiles Automates pre-stay, in-stay, and post-stay campaigns Connects with major PMSs, booking engines, and hotel systems	Deduplicates and enriches centralised guest profiles Automates personalised campaigns and multichannel guest messaging Combines loyalty, online check-in, and service upselling
Cons	Pricing requires a commercial proposal Staffed customer-service hours are limited Its breadth may exceed the needs of smaller hotel teams	Pricing is contact-sales rather than publicly listed Named integrations are limited to D-EDGE products and hotel systems Web platform only; no CRM staff mobile app is specified
Our verdict	GuestMaker is Hotelinking’s hospitality CRM for hotel groups and chains. It brings together reservation and stay data from PMSs and booking engines, then enriches unified guest profiles with additional sources. Hotel marketing teams can… Read the review →	D-EDGE CRM is a cloud-based hospitality CRM for independent hotels, hotel groups, and chains. Formerly LoungeUp, it brings guest profiles and reservation-related data together, with deduplication and data enrichment, then supports… Read the review →

Strengths and trade-offs

• GuestMaker — where it wins

  • Unifies reservation data into enriched guest profiles
  • Automates pre-stay, in-stay, and post-stay campaigns
  • Connects with major PMSs, booking engines, and hotel systems

  Where it doesn't

  • Pricing requires a commercial proposal
  • Staffed customer-service hours are limited
  • Its breadth may exceed the needs of smaller hotel teams

• D-EDGE CRM — where it wins

  • Deduplicates and enriches centralised guest profiles
  • Automates personalised campaigns and multichannel guest messaging
  • Combines loyalty, online check-in, and service upselling

  Where it doesn't

  • Pricing is contact-sales rather than publicly listed
  • Named integrations are limited to D-EDGE products and hotel systems
  • Web platform only; no CRM staff mobile app is specified

• GuestMaker9.2/10 · Pricing on request

  A broad hospitality CRM for hotel groups that need connected guest data and automated campaigns.

  Visit GuestMakerFull verdict →
• D-EDGE CRM8.7/10 · Pricing on request

  A cloud CRM for hotels that combines guest profiles, campaigns, messaging, loyalty, and upselling.

  Visit D-EDGEFull verdict →