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Head-to-head · Hospitality CRM Software

Experience CRM vs D-EDGE CRM

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Experience CRM #3 in Hospitality CRM Software 9.1/10 Pricing on request ✓ 6 of 6 features Visit Experience CRM
D-EDGE CRM #7 in Hospitality CRM Software 8.7/10 Pricing on request ✓ 5 of 6 features Visit D-EDGE

Experience CRM leads on 0 checks, D-EDGE CRM on 0, and 7 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreExperience CRM · 9.1/10
  • Most featuresExperience CRM · 6 of 6

Experience CRM scores higher on our rubric for hospitality crm software: 9.1 against 8.7 out of 10; our editors rank them #3 and #7.

Experience CRM is the better fit for hotels wanting CRM plus guest experience tools. D-EDGE CRM is the better fit for hotels seeking loyalty and service upsells.

  • Experience CRM fits best

    Hotels wanting CRM plus guest experience tools

  • D-EDGE CRM fits best

    Hotels seeking loyalty and service upsells

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Side by side

Feature Experience CRM 9.1/10 Visit ↗ D-EDGE CRM 8.7/10 Visit ↗
At a glance
Editor score 9.1 8.7
Ranking #3 in Hospitality CRM Software #7 in Hospitality CRM Software
Best for Hotels wanting CRM plus guest experience tools Hotels seeking loyalty and service upsells
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan — Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Live chat, Phone, Docs Docs
Compliance GDPR GDPR
Integrations 120+ integrations 3 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Experience CRM 6/6 · D-EDGE CRM 5/6
Reservation sync ✓ ✓
Guest messaging ✓ ✓
Loyalty programs ✓ ✓
Marketing automation ✓ ✓
Guest segmentation ✓ ✓
Mobile app ✓ (best) Not checked yet
Our review
Pros
  • Centralizes deduplicated profiles with PMS-connected reservation data
  • Automates email, SMS and WhatsApp guest communications
  • Combines loyalty, upselling, check-in and reputation management
  • Deduplicates and enriches centralised guest profiles
  • Automates personalised campaigns and multichannel guest messaging
  • Combines loyalty, online check-in, and service upselling
Cons
  • Pricing requires a personalized quote rather than published plan prices
  • Implementation fees may apply
  • Its broad feature set may exceed the needs of smaller operators
  • Pricing is contact-sales rather than publicly listed
  • Named integrations are limited to D-EDGE products and hotel systems
  • Web platform only; no CRM staff mobile app is specified
Our verdict

Hotels, restaurants, spas and hotel groups can use Experience CRM to bring guest profiles, reservation data, communications and experience management into one hospitality-focused platform. Its scope covers the guest journey before, during…

Read the review →

D-EDGE CRM is a cloud-based hospitality CRM for independent hotels, hotel groups, and chains. Formerly LoungeUp, it brings guest profiles and reservation-related data together, with deduplication and data enrichment, then supports…

Read the review →
  1. Experience CRMHospitality CRM Software 9.1Pricing on request
  2. D-EDGE CRMHospitality CRM Software 8.7Pricing on request

Strengths and trade-offs

  • Experience CRM — where it wins

    • Centralizes deduplicated profiles with PMS-connected reservation data
    • Automates email, SMS and WhatsApp guest communications
    • Combines loyalty, upselling, check-in and reputation management

    Where it doesn't

    • Pricing requires a personalized quote rather than published plan prices
    • Implementation fees may apply
    • Its broad feature set may exceed the needs of smaller operators

  • D-EDGE CRM — where it wins

    • Deduplicates and enriches centralised guest profiles
    • Automates personalised campaigns and multichannel guest messaging
    • Combines loyalty, online check-in, and service upselling

    Where it doesn't

    • Pricing is contact-sales rather than publicly listed
    • Named integrations are limited to D-EDGE products and hotel systems
    • Web platform only; no CRM staff mobile app is specified
  • Experience CRM9.1/10 · Pricing on request

    A broad hotel CRM that connects guest data, messaging, loyalty and experience tools.

    Visit Experience CRMFull verdict →
  • D-EDGE CRM8.7/10 · Pricing on request

    A cloud CRM for hotels that combines guest profiles, campaigns, messaging, loyalty, and upselling.

    Visit D-EDGEFull verdict →

More comparisons

All hospitality CRM software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update