D-EDGE CRM
D-EDGE CRM: A cloud CRM for hotels that combines guest profiles, campaigns, messaging, loyalty, and upselling. Ranked #7 of 27 in Hospitality CRM Software by our editors (8.7/10); pricing: Pricing on request; best for hotels seeking loyalty and service upsells.
At a glance
- Editor score8.7 / 10
- PricingPricing on request
- Best forHotels seeking loyalty and service upsells
- Reservation syncYes
- Facts checked23 Sep 2026
Where it wins
- Deduplicates and enriches centralised guest profiles
- Automates personalised campaigns and multichannel guest messaging
- Combines loyalty, online check-in, and service upselling
Where it doesn't
- Pricing is contact-sales rather than publicly listed
- Named integrations are limited to D-EDGE products and hotel systems
- Web platform only; no CRM staff mobile app is specified
Our verdict on D-EDGE CRM
D-EDGE CRM is a cloud-based hospitality CRM for independent hotels, hotel groups, and chains. Formerly LoungeUp, it brings guest profiles and reservation-related data together, with deduplication and data enrichment, then supports segmentation, analytics, and personalised marketing. Its scope reaches beyond campaigns: hotels can message guests by email, SMS, WhatsApp, and Messenger, offer loyalty tiers and rewards, and support online check-in and check-out, upselling, and service ordering. That mix makes it relevant to properties looking to connect guest relationship work with service and loyalty activity rather than manage contacts alone.
The core workflow links guest information, marketing, and service. API-based integrations synchronise guest data with hotel systems, and the named integrations are D-EDGE Booking Engine, PMS, and Channel Manager. The broader suite also includes a mobile and web guest app for service requests and messaging; that is guest-facing, rather than evidence of a dedicated mobile app for CRM staff tasks. For hotels assessing ecosystem fit, the listed connections make the product most clearly suited to operations built around these systems. The published feature set also includes AI features, though it does not specify their particular functions.
Pricing is handled through contact sales, so buyers will need a vendor conversation to evaluate cost rather than compare public CRM plan prices. The platform is web-based and cloud deployed, and documentation is the listed support channel. GDPR is listed in its compliance posture. D-EDGE CRM is a fit for hotels that want guest segmentation and automated communications alongside loyalty and upselling; properties seeking a publicly itemised price, a broad named integration catalogue, or a specified staff mobile CRM app should weigh those requirements before choosing it.
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D-EDGE CRM pricing
D-EDGE CRM fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Reservation sync | Yes |
| Guest messaging | Yes |
| Loyalty programs | Yes |
| Marketing automation | Yes |
| Guest segmentation | Yes |
| Mobile app | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 3 integrations: D-EDGE Booking Engine, PMS, Channel Manager |
| Pricing | Pricing on request |
| Website | d-edge.com |
| Facts checked | 23 Sep 2026 |
D-EDGE CRM integrations
D-EDGE CRM lists 3 integrations on its own site.
- D-EDGE Booking Engine
- PMS
- Channel Manager
Alternatives to D-EDGE CRM
- dailypoint 360°A data-focused hospitality CRM for hotel groups managing guest relationships across systems.9.4
- GuestMakerA broad hospitality CRM for hotel groups that need connected guest data and automated campaigns.9.2
- Experience CRMA broad hotel CRM that connects guest data, messaging, loyalty and experience tools.9.1
See all D-EDGE CRM alternatives →
D-EDGE CRM vs the competition
- D-EDGE CRM vs dailypoint 360°
- D-EDGE CRM vs GuestMaker
- D-EDGE CRM vs Experience CRM
- D-EDGE CRM vs Bookboost
- D-EDGE CRM vs For-Sight
- D-EDGE CRM vs Weforguest
Compare D-EDGE CRM with any tool side by side →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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