Experience CRM
Experience CRM: A broad hotel CRM that connects guest data, messaging, loyalty and experience tools. Ranked #3 of 27 in Hospitality CRM Software by our editors (9.1/10); pricing: Pricing on request; best for hotels wanting CRM plus guest experience tools.
At a glance
- Editor score9.1 / 10
- PricingPricing on request
- Best forHotels wanting CRM plus guest experience tools
- Free planNo
- Reservation syncYes
- Founded2013 · Paris, France
- Facts checked22 Sep 2026
Where it wins
- Centralizes deduplicated profiles with PMS-connected reservation data
- Automates email, SMS and WhatsApp guest communications
- Combines loyalty, upselling, check-in and reputation management
Where it doesn't
- Pricing requires a personalized quote rather than published plan prices
- Implementation fees may apply
- Its broad feature set may exceed the needs of smaller operators
Our verdict on Experience CRM
Hotels, restaurants, spas and hotel groups can use Experience CRM to bring guest profiles, reservation data, communications and experience management into one hospitality-focused platform. Its scope covers the guest journey before, during and after a stay, with tools for segmentation, targeted campaigns, digital pre-check-in, tablet check-in, loyalty programs, upselling and online reputation management. The product is especially suited to multi-property hospitality organizations looking for CRM alongside guest-facing services.
Its ecosystem is a notable strength. Experience CRM connects with property-management systems, channel managers, restaurant and spa reservation systems, point-of-sale systems, SMS, WhatsApp, Google, Tripadvisor and Looker Studio. PMS-connected reservation synchronization supports a more unified guest record, while the guest app adds chat, concierge and upselling capabilities. The available web and API coverage also gives organizations options for connecting the platform with broader operational and reporting workflows.
Purchasing is modular and à la carte, with billing available monthly, quarterly or annually. The published pricing approach is sales-led and uses personalized quotes, while implementation fees may apply. That structure can suit hotel groups that want to assemble a tailored set of CRM, marketing, loyalty and guest-experience capabilities, but it provides less upfront cost clarity for smaller teams. Choose Experience CRM when a property or group needs a broad hospitality CRM connected to operational systems; consider a narrower product if the priority is only basic guest messaging, contact management or campaign automation.
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Experience CRM pricing
Experience CRM fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Reservation sync | Yes |
| Guest messaging | Yes |
| Loyalty programs | Yes |
| Marketing automation | Yes |
| Guest segmentation | Yes |
| Mobile app | Yes |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Email, Live chat, Phone, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 120+ integrations: Property-management systems, Channel managers, Restaurant and spa reservation systems, Point-of-sale systems, SMS, WhatsApp … |
| Pricing | Pricing on request (source) |
| Website | experiencecrm.io |
| Facts checked | 22 Sep 2026 |
Experience CRM integrations
Experience CRM lists 120+ integrations on its own site — the 9 named here are the ones its pages call out.
- Property-management systems
- Channel managers
- Restaurant and spa reservation systems
- Point-of-sale systems
- SMS
- Tripadvisor
- Looker Studio
Alternatives to Experience CRM
- dailypoint 360°A data-focused hospitality CRM for hotel groups managing guest relationships across systems.9.4
- GuestMakerA broad hospitality CRM for hotel groups that need connected guest data and automated campaigns.9.2
- BookboostA modular hotel CRM for unified guest profiles, automation, messaging, and analytics.9.0
See all Experience CRM alternatives →
Experience CRM vs the competition
- Experience CRM vs dailypoint 360°
- Experience CRM vs GuestMaker
- Experience CRM vs Bookboost
- Experience CRM vs For-Sight
- Experience CRM vs Weforguest
- Experience CRM vs D-EDGE CRM
Compare Experience CRM with any tool side by side →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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