GuestMaker
GuestMaker: A broad hospitality CRM for hotel groups that need connected guest data and automated campaigns. Ranked #2 of 27 in Hospitality CRM Software by our editors (9.2/10); pricing: Pricing on request; best for hotels needing flexible CRM automation and APIs.
At a glance
- Editor score9.2 / 10
- PricingPricing on request
- Best forHotels needing flexible CRM automation and APIs
- Reservation syncYes
- Founded2016 · Palma, Balearic Islands, Spain
- Facts checked22 Sep 2026
Where it wins
- Unifies reservation data into enriched guest profiles
- Automates pre-stay, in-stay, and post-stay campaigns
- Connects with major PMSs, booking engines, and hotel systems
Where it doesn't
- Pricing requires a commercial proposal
- Staffed customer-service hours are limited
- Its breadth may exceed the needs of smaller hotel teams
Our verdict on GuestMaker
GuestMaker is Hotelinking’s hospitality CRM for hotel groups and chains. It brings together reservation and stay data from PMSs and booking engines, then enriches unified guest profiles with additional sources. Hotel marketing teams can use it for email and WhatsApp communications, guest segmentation, loyalty-program campaigns, and automated pre-stay, in-stay, and post-stay journeys. Its web and API access make it a fit for organizations that need CRM activity connected to broader hotel operations.
Pricing is handled through a commercial proposal. The published commercial terms describe a one-time setup fee and annual subscription fees billed in monthly installments. The platform’s ecosystem fit is a major consideration: integrations include Opera, Mews, Cloudbeds, booking engines, guest apps, Wi-Fi captive portals, chatbots, loyalty programs, review systems, CRM systems, and other PMS systems. Open APIs and webhooks provide an option for connecting additional hotel technology, while reservation synchronization helps keep campaign activity tied to booking and stay data.
GuestMaker’s feature depth is concentrated around hospitality lifecycle marketing. Teams can segment guests by booking, profile, behavioral, and revenue data; synchronize loyalty members; detect duplicates; verify email addresses in real time; and use AI-assisted email creation. Campaign and automation reporting adds visibility into performance. Hotel groups should consider GuestMaker when they need a broad CRM layer across multiple guest-data sources and communication stages. Smaller properties with simpler contact-management or messaging requirements may prefer a narrower tool with less implementation scope.
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GuestMaker pricing
GuestMaker fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Reservation sync | Yes |
| Guest messaging | Yes |
| Loyalty programs | Yes |
| Marketing automation | Yes |
| Guest segmentation | Yes |
| Mobile app | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Tickets, Phone, Docs · 24/7 |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 120+ integrations: Opera, Mews, Cloudbeds, PMS systems, Booking engines, Guest apps … See all → |
| Pricing | Pricing on request |
| Website | hotelinking.com |
| Facts checked | 22 Sep 2026 |
GuestMaker integrations
GuestMaker lists 120+ integrations on its own site — the 11 named here are the ones its pages call out.
- Opera
- Mews
- Cloudbeds
- PMS systems
- Booking engines
- Guest apps
- Wi-Fi captive portals
- Chatbots
- Loyalty programs
- Review systems
- CRM systems
See all GuestMaker integrations →
Alternatives to GuestMaker
- dailypoint 360°A data-focused hospitality CRM for hotel groups managing guest relationships across systems.9.4
- Experience CRMA broad hotel CRM that connects guest data, messaging, loyalty and experience tools.9.1
- BookboostA modular hotel CRM for unified guest profiles, automation, messaging, and analytics.9.0
See all GuestMaker alternatives →
GuestMaker vs the competition
- GuestMaker vs dailypoint 360°
- GuestMaker vs Experience CRM
- GuestMaker vs Bookboost
- GuestMaker vs For-Sight
- GuestMaker vs Weforguest
- GuestMaker vs D-EDGE CRM
Compare GuestMaker with any tool side by side →
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GuestMaker is listed in our Hospitality CRM Software directory. Add the badge to your site — it links back to this page.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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