GuestMaker review
A broad hospitality CRM for hotel groups that need connected guest data and automated campaigns.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
GuestMaker is Hotelinking’s hospitality CRM for hotel groups and chains. It brings together reservation and stay data from PMSs and booking engines, then enriches unified guest profiles with additional sources. Hotel marketing teams can use it for email and WhatsApp communications, guest segmentation, loyalty-program campaigns, and automated pre-stay, in-stay, and post-stay journeys. Its web and API access make it a fit for organizations that need CRM activity connected to broader hotel operations.
Pricing is handled through a commercial proposal. The published commercial terms describe a one-time setup fee and annual subscription fees billed in monthly installments. The platform’s ecosystem fit is a major consideration: integrations include Opera, Mews, Cloudbeds, booking engines, guest apps, Wi-Fi captive portals, chatbots, loyalty programs, review systems, CRM systems, and other PMS systems. Open APIs and webhooks provide an option for connecting additional hotel technology, while reservation synchronization helps keep campaign activity tied to booking and stay data.
GuestMaker’s feature depth is concentrated around hospitality lifecycle marketing. Teams can segment guests by booking, profile, behavioral, and revenue data; synchronize loyalty members; detect duplicates; verify email addresses in real time; and use AI-assisted email creation. Campaign and automation reporting adds visibility into performance. Hotel groups should consider GuestMaker when they need a broad CRM layer across multiple guest-data sources and communication stages. Smaller properties with simpler contact-management or messaging requirements may prefer a narrower tool with less implementation scope.
GuestMaker pros and cons
- Where it wins
- Unifies reservation data into enriched guest profiles
- Automates pre-stay, in-stay, and post-stay campaigns
- Connects with major PMSs, booking engines, and hotel systems
- Where it doesn't
- Pricing requires a commercial proposal
- Staffed customer-service hours are limited
- Its breadth may exceed the needs of smaller hotel teams
GuestMaker fact sheet, pricing and score →
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