BookOne CRM
BookOne CRM: A focused hotel CRM for loyalty and WhatsApp engagement, with a comparatively narrow integration set. Ranked #19 of 27 in Hospitality CRM Software by our editors (7.2/10); pricing: Pricing on request; best for hotels seeking loyalty and WhatsApp automation.
At a glance
- Editor score7.2 / 10
- PricingPricing on request
- Best forHotels seeking loyalty and WhatsApp automation
- Free planNo
- Reservation syncYes
- Founded2019
- Facts checked22 Sep 2026
Where it wins
- Unified profiles combine stay history, preferences, spending and feedback
- WhatsApp automation supports pre-arrival, post-stay and broadcast messaging
- Configurable loyalty, segmentation and targeted upgrade offers support repeat bookings
Where it doesn't
- Verified integrations center on BookOne PMS, WhatsApp, Google and Tripadvisor
- Pricing uses contact sales rather than published plan amounts
- Premium and Essential list the same published feature areas
Our verdict on BookOne CRM
BookOne CRM is a hospitality customer relationship management module integrated with the BookOne PMS. It is designed for hotels and hospitality properties that want to organize guest information, personalize communications and encourage repeat bookings. Unified profiles bring together stay histories, preferences, spending data and feedback, while segmentation can target guests by stay frequency, spending or location. The product also supports configurable loyalty points, tiers and rewards, automated WhatsApp messaging, check-in links, room-upgrade offers and post-checkout feedback requests.
Its strongest fit is guest engagement across the stay lifecycle. Hotels can automate pre-arrival check-in links, send birthday and anniversary offers, request reviews after checkout and distribute targeted campaigns through email and WhatsApp. The WhatsApp Business API is a central part of the messaging workflow, while custom API data ingestion can connect external systems to the CRM. BookOne CRM is available on web, iOS, Android and API, and its listed ecosystem includes BookOne PMS, Google and Tripadvisor. That makes it relevant for teams already working within the BookOne environment, though organizations needing a broad integration marketplace may need to assess fit carefully.
The published plan structure spans BookOne Basic, Starter, Essential and Premium. Basic covers front office and reservations, reporting and analytics, and admin, users and security. Starter adds housekeeping and maintenance. Essential adds channel manager and OTA connectivity plus direct booking and website conversion; those same feature areas are also listed for Premium. The commercial model is contact sales. Hotels choosing BookOne CRM should prioritize its loyalty, segmentation and WhatsApp capabilities, especially when BookOne PMS is already part of the operating setup. Properties seeking extensive third-party connectivity or a clearly self-serve buying path may prefer a different option.
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BookOne CRM pricing
All 4 BookOne CRM plans and prices →
BookOne CRM fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Reservation sync | Yes |
| Guest messaging | Yes |
| Loyalty programs | Yes |
| Marketing automation | Yes |
| Guest segmentation | Yes |
| Mobile app | Not verified |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Support | Email, Phone, Live chat, Community, Docs · 24/7 |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 25+ integrations: WhatsApp Business API, BookOne PMS, Google, Tripadvisor |
| Pricing | Pricing on request (source) |
| Website | bookonepms.com |
| Facts checked | 22 Sep 2026 |
BookOne CRM integrations
BookOne CRM lists 25+ integrations on its own site — the 4 named here are the ones its pages call out.
- WhatsApp Business API
- BookOne PMS
- Tripadvisor
Alternatives to BookOne CRM
- dailypoint 360°A data-focused hospitality CRM for hotel groups managing guest relationships across systems.9.4
- GuestMakerA broad hospitality CRM for hotel groups that need connected guest data and automated campaigns.9.2
- Experience CRMA broad hotel CRM that connects guest data, messaging, loyalty and experience tools.9.1
See all BookOne CRM alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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